colorzip japan. copyright©2005 japan, inc. all rights reserved.page 2 overview 1.history...

ColorZip Japan

Copyright©2005 Japan, Inc. All rights reserved.

Overview

1.History

2.ColorCode Service and Technology

3. Importance of Code Technologies

4.ColorCodeTM TV and Other Examples


ColorZip Profile & History

Companies: ColorZip Media, Inc. (Korea)ColorZip Japan, Inc.

CEO: Sang –Yong (“Stern”) Lee (MBA, CPA in U.S.A. & Korea) Establishment: April 1, 2000

Capital: $ 2.2 Million ( as of March 24, 2005)

# of Employees: 15

Core Business: Code Solutions

Intellectual 12 Patent in Korea Property: 1 Patent and 5 Patents Pending in Japan

1 Patent in Taiwan1 Paten in Russia

3 Patents Pending in USA 2 PCT Applications

Technology: Encoding/Decoding modules for PC CameraEncoding/Decoding modules for mobile phoneEncoding/Decoding modules for PDAPlatform for mobile connectionPlatform for fixed line internet connection

Product: Education System, Model Management System, AS Management System, Exhibition Guide System.

Application: Exhibition System, Advertisement, Business Card Travel Guide, Operating Manual, Ticket Reservation

Corporate Brochure, Toy, Education, etc.

Competitors: 1D barcodes2D barcodesRFID

Subsidiaries: ColorZip Technology, Inc. in Korea, strategic partners – KBS Drama, Maeil Business Newspaper, FRIDAY Magazine, SKT, Samsung Elect., LG Elect., etc.

1998 Oct. Began research on next generation computing technology at Media System Lab, Computer Science Dept, Yonsei Univ.

2000 Feb. Developed world’s first solution integrating on/offline through ColorCode™ Apr. Established ColorZip Media, Inc.Jul. Received $2 million in investment from Korea venture Fund (KVF) and Platinum.Aug. Agreed on MOU about IMT-2000 wireless solution with KT.Dec. Agreed on MOU about IMT-2000 wireless solution with LG Telecom

2001 Mar. Received the KT-Mark Award from Korea Ministry of Science & Technology. Mar. Agreed on strategic alliance with Maeil Business NewspaperJun. Agreed on MOU about co-marketing in Japan with Toyota Tsusho Corporation.Sep. Agreed on strategic alliance about IMT-2000 wireless solution with KTI-COMNov. Agreed on NDA and MOU with CASIO.

2002 Feb. Received KRW 500M in investment from Toyota Motor Corp.May. Applied ColorCode™ to test service for IMT-2000 with KTI-COM.Jul. Made e-Bazaar Partnership Agreement with HP Singapore Asia-Pacific HQ.Aug. PhiIla Korea 2002 World Stamp Ex., Multi Media Stamp with Korea Post Office

Oct. Agreed for ColorCode™ module for camera Phone with LG Elect.& SKT. Dec. Performed filed trial in Harajuku of Tokyo with KDDI, CASIO & Toyota Motors.

2003 Feb. Made CoolTown Partnership Agreement with HP Singapore Asia-Pacific HQ Apr. ColorCode™ was selected as Yonsei Univ.’s Official Business Card Jun. SKT NATE Code Service Open.Jun. Opened (http://www.happypost.co.kr/) -multi media stamp issuing systemSep. Open mobile shopping magazine, ”IDEE” & NATE Code mobile shopping mall Oct. U-Campus Service (Yonsei University) Launch, the first in the world.Dec. Launched ColorCode™ U-Guide system for National Science Park

2004 Jan. Awarded Grand Prix Prize in The WorldClass Patent Competition in Korea.Apr. Established ColorZip Tech., Inc. as a JV with KBS Program Production.Jul. Opened mobile stock & news service with Maeil Business Newspaper & SKTAug. Open HP digital photo service

Sept. Participated in U-Gangnam Project. Oct. Established ColorZip Japan, Inc. Investors include Fuji TV, TBS, etc. Dec. Developed ColorCode mobile ticketing solution and ColorCode scanner.

2005 Jan. Participated in U-Sewon Project Consortium. Feb. Agreed on MOU for ColorZip France & ColorZip Italy. Mar. Agreed on MOU for ColorZip Singapore

HistoryProfile

http://www.happypost.co.kr/


ColorZip Japan

Importance of Japan

Mobile Market Leader

Culture of Early Adoption

Seeded – Codes well known and used thanks to DoCoMo.

Running – Codes being adopted and used.

Semi-Global Technology

“Teigaku” Bandwidth

Transfer technology and experience to other parts of the world.

2003 Dec. Initial discussions in Korea

2004 Apr. MOU signed Oct. ColorZip Japan established. Nov. Java and BREW proof-of-concept versions ready. Dec. TV-use proof-of-concept demonstrated.

2005 Feb. ColorZip Japan office opened. Apr. Java and BREW beta versions released. Jun. Planned television launch.

History

ColorCodeTM Service and Technology


ColorCode™ Service Overview

ColorCode™ Service - recognition of codes printed on books, magazines, and CDs via mobile phone camera, PC camera, scanners. Recognized codes use server-based index to bind codes to content.

It accesses database and finds contents’ addresses. The contents are connected to user’s mobile device by using the addresses. Through ColorCode™ Service Solution, various contents such as web, profile, document, video clip and music can be provided.

32

ColorCodeTM Contents Platform(Server)

Transferring the recognized ColorCodeTM to server

The digital contents linked to the recognized ColorCodeTM

are transferred to camera phone.

4The digital contents are displayed.

Device with camera sensor such as camera phone, PDA,

PC camera, etc.

Display or Implement something linked to ColorCode™.• Text or image information can be displayed.• Multimedia information can be played.• Download function can be initiated.

1Recognizing ColorCodeTM

with camera sensor.


Cell Structure ColorCode

data

column parities

row parities

positioning cell

• Error Detection– Triple parity checking

row parities, column parities, positioning cell• Position Detection

– Position detection only one positioning cell by inverse parity

• 4 colors (Red, Green, Blue, Black)

• 5×5 structure (Standard) : 17.1 billion

• 5×8 structure (Extended) : 72,057 trillion

• Able to extend structure of code

• Minimum size : 3mm×3mm• Maximum size : unlimited

• 3 shades (Black, White, Grey)

• 5×5 structure (Standard) : 8.6 billion

• 5×8 structure (Extended) :22.87 trillion

• Able to extend structure of code

• Minimum size : 3mm×3mm• Maximum size : unlimited

5×5 ColorCode 5×8 ColorCode 5×5 GreyCode 5×8 GreyCode

GreyCode

# of color

# of Code

Size

ColorCode™ Structure


Comparative Advantage of ColorCode™

Over 100 2D Black & White Barcodes

NNNNN

NNNNN

NNNNN

NNNNN

NNNNN

NNNNN

NNNNN

NNNNN

NNNNN

NNNNN

AAAAA

AAAAA

AAAAA

AAAAA

AAAAA

AAAAA

AAAAA

AAAAA

AAAAA

AAAAA

SKT SKSK

SKSKSKSKSK

SKSKSKSKSK

SK

Flexible to color variance, eg) from dark blue to light blue.

ColorCode with 8 colors is under development eg) yellow, purple, gray, sky blue.

Combination of colors is more flexible, ex) red, yellow, & green are used.

Color Variance

Color & Style Variance

Style Variance

Only One 3DColorCode

Black, Gray, & WhiteStyle Variance

Cell Style

Alphabet

Alphabet & Cell Style

High Resolution

Low Recognition Range

Most suitable for high-quality print environments.

Low Resolution

Wide Recognition Range ( 150°)

Highly suitable for light-emitting environments.


Logical Position of ColorCode™: Evolved Code

HybridCode

1D Code 2D Code 3D Code

Basic Structure

1D code consist of number, length and thickness

2D code consists of position of cells (2D)

ColorCode consists of Color(1D) and position of cells (2D)

Feature Dedicated reader For logistics Off-line code

Dedicated reader For logistics Off-line code

General reader B2C, B2B, B2G On/Off-line code

Comparison 1D code can not be connected to internet because 1D code is a local code

1D code need high pixels for recognition in case of use of camera for reader

1D code need macro zoom lens

2D code can not be connected to internet because some of 2D code is a local code

2D code need high pixels for recognition in case of use of camera for reader

2D code need macro zoom lens

ColorCode can be expressed by various materials with colors such as print, color die, etc.

ColorCode can be connected globally because it has been originally developed as a global code

Logical Position of ColorCode™: Evolved Code

Next Code = ColorCode

ColorCode™provides distinctive ID on Code.

Human-identifiable. Time stamp, etc. Image can be inserted into ColorCode™. Company logo can be inserted into ColorCode™. ColorCode™ can connect digital information through attaching code on exterior, therefore variety of design/form can be pr

ovided to fit into various environment.

Next Code4D, 5D .... Codes


Character ColorCode™ and Applications : Personalized Code

Character ColorCode™ SampleWhat is Character ColorCode™?

Character ColorCode™ColorCode™

Instead of traditional ColorCode™with 25 square Cells, it uses character/symbol to create personalized ColorCode™ that expresses own identity.

A B C D EF G H I G

1 2 3 4 56 7 8 9 0

♣ ♠ $

CHARACTER

CHARACTER ColorCode™ GENERATORCHARACTER ColorCode™ GENERATOR

Save Change

Clear

MY ColorCode™

Code generated from the Character Code Generator, each cell could be designed by simply clicking on design template images (English, Numbers, Symbols) on right side.

Generator automatically selects Character Code with its color, then personal Code can be issued.

Only the Cell shape can be modified, Code Color can not be changed.

Personal Code: Self produced personal Character ColorCode

Integrates off-line and on-line service such as personal business card and Mobile mini-homepage.

Business model for self marketing and community

Company Code: Code for PR by utilizing company’s CI, BI..

The code for Company, Public Organization and promotion of specific product.

Business model related to PR product such as Company business card and Coupon.

Mobile Contents Code: Code linked with mobile contents

The code for Entertainment mobile contents (Movie, Music, Game etc.)

Advertisement Code: Image Code that can express specific contents

The code for PR or specific contents advertisement

Various images can be included in the advertisement


Variety in Living Color

Importance of Code Technologies


Connecting to Information

Entertainment Data Services

Early Adopters Average Users

Source: “ Mobile Usage Fact Book” OHM (2001.3)

Multiple Choice (N=2,442)

10.8

30.0

51.2

33.336.7

26.1 14.8

9.6 5.1 7.4

13.0 11.6

6.11.8

56.0

39.6 39.229.325.9

18.812.7

10.5 8.7 8.4

8.0 7.26.7

1.20

10

20

30

40

50

60

Melo

dy

Co

up

on

Wallp

aper

Fortu

ne T

elle

r

Meetin

g

Bu

s Tim

etable

Sh

op

pin

g

Tow

n In

form

atio

n

Weath

er In

form

atio

n

New

s

Local N

ew

s

Sto

ck

Male

Female

Gam

e

Rep

ort


ColorCode™ : Simple Ubiquitous Interface / Age-Old Technology

First Wave : Main frame 1980’s

Second Wave : PC 1990’s

Third Wave : Ubiquitous Computing21st Century

IBM

“Population growth” of computers outpacing people.


The Ultimate Personal Computer

Most people in this room probably own at least two computers..

Keitai Lobephone numberswife’s birthday, name, etc.

..one goes with them everywhere.. ..and is indispensable..


Simple Yet Revolutionary

1. Relies on existing and quickly emerging technologies:

– Print – Age-old, reliable, well-understood, inexpensive, easy to deploy.

• Like RFID, but very different..

– Always-On Ubiquitous Wireless Network

2. Rapidly adding links into the network.

– Impossible Made Possible

– Applicable to Any Vertical

ColorCode™ TV and Other Examples


Bouse [Mouse + Camera] (Multimedia Education Solution)

Recognizing ColorCode™ on book with Bouse.

Multimedia information linked to the ColorCode™ is played on monitor.

Bouse = Barcode Scanner + Mouse

• PC Camera for ColorCode™ scanner is embedded.

• ColorZip and affiliates developed Bouse.

ColroZip Media and associate company develo

ped BOUSE.


ColorCode™Guide Solution [National Science Museum]

Service Overview

– Museum guide solution using ColorCode™ solution and PDA loaded with wireless LAN.

– Visitors can be provided with multimedia information of exhibits by recognizing ColorCode™ with camera of PDA.

– By increasing PDAs, museum can increase the number of guide service for visitors.

– Museum can adapt ColorCode™ guide system with minimum investment.

PDA Guide 155

Visitors can obtain the detailed information of exhibits through ColorCode™ attached to the exhibits without a guider.

Jurassic


Yonsei University U-Campus Service

Service Overview

– U-Campus Solution is the first proto-type to apply the Ubiquitous Computing concept to campus and it will be positioned as the test base for the applications of Ubiquitous Computing which will be developed through participation of several research institutes in Yonsei University.

– U-Campus solution is the new IT paradigm to enable the campus users to use the information service under the environment without PC through PDA and camera phone by recognizing ColorCode™ in campus.

– Yonsei University will implement six of U-Campus applications by utilizing ColorCode™.

U-Profile Service U-Messaging Service U-Tour Guide Service

U-ProfileService

U-LibraryService

U-GuideService

U-NaviService

U-MessagingService

U-EventService

Professor Staff Student

Directory Location map LBS

Office door Board

Board Post

Board Tour Service

U-Campus

Book list Library info.

U-NaviService

Map Directory Location map LBS

U-GuideService

U-LibraryService

Library Book list Library inf.

U-MessagingService

Campus Board Tour Service

U-EventService

Event Building Board Post

Office Office door Board

U-ProfileService

Business Card Prof. Staff Student

U-NaviService

Map Directory Location map LBS

U-GuideService

U-LibraryService

Library Book list Library inf.

U-MessagingService

Campus Board Tour Service

U-EventService

Event Building Board Post

Office Office door Board

U-ProfileService

Business Card Prof. Staff Student


SK Telecom NATE Code Service

Service Overview

– Providing download service of mobile contents such as movie preview, wallpaper, movie OST, etc.

– Download service is done by recognizing ColorCode™ by mobile phone with ColorCAM™

1MoviePreview

Providing movie preview

2Wall-paper

Providing wallpaper service of movie poster

3BellSound

Providing bell sound download service of movie OST

4Movie OST

Providing coloring service of movie OST

Movie PreviewWallpaperBell SoundMovie OST

Download of mobile contentsRecognize NATE Code

그림친구

Movie Preview Wallpaper Bell SoundMovie OST


Mobile Stock Service with Maeil Business Newspaper & SKTelecom

Service overview

– Mobile stock service through recognition of ColorCode™

– By recognizing ColorCode of Samsung Electronics, users can directly access the real time price quote of Samsung Electronics, which is the fastest access.

[12:02] (017670)Current price: 257,500% of chage: ↑ 5%Price of change: ↑ 27,500Trading volume: 515,988

Recognize NATE codeor

55 + code of issue + SEND

55+code of issue

매일경제


ColorZip Media has contract for “Multimedia Sticker” with HP Korea.

Members of Cyworld will

request “Character ColorCode™ Sticker” with the personal photos and

request “Character ColorCode™” to link to contents that they want.

◈ My Character ColorCode™ Multimedia Sticker

Multimedia Sticker


◈ My Character ColorCode™ Multimedia Stamp

ColorZip Media has an exclusive Contract for“Multimedia Stamp” with Korean Post Office.

B2B product for corporate advertising. B2C product for individual entertainment : “Character ColorCode™” to link

to the personalized contents.

PH J♥

ColorCode can contain special image.

Multimedia Stamp


Personal Code (M-Stamkey) Business

Mobile phone + Phone page + Stamp + StickerMobile phone + Phone page + Stamp + Sticker

When customers change or purchase their mobile phones

1. Provide personal code and stamp to customers (with or without charge)

2. Induce users to registered in personal phone page service ( Flat monthly charge).

It is the key point to create the environment that customers who are issued personal codes can promote their contents to the number of potential clients.

For You

① My story ② Album ③ Video ④ My bell ⑤ Visitor’s book ⑥ My address book ⑦ Friend registration

My Code Sticker

Carriers

Service Plan

Player Benefit

Subscribers (Personal information provider)– Share actively mobile information– Recognize the value of personal information (Personal profit-making model)

Carriers Provide server and manage system– Effect mobile P2P business Model– Ensure community service

Master CP company General manager of the service and website provider/manager.– Create new profit-making model through code


ColorCode™ Multimedia Magazine [Mobile Shopping Mall ‘idee’] - SK Telecom NATE Code

Service Overview

– Users can access shopping information anytime and anywhere, and users can purchase shopping items simultaneously.

– Users can connect to “idee mobile shopping mall” by recognizing ColorCode™ by camera phone.

Service Overview– Users can access mobile adver

tisement and event through ColorCode™ on ‘idee’

– Mobile Brochure: providing product information and image of brands.

– Mobile Shopping: purchasing products

– New Product Inf.: providing trend information of each brand.

– Event Info: providing event info such as discount event, free event, etc.

idee Mobile Shopping Mall with NATE Code

NATE Code for AD

Mobile AD (Brand AD)Season CatalogEvent Info.

Season catalogNew product info,Purchasing &

payment

Recognize NATE Code

Recognize NATE Code


Model Management System [Dreamcasting]

Model management information can be digitalized and this information could be managed as an individual ID by using ColorCode™.

Information user who wants to use model information, updated information could be provided. Also system provides model related information that could be accessed using PDA/PC Camera/Mobile phone regardless of time and place.

1By recognizing ColorCodeTM of wanted model in “Dreamcasting” magazine by PDA, PC Camera or

Mobile phone, more information can be acquired. 2Selected model’s

profile and portfolio is provided.


Transfer information to Outlook Express

Multimedia Play LBS Service

ColorCode™ Multimedia Business Card [Yonsei University]

Recognizing ColorCode™ by PDA, PC Camera,

Camera phone

Service Overview

– It is a multimedia business card combined with multimedia functions.

– Multimedia functions can provide LBS service, CF of company and homepage link service by recognizing ColorCode™ on business card.


PH J♥

MY Character ColorCode™ for Cyworld

1. New product for Cyworld members

2. Product to combine online, offline, and mobile

3. Additional revenue generation through combining related services.

Cyworld.com (Social Network) & Character ColorCode™


Server

Theater System

Mobile Request

1Request Ticket

M-ticketing system is an innovative mobile ColorCode ticketing solution that replaces traditional paper-based ticketing system. Traditional ticketing was inconvenient because users should print their tickets or bring them to at a ticket KIOSK system. M-Ticketing system can not only provide the convenience but also provide promotion service and CRM solution.

M-ticketing system is an innovative mobile ColorCode ticketing solution that replaces traditional paper-based ticketing system. Traditional ticketing was inconvenient because users should print their tickets or bring them to at a ticket KIOSK system. M-Ticketing system can not only provide the convenience but also provide promotion service and CRM solution.

2Send M-Ticket Code

3Authorizing

4Request Ticket

5Send Seat Number

Code Reader

Client

17, 16Your Seat NumberCOL:

ROW:

E

79416

The butterfly

No.Movie

AuthorizingCode

M-ticketing System

colorzip japan. copyright©2005 japan, inc. all rights reserved.page 2 overview 1.history...

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