color line

COLOR LINECOLOR LINE

Jan Kverneland

Direktør @ www.colorline.no

Color LineAreas of BusinessColor LineAreas of Business

• Shipping• Hotel• Restaurants• Shops• Entertainment• Cargo• Tour-production

COLOR LINE

• Gjennomsnittlig 21 daglige avganger, med 32 daglige avganger i høysesong

• Daglig kapasitet på opptil 50.000 gjester i høysesong• Antall serveringssteder og butikker plasserer selskapet som

Norges 3. største restaurantkjede og blant de største kjøpesentrene I Norge

• En av Norges største ro-ro aktører med opptil 14,2 km daglig fraktkapasitet (lane meter) i høysesong, tilsvarende 1.180 vogntog

TYPER TRANSPOSTMIDDEL TIL OG FRA NORGE

Color Line14 %

buss14 %

bil32 %

Andre rederier5 %

Fly35 %

Development international passenger ferry traffic last 20 years in Norway

0

1 000 000

2 000 000

3 000 000

4 000 000

5 000 000

6 000 000

7 000 000

1982 1985 1990 1995 2000 2002

• Total increase of passengers 260 percent or 13 percent annually

• Color Line established in 1990

Segmenter

Holiday

10 %Cruise

34 %

Conference

2 %

Transport

54 %

Hovedmarkeder

Tyskland Danmark Andre

Norge73 %

12 % 9 % 3 % Sverige3 %

Markedsandel

Color Line67 %

Fjord Line7 %

DFDS17 %

Stena Line9 %

11 Ship8 Destinasjoner5 Linjer 2812 ansatte.

4,2 mill passasjerer

Omsetning: 500 mill Euro

Our area of operation

OppstartApril 2005

Color Line 2003

M/S Peter Wessel M/S Skagen M/S Color Viking

F/F Silvia Ana M/S Bohus M/S Christian IV

M/S Prinsesse Ragnhild M/S Color Festival M/S Kronprins Harald

M/S Color Traveler

M/S Color Fantasy

1960 1970 19801990

2000

2020 SAFETY &ENVIRONMENTTECHNOLOGY PASSENGER MOTIVATION

BUFFETBUFFET & ALA CARTENIGHT CLUB & DISCOSHOPPINGPROMENADE5 RESTAURANT ALTERNATIVESSPA & BEAUTY CENTER

FIRE ZONESENCLOSED LIFEBOATS

SPRINGLERS

REDUNDANCYDIESEL ELECTRIC MACHINERY

DOUBLE BOTTOM

80% WINDOW CABINS

CONTROLLABLEPITCH PROPELLER

POD

TAX FREE

ENVIRONMENT FRIENDLINESS

FIRE SAFE MATERIALS

ALTENATIVE FUELS: LNG, FUEL CELLSE-MAIL & INTERNET

CONFERENCE

BUSINESS CITY: CONFERENCE & FAIRS

TRANSPORT

ENTERTAINMENT & PARTYINTERMODAL TRANSPORTCONFERENCE

ATTRACTION & EXPERIENCE & NEW ACTIVITIESEXHIBITIONS & BUSINESSINTERMODAL TRANSPORT KID́S WORLD: WATERPARK & THEME PARK

STOCKHOLM REGULATIONS

ALL OUTSIDE CABINS & PANORAMA CABINS

GAS TURBINE

MOVIE CHANNEL

SAUNA & POOLPOP STARS

TV-SHOWS MADE ONBOARDTHEMED CRUISESFRANCHISING CAFES & RESTAURANTS

SHIPPING MOTIVATION SCALE

SCANDIA & NORDIA3600 GT

100000 GT ?

FINNJET24600 GT

COLOR LINE68000 GT

VIKING MARIELLA37800 GT CINDERELLA46400 GT

EXTREMELY ATTRACTIVE BRANDMEDIA SHIP: VIRTUAL SERVICES12 RESTAURANTS, 18 BARS (NORWEIGIAN STAR)KID́S CORNER

SHOPPING PLANNET: TREND SETTERPROVIDE ALLWAYS THE LATEST ACTIVITY / SPORTMEDIA CABIN: MOVIE ON DEMAND,INTERNET, ETC.

HIGH SPEED CROSSINGS CABIN MODULESMULTI ENGINE MACHINERYMEDIUM SPEEDDIESELS

LIGHT MATERIALSBLOCK OUTFITTINGAREA OUTFITTING KATALYSATORWATER INJECT DIESELSZERO ENVIRONMENTAL IMPACT

ESCAPE ROUTESGARBAGE HANDLINGSEVAGE TREATMENT FINLANDIA25700 GTSVEA33800 GTSILJA SERENADE58000 GT

FINLANDIA8200 GT

TRANSPORTATION

ENTERTAINMENT & CELEBRATIONBUSINESS MEETINGS

ATTRACTIONS & EXPERIENCES & ACTIVITIESEXHIBITIONS & CONFERENCEINTERMODAL TRANSPORT

HIGH SPEED CROSSINGS

BUSINESS PROFILE

1960

1970

1980

1990

2000

2020

TRANSPORTATION

Passenger Ferry Development Trends

1960 1970 19801990

2000




SPRINGLERS


DOUBLE BOTTOM

80% WINDOW CABINS


POD

TAX FREE


FIRE SAFE MATERIALS


CONFERENCE


TRANSPORT





GAS TURBINE

MOVIE CHANNEL





100000 GT ?

FINNJET24600 GT

COLOR LINE68000 GT







FINLANDIA8200 GT

1960

1970

1980

1990

2000

2020

PASSENGER MOTIVATION

BUFFET

BUFFET & A LA CARTE

NIGHT CLUB & DISCO

SHOPPINGPROMENADE

5 RESTAURANT ALTERNATIVESSPA & BEAUTY CENTER

80% CABINS WITH VIEW

TAX FREE

BUSINESS MEETING ROOMS

BUSINESS CITY:EXHIBITIONS & CONFERENCE

TRANSPORTATION



KID´S WORLD: WATERPARK & THEME PARK

PANORAMA CABINS

MOVIE CHANNEL

SAUNA & POOL

ENTERTAINERS

TV-SHOWS MADE ONBOARDTHEMED CRUISESFRANCHISED CAFEES & RESTAURANTS

BRAND COMPETITION

12 RESTAURANTS, 18 BARS (NORWEGIAN STAR)

KID´S CORNER

SHOPPING PLANET: TREND SETTING COLLECTIONS

TRENDY ACTIVITIES / SPORTSMEDIA CABIN: MOVIE ON DEMAND,INTERNET, ETC.


BUSINESS PROFILE

CRUISE TO NOWHERE 24h

INTERNATIONAL SHOW PRODUCTIONS

AIR SEATS

ALL OUTSIDE CABINS

FAMILY OCCATIONS: WEDDINGS, BIRTHDAYS ETC.LECTURES & COURSES: WINE TASTING ETC..

CHILDREN´S BALL POOL

CITY-TOURISM & DAY CRUISES

CABINS

1960

1970

1980

1990

2000

2020

TRANSPORTATION

CONFERENCE


1960 1970 19801990

2000




SPRINGLERS


DOUBLE BOTTOM

80% WINDOW CABINS


POD

TAX FREE


FIRE SAFE MATERIALS


CONFERENCE


TRANSPORT





GAS TURBINE

MOVIE CHANNEL





100000 GT ?

FINNJET24600 GT

COLOR LINE68000 GT







FINLANDIA8200 GT

1960

1970

1980

1990

2000

2020

TECHNOLOGY PASSENGER MOTIVATION

BUFFET

BUFFET & A LA CARTE

NIGHT CLUB & DISCO

SHOPPINGPROMENADE


REDUNDANT MACHINERYDIESEL ELECTRIC MACHINERY



TAX FREE



TRANSPORTATION




PANORAMA CABINS

GAS TURBINE

MOVIE CHANNEL

SAUNA & POOL

ENTERTAINERS


BRAND COMPETITION


KID´S CORNER




PREFABRICATEDCABIN MODULES

MULTI ENGINE MACHINERY

MEDIUM SPEEDDIESELS

HIGH SPEED / LIGHT CRAFT

BLOCK OUTFITTING

AREA OUTFITTING

BUSINESS PROFILE



AIR SEATS

ALL OUTSIDE CABINS




LAND BASED FOOD PREPARATION & CLEANING

CABINS

1960

1970

1980

1990

2000

2020

TRANSPORTATION

CONFERENCESHORT HARBOUR TIME

AUTOMATIC NAVIGATION &POSITIONING SYSTEMS

BOW THRUSTERS


1960 1970 19801990

2000




SPRINGLERS


DOUBLE BOTTOM

80% WINDOW CABINS


POD

TAX FREE


FIRE SAFE MATERIALS


CONFERENCE


TRANSPORT





GAS TURBINE

MOVIE CHANNEL





100000 GT ?

FINNJET24600 GT

COLOR LINE68000 GT







FINLANDIA8200 GT

1960

1970

1980

1990

2000

2020

SAFETY &ENVIRONMENT


BUFFET

BUFFET & A LA CARTE

NIGHT CLUB & DISCO

SHOPPINGPROMENADE


FIRE ZONES

ENCLOSED LIFEBOATS

SPRINKLERS


DOUBLE BOTTOM



TAX FREE

ENVIRONMENT PROTECTION

FIRE SAFE MATERIALS

ALTERNATIVE FUELS: LNG, FUEL CELLS



TRANSPORTATION





PANORAMA CABINS

GAS TURBINE

MOVIE CHANNEL

SAUNA & POOL

ENTERTAINERS


BRAND COMPETITION


KID´S CORNER






MEDIUM SPEEDDIESELS


BLOCK OUTFITTING

AREA OUTFITTINGCATALYSATORS

WATER INJECT DIESELS

ZERO ENVIRONMENTAL IMPACT

ESCAPE ROUTES

GARBAGE HANDLING

SEWAGE TREATMENT

BUSINESS PROFILE



AIR SEATS

ALL OUTSIDE CABINS





CABINS

1960

1970

1980

1990

2000

2020

TRANSPORTATION



FOG SPRINKLERS

BOW THRUSTERS


1960 1970 19801990

2000




SPRINGLERS


DOUBLE BOTTOM

80% WINDOW CABINS


POD

TAX FREE


FIRE SAFE MATERIALS


CONFERENCE


TRANSPORT





GAS TURBINE

MOVIE CHANNEL





100000 GT ?

FINNJET24600 GT

COLOR LINE68000 GT







FINLANDIA8200 GT

1960

1970

1980

1990

2000

2020

SAFETY &ENVIRONMENT


BUFFET

BUFFET & A LA CARTE

NIGHT CLUB & DISCO

SHOPPINGPROMENADE


FIRE ZONES

ENCLOSED LIFEBOATS

SPRINKLERS


DOUBLE BOTTOM



TAX FREE

ENVIRONMENT PROTECTION

FIRE SAFE MATERIALS

ALTERNATIVE FUELS: LNG, FUEL CELLS



TRANSPORTATION





PANORAMA CABINS

GAS TURBINE

MOVIE CHANNEL

SAUNA & POOL

ENTERTAINERS


SIZE


FINNJET24600 GT

COLOR LINE NEW BUILDING68000 GT

VIKING MARIELLA37800 GT

CINDERELLA46400 GT

BRAND COMPETITION


KID´S CORNER






MEDIUM SPEEDDIESELS


BLOCK OUTFITTING

AREA OUTFITTINGCATALYSATORS

WATER INJECT DIESELS

ZERO ENVIRONMENTAL IMPACT

ESCAPE ROUTES

GARBAGE HANDLING

SEWAGE TREATMENT

FINLANDIA25700 GT

SVEA33800 GT

SILJA SERENADE58000 GT

FINLANDIA8200 GT

BUSINESS PROFILE



AIR SEATS

ALL OUTSIDE CABINS





CABINS

1960

1970

1980

1990

2000

2020

TRANSPORTATION



FOG SPRINKLERS

BOW THRUSTERS


The world largest cruise ship with car deck

DimensionsTonnage: 74.600 GT (Gross tons)Length: 224 meterBreadth: 35 meterDraught: 7 meterDecks: 15Atrium: 120 meter length, 9 meter height (3 decks)Machinery: 4 diesel engines 42.400 HKSpeed: 22 knots

Passenger capacityPassengers: 2770Cabins: 971 outside: 494 atrium: 120 inside: 357 suites: 141

Cargo capacityVehicles: 750Lane meters: 1270 Class: DNV1A1 ICE1B, Carferry A, EO, MCDK, PWDK,

TMON, NAUT-OC, RP, Clean; F-M, Comf-V(1).

Main particulars

Atrium

Ala Carte Restaurant

Conference

Show-lounge

Casino as a part of the experience…..

Gaming

SPA and fitness

Observation lounge

High standard of cabins - different price categories

Color Line is making good progress into the future…

Observation Lounge

Spa & Fitness Center

Tower Nightclub

Fantasy Showlounge

Color ConferenceCenter

Teens Plaza

Sports &Burger Bar

AqualandCosmopolitan

Gourmet

Tax FreeMarket

Casino

GrandBuffet

Exhibition Center Fantasy Promenade

OceanicA La Carte

Golf

simulator

Systemer i Color Line

• Reservasjonssystem– Checkinn– Boarding– Safety

• Yieldsystem• Lager- logistikksystem• Produksjonssystem• CRM-system• Salg- og markedssystem• Økonomisystem• Personal-, lønn- og hyresystem• Prosjektstyring - Teknisk

tegning• Støttesystemer• Kommunikasjon

• Lastesystem– Last– Ballast

• Navigasjonssystemer• Kontroll- og styringssystemer• PMS• POS• Dispencersystem• ITV• Infosystemer• Støttesystemer• Kommunikasjon

På land Ombord i skipene

ReservasjonssystemCargosystem

Ku

nd

er

Ord

reK

apasitet

Prod

uk

tP

riser

Lager-/Logistikksystem

HotellsystemPMS

POS-system

Innsjekksystemer

Økonomisystem

Systemarkitektur

Datavarehus

Prognoser/Analyse

ReservasjonssystemCargosystem

Ku

nd

er

Ord

reK

apasitet

Prod

uk

tP

riser

POS-system

6-9 mnd før avg 4-6 mnd før avg 1-3 mnd før avg 0-30 dager før avg

Fyllingsgrad

Tid

20%

40%

60%

80%

Nivå 1

Nivå 4

Nivå 3

Nivå 2

EtterspørselFyllingsgrad

Pris

Yield Management/Space-control

Utfordring; Ekstreme sesongvariasjonerJa

n

Feb

Mar

Ap

r

May

Jun

e

July

Au

g

Sep Oct

No

v

Dec

COLOR-LINE ClearPath IP Load, 2000..2005

0

50

100

150

200

250

300

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53

UKE

IP-I

DC

MIP

S

2000

2001

2002

2003

2004

2005

Kundedatabase

Priser

Ord

re

Prod

uk

t

SkipetSentrallagerHirtshals

SentralkompleksOslo

Før utreise

Produksjonssystem

Kundedatabase

Priser

Ord

re

Prod

uk

t

SkipetSentrallagerHirtshals

SentralkompleksOslo

Etter avsluttet reise

Økonomisystem

Ombord i skipet

Priser

Varer

VedlikeholdRengjøring

Besetning

ITV og info

PassasjererBilerVogntog

Prinsippskisse PMS

OCM

Konferanse

Tjeneste-Reservasjon

Housekeeping

Lost and Found

PPS/PMS

Mapper

CRM/DWH

Multi

Betalingsserver

POS

iTV (2M) (+ Minibar)

Landbaserte grensesnitt

Ombordbasertgrensesnitt

Grensesnitt

PMS system

Kontroll og betaling ved forhåndsbestilling

Leveransesystemer

Prinsippskisse PMS

OCM

Konferanse

Tjeneste-Reservasjon

Housekeeping

Lost and Found

PPS/PMS

Mapper

CRM/DWH

Multi

POS

iTV (2M) (+ Minibar)

Landbaserte grensesnitt

Ombordbasertgrensesnitt

Grensesnitt

PMS system

Kontroll og betaling ved kjøp ombord

Leveransesystemer

Betalingsserver

Kostnads-optimalisering

Fokusområder Avvik:Dagens VS fremtid

Reiseliv ogdest.utvikling

Unikhet.

PotensielleKonk.fortrinn

Soliditet & fremtidsrettet

tilpasningForventet utvikling Forventet utvikling

Havn- og frakt posisjonering

Tonnasje-disponering

Trender / strukturelle trekk -Havner -Frakt-Reiseliv & transport

Optimal drift

Tonnasje-fornyelse

Overvåking ImplementeringAnalyse / beslutning Resultater

RammevilkårDrift/marked: . Konkurrenter . Substitutter

Color Line

Industriell modell

Fra idè til realisering

• Konseptfasen– Idéskapning– Fornyelse av produkt– Markedsundersøkelser– Investeringsmodeller– Verft / Arkitekter / Konsulenter/Rederi– Anbudsdokumentasjon– Nasjonalt nettverk – Konsulenter / DnV– Reisevirksomhet / Samarbeid– Grundig gjennomgang– Leverandørinformasjon

• Kontrakt• Byggefase• Levering

Konstruere og bygge skip

Nye tider, utfordringer og muligheter

Sandefjord

VikenOslo

Turku

Color LineHovedkontor

VerftSite-office

Color LineTeknisk avdeling

Arkitektkontor

Sandefjord

VikenOslo

Turku

Color LineHovedkontor

VerftSite-office

Color LineTeknisk avdeling

Arkitektkontor

Tegn

inger

Sp

esifikasjon

Referat

Prosjek

tsyring

Anvendt teknologi for å oppnå mobilitet

• Effektivisere prosjektet• Styring og dokumentasjon• Tilgjengelig data – uansett når og hvor• ”Kjøreregler” – neede to know, have to have• Sikkerhet

– Sikkerhet mot tap av data– Hindre utilsiktet innsyn

• Standardisert• Støtte SASBraathens

Takk for meg!

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