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Color Lectures Series © Brian Curtis - 2008 University of Miami
BRIAN CURTIS UNIVERSITY OF MIAMI Coral Gables, Florida
Color Lectures Series © Brian Curtis - 2014 University of Miami
INTENSITY is the most self-explanatory term for describing the strength, richness (brightness?) and depth
of any color or any mixture of colors, tints, or shades
PROBLEMATIC TERMINOLOGY
SATURATION and PURITY are unfortunately often used interchangeably with Intensity but are
more appropriate for describing the strength, richness and depth of a color directly from the tube - because you can have a color that is fully saturated (pure) color but with low intensity.
“CHROMA” is sometimes used to describe intensity but it is the Greek word for color and is often used to
refer to the specific color name (hue)
Color Lectures Series © Brian Curtis - 2008 University of Miami
INTENSITY can be described as levels on a linear scale to describe the strength, richness and depth of any
color or any mixture of colors, tints, or shades
INTENSE COLOR SHADES TINTS
Color Lectures Series © Brian Curtis - 2014 University of Miami
INTENSITY is best used to describe a steps on a scale displaying levels of strength, richness and depth of
color mixtures, tints, or shades
neutral
intense
neutral neutral intense
Color Lectures Series © Brian Curtis - 2008 University of Miami
Some tints lower the intensity of a pure color mostly true of opaque colors
Some tints increase the intensity of a pure color mostly true of dark transparent colors
Color Lectures Series © Brian Curtis - 2008 University of Miami
All shades made with black or gray lower the intensity of a pure color
Color Lectures Series © Brian Curtis - 2008 University of Miami
INTENSITY and CHROMA are widely used as levels on a linear scale to describe the strength, richness and depth (brightness?, brilliance?) of any
color or any mixture of colors, tints, or shades
Color Lectures Series © Brian Curtis - 2008 University of Miami
SATURATION and PURITY are often used interchangeably with Intensity and Chroma but actually are most appropriate for describing the strength, richness and depth of a color taken directly from the tube.The mass tone of the colors above are all at full saturation and purity but
they vary greatly in intensity and chroma.
Color Lectures Series © Brian Curtis - 2008 University of Miami
Johannes Itten
TINTS and SHADES wheel
Color Lectures Series © Brian Curtis - 2008 University of Miami
Color intensity can be affected by contrast with neighboring colors
Color Lectures Series © Brian Curtis - 2008 University of Miami
Color intensity can be affected by contrast with neighboring colors
Color Lectures Series © Brian Curtis - 2008 University of Miami
MONOCHROMATIC DIFFERENT VALUES OF A SINGLE
COLOR