color fashion design, textiles & merchandising. color what things are more interesting with...
Post on 22-Dec-2015
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Color
Fashion Design, Textiles & Merchandising
Color
What things are more interesting with color? Food Television ???
The human eye can see six to seven million colors
Color and Clothing
One of the elements of design Often noticed first (line, shape, space, texture)
Learning about colors Look your best Draw attention Emphasize special features Create illusions
The Language of Color What is color
Hues – specific color names Ex: Red, Blue, Green, etc
Sir Isaac Newton determined that light is the source of all color – mid-1600s
By passing light through a prism he produced a rainbow of colors from bending the light rays
The Language of Color
Pigments – Substances that absorb some light rays and reflect others
When light strikes an object you see only the colors that bounce back to your eyes
You do not see the colors that are absorbed
Ex: Blue Shirt – Blue pigments bounce back and all the rest are absorbed
The Language of Color
Neutral Colors Black and white are not true colors because they
don’t have pigments – they are a result of light When all light rays are absorbed by a surface you
see black Black, white and gray are neutrals Tints and shades of beige are often considered
neutrals but are not true neutrals because they have a yellow or green base
The Language of Color
The Color Wheel
The Language of Color
The Color Wheel
The Language of Color The Color Wheel
Value
Value Describes the lightness or darkness of a hue Every color has a wide range of values
Ex: Very pale pink or very deep burgundy Value is created by adding white or black to pure
colors Tints – colors with white added to them
Ex: baby blue Shades – Colors with black added to them
Ex: navy blue
The Language of Color
Value Tints and Shades Tint
Color + White Shade
Color + Black
The Language of Color
Intensity Brightness or Dullness Determined by the amount of pigment You can add pigment to make the color more
intense Add grey or compliment to reduce intensity Colors with similar intensity are “tiring” to look at
Vibration Hard
To Read
The Impact of Color Colors as Symbols
Traffic light Red, Yellow, Green – what do they mean?
Holidays Valentine’s Day
Ceremonies and Celebrations Funeral
Groups, Countries Niskayuna, USA
Language Feeling blue
The Impact of Color
The Impact of Color Color and Temperature
Associations with nature Warm colors
Red Yellow Orange
Cool Colors Blue Green Violet
What do you wear in the spring and summer?
What do you wear in the fall and winter?
The Impact of Color
Emotional Impact of Colors
Warm colors Seem larger, closer Attract attention Excite taste buds (eat faster – good turn around
for restaurants)
Cool Colors Appear set back and less noticeable Surgeons wear soft green to calm patients
The Impact of Color
Colors and Movement What colors stand out?
Warm colors are more noticeable - advance
Cool colors recede
The Impact of Color
Color and Movement Which circle appears larger?
The Impact of Color
Colors and Mood Cool colors – subduing effect
When would you wear?
Warm colors – express excitement When would you wear?
Examples outside of clothing Doctors office – cool colors