color concepts

90 G R A P H I C D E S I G N E R ’ S E S S E N T I A L R E F E R E N C E{ }

CONCEPTS Moods, Places, Seasons

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Tranquil

Urban

Sporty

Conservative

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Friendly

Dynamic

Techno

Progressive

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Comical

Refreshing

Intuitive

Organic

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Romantic

Sinister

Elegant

Artifi cial

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C 16M 19Y 30K 0

C 15M 10Y 0K 60

C 100M 65Y 0K 0

C 51M 12Y 0K 53

C 28M 13Y 0K 0

C 0M 78Y 100K 0

C 85M 0Y 85K 15

C 20M 0Y 0K 69

C 30M 22Y 5K 0

C 3M 3Y 20K 3

C 0M 32Y 100K 0

C 5M 0Y 0K 65

C 38M 5Y 10K 0

C 20M 30Y 100K 85

C 0M 84Y 100K 0

C 0M 5Y 15K 69

C 0M 26Y 100K 0

C 0M 100Y 100K 0

C 41M 0Y 100K 0

C 53M 0Y 100K 0

C 0M 72Y 78K 0

C 27M 100Y 0K 0

C 0M 67Y 100K 0

C 0M 0Y 100K 56

C 40M 0Y 20K 0

C 100M 0Y 50K 0

C 89M 0Y 10K 0

C 0M 85Y 40K 0

C 22M 0Y 40K 0

C 60M 0Y 100K 0

C 0M 5Y 100K 0

C 76M 55Y 0K 0

C 0M 67Y 100K 0

C 0M 24Y 100K 0

C 0M 25Y 100K 0

C 5M 63Y 74K 50

C 46M 96Y 0K 0

C 60M 6Y 0K 0

C 0M 39Y 75K 0

C 50M 28Y 100K 58

C 0M 80Y 0K 0

C 85M 10Y 45K 0

C 0M 11Y 67K 0

C 100M 0Y 100K 35

C 34M 0Y 100K 0

C 87M 55Y 0K 0

C 20M 0Y 80K 0

C 15M 75Y 100K 71

C 46M 100Y 0K 48

C 20M 20Y 20K 100

C 15M 0Y 10K 42

C 100M 0Y 10K 0

C 15M 100Y 69K 40

C 20M 20Y 20K 80

C 25M 25Y 40K 45

C 17M 0Y 100K 0

C 83M 100Y 0K 35

C 0M 100Y 89K 65

C 25M 19Y 42K 0

C 5M 0Y 0K 30

C 15M 85Y 95K 65

C 40M 30Y 100K 69

C 25M 3Y 3K 14

C 0M 0Y 0K 20

91C H R O M A T I C C O N C E P T SG R A P H I C E L E M E N T S

The power of color to evoke emotion or physical experience is extraordinary. These color concepts are limited palettes selected not only for their optical relationships, but also, and more importantly, the feeling

they may induce. Along with emotional ideas, palettes that suggest place—distilled from various cultures’ art and textiles—and time of year are displayed here.

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European

African

South American

Middle Eastern

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Japanese

Chinese

Carribean

East Indian

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Spring: Pastel

Summer: Cool

Autumn: Harvest

Winter: Cold

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Spring: Vibrant

Summer: Hot

Autumn: Rich

Winter: Neutral

C 89M 50Y 0K 0

C 0M 100Y 100K 10

C 0M 89Y 100K 0

C 10M 79Y 100K 50

C 0M 25Y 100K 0

C 55M 84Y 50K 55

C 86M 30Y 77K 17

C 10M 100Y 65K 5

C 0M 0Y 0K 30

C 0M 20Y 69K 30

C 0M 15Y 100K 10

C 15M 71Y 100K 0

C 0M 69Y 100K 0

C 60M 80Y 80K 30

C 87M 75Y 36K 23

C 80M 0Y 20K 0

C 0M 100Y 100K 5

C 0M 89Y 100K 0

C 0M 15Y 100K 0

C 0M 100Y 60K 5

C 0M 0Y 5K 5

C 0M 15Y 100K 0

C 0M 50Y 100K 0

C 75M 10Y 80K 17

C 0M 20Y 45K 20

C 0M 28Y 12K 0

C 80M 0Y 30K 0

C 0M 69Y 100K 0

C 20M 20Y 20K 100

C 20M 20Y 20K 100

C 60M 79Y 79K 30

C 69M 0Y 20K 0

C 0M 0Y 40K 0

C 35M 0Y 100K 0

C 10M 69Y 100K 0

C 7M 3Y 0K 5

C 0M 25Y 5K 0

C 35M 0Y 20K 0

C 10M 25Y 80K 30

C 5M 0Y 5K 5

C 25M 0Y 45K 0

C 69M 0Y 20K 0

C 0M 10Y 69K 30

C 30M 0Y 0K 10

C 25M 20Y 0K 0

C 80M 40Y 10K 0

C 20M 5Y 50K 40

C 0M 0Y 5K 30

C 0M 15Y 100K 0

C 35M 0Y 100K 0

C 15M 72Y 100K 0

C 0M 0Y 5K 20

C 0M 60Y 25K 0

C 0M 5Y 100K 0

C 10M 80Y 100K 50

C 0M 0Y 4K 4

C 25M 0Y 100K 0

C 0M 40Y 100K 0

C 55M 85Y 50K 55

C 0M 5Y 25K 75

C 50M 0Y 100K 0

C 0M 69Y 100K 0

C 30M 15Y 60K 60

C 10M 10Y 15K 15


CONCEPTS Business and Technology

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Financial: Conservative

Financial: Progressive

Legal: Conservative

Legal: Progressive

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Pharmaceutical: Consumer

Pharmaceutical: Corporate

Life Sciences

Health Care: Consumer

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Health Care: Hospital

Manufacturing: Medical

Manufacturing: Chemical: Industrial

Manufacturing: Chemical: Botanical

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Manufacturing: High-Tech

Manufacturing: Mechanical

Shipping: Small-Scale

Shipping: Large-Scale/Global

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C 0M 15Y 15K 60

C 89M 40Y 0K 28

C 10M 0Y 0K 35

C 10M 0Y 0K 35

C 80M 45Y 0K 50

C 0M 0Y 0K 55

C 0M 15Y 15K 60

C 55M 0Y 6K 43

C 89M 40Y 0K 28

C 65M 0Y 55K 69

C 12M 100Y 32K 65

C 0M 100Y 100K 25

C 0M 0Y 0K 35

C 55M 0Y 6K 43

C 65M 0Y 56K 69

C 12M 100Y 32K 64

C 55M 0Y 6K 43

C 55M 0Y 6K 43

C 0M 67Y 78K 22

C 40M 0Y 20K 0

C 40M 65Y 0K 65

C 40M 64Y 0K 64

C 72M 100Y 0K 20

C 80M 25Y 10K 0

C 10M 30Y 80K 0

C 0M 15Y 15K 60

C 100M 10Y 100K 25

C 65M 0Y 67K 0

C 0M 100Y 100K 25

C 12M 100Y 32K 64

C 50M 12Y 0K 51

C 60M 63Y 0K 0

C 40M 0Y 20K 0

C 20M 0Y 0K 69

C 20M 0Y 0K 69

C 20M 0Y 0K 69

C 63M 37Y 20K 20

C 51M 12Y 0K 35

C 5M 0Y 5K 10

C 5M 0Y 5K 10

C 35M 22Y 8K 0

C 80M 45Y 0K 50

C 25M 0Y 100K 0

C 40M 0Y 100K 40

C 0M 33Y 15K 40

C 55M 0Y 6K 43

C 0M 60Y 100K 0

C 40M 100Y 30K 0

C 20M 0Y 0K 69

C 20M 0Y 0K 68

C 80M 80Y 100K 0

C 65M 100Y 0K 0

C 5M 0Y 5K 10

C 100M 20Y 20K 69

C 40M 0Y 100K 40

C 0M 41Y 100K 28

C 55M 0Y 6K 43

C 0M 0Y 0K 30

C 0M 41Y 100K 28

C 0M 65Y 0K 75

C 25M 0Y 100K 0

C 20M 20Y 20K 100

C 40M 0Y 10K 0

C 89M 40Y 0K 28


While every client and project is different, the color language of many business sectors often respects convention that is usually tied to a given color’s common psychological effects: Many fi nancial institutions, for instance, use blue in their communications because of its

perceived reliability and calming quality. The color concepts here are good starting points, distilled from their respective industries’ com-mon color conventions.

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Forestry

Waste Management

Energy Utility: Traditional

Energy Utility: Eco-Friendly

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Television: Entertainment

Television: News

Television: Financial

Television: Shopping

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Cultural Institution: Populist

Cultural Institution: Elite

University: Populist

University: Elite

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Telecommunications: Business

Telecommunications: Consumer

Nonprofi t: Community/Health

Nonprofi t: Ecological

C 41M 0Y 64K 75

C 80M 80Y 100K 0

C 100M 5Y 0K 0

C 100M 5Y 0K 0

C 100M 0Y 100K 25

C 43M 15Y 100K 71

C 88M 40Y 0K 28

C 100M 50Y 15K 25

C 15M 45Y 100K 24

C 69M 30Y 100K 10

C 15M 0Y 0K 35

C 18M 0Y 5K 30

C 5M 63Y 74K 50

C 87M 0Y 45K 0

C 0M 100Y 100K 0

C 50M 10Y 100K 0

C 0M 100Y 100K 0

C 0M 100Y 100K 0

C 10M 100Y 100K 10

C 0M 100Y 40K 0

C 100M 35Y 0K 0

C 100M 35Y 0K 25

C 100M 35Y 0K 25

C 100M 35Y 0K 0

C 69M 0Y 100K 0

C 40M 0Y 30K 40

C 40M 0Y 30K 40

C 64M 0Y 66K 0

C 45M 100Y 0K 0

C 20M 20Y 20K 100

C 65M 0Y 56K 69

C 20M 89Y 0K 0

C 15M 0Y 10K 42

C 15M 0Y 10K 42

C 90M 51Y 0K 25

C 100M 45Y 0K 55

C 25M 19Y 42K 0

C 0M 33Y 63K 60

C 0M 80Y 41K 54

C 12M 100Y 32K 64

C 0M 33Y 11K 45

C 20M 20Y 0K 80

C 5M 43Y 100K 0

C 41M 0Y 63K 74

C 10M 58Y 60K 10

C 10M 80Y 63K 89

C 15M 15Y 50K 15

C 100M 100Y 5K 69

C 15M 0Y 0K 35

C 10M 0Y 0K 25

C 30M 5Y 40K 0

C 20M 5Y 40K 5

C 50M 20Y 0K 45

C 30M 0Y 10K 10

C 19M 28Y 31K 5

C 20M 20Y 45K 0

C 0M 100Y 100K 25

C 0M 100Y 40K 0

C 35M 22Y 8K 0

C 50M 10Y 100K 0

C 0M 60Y 100K 0

C 0M 60Y 100K 0

C 50M 22Y 8K 20

C 5M 12Y 35K 50


CONCEPTS Products and Lifestyles

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Household Cleaner: Heavy-Duty

Household Cleaner: Glass

Household Cleaner: Wood Polish

Household Cleaner: Air Freshener

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Laundry: Strong

Laundry: Delicate

Laundry: Softener

Laundry: Eco/Organic

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Toothpaste: Mass-Market

Toothpaste: Specialty/Upscale

Beverages: Sport/Energy

Beverages: Specialty Tea

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Wine: Red: Traditional

Wine: Red: Contemporary

Wine: White: Traditional

Wine: White: Contemporary

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C 60M 76Y 0K 0

C 11M 16Y 2K 0

C 10M 15Y 100K 0

C 11M 16Y 0K 0

C 9M 86Y 99K 1

C 25M 0Y 2K 0

C 26M 82Y 91K 1

C 25M 0Y 2K 0

C 49M 0Y 1K 0

C 49M 0Y 1K 0

C 39M 46Y 100K 16

C 0M 25Y 2K 0

C 52M 0Y 100K 0

C 52M 0Y 100K 0

C 40M 65Y 94K 39

C 35M 0Y 45K 0

C 0M 80Y 100K 0

C 33M 23Y 1K 0

C 6M 29Y 17K 0

C 0M 4Y 100K 0

C 0M 60Y 100K 0

C 6M 29Y 17K 0

C 4M 44Y 7K 0

C 25M 0Y 2K 0

C 33M 0Y 98K 0

C 22M 0Y 49K 0

C 15M 59Y 0K 0

C 27M 0Y 59K 0

C 49M 0Y 1K 0

C 37M 9Y 10K 0

C 24M 47Y 0K 0

C 47M 0Y 46K 0

C 25M 0Y 2K 0

C 20M 0Y 4K 0

C 12M 5Y 100K 0

C 26M 0Y 53K 0

C 62M 15Y 0K 0

C 15M 2Y 0K 4

C 0M 100Y 69K 0

C 7M 20Y 33K 0

C 76M 51Y 0K 0

C 10M 12Y 0K 0

C 40M 0Y 79K 0

C 13M 53Y 90K 0

C 14M 100Y 76K 3

C 0M 20Y 100K 0

C 100M 9Y 44K 1

C 25M 45Y 0K 0

C 28M 80Y 21K 23

C 18M 83Y 92K 7

C 3M 3Y 14K 3

C 6M 36Y 0K 0

C 3M 3Y 14K 3

C 5M 0Y 10K 5

C 10M 1Y 63K 0

C 22M 0Y 58K 0

C 12M 15Y 50K 5

C 1M 12Y 82K 0

C 17M 20Y 61K 0

C 3M 28Y 100K 0

C 60M 100Y 35K 29

C 50M 100Y 28K 11

C 22M 0Y 58K 0

C 22M 15Y 80K 0


Consumer expectations are a driving force behind color decisions in design related to products or lifestyle and subculture. Although differentiation through color in a crowded market is paramount, designers must still

respect some conventions when it comes to communicating associations such as cleanli-ness, strength, masculinity or femininity, youth or maturity, heritage, comfort, and luxury. These color concepts are generaliza-

tions derived from common associations; each may be used as shown, or as a base from which to explore more distinctive palettes.

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Spirits: Dark: Traditional

Spirits: Dark: Contemporary

Spirits: Light: Traditional

Spirits: Light: Contemporary

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Automotive: Family

Automotive: Luxury

Automotive: Sporting

Automotive: Maintenance

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Airline: Traditional

Airline: Contemporary

Hotel: Mass-Market

Hotel: Upscale/Boutique

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Electronics: Mass-Market

Electronics: High-End

Electronics: Educational

Electronics: Gaming/Entertainment

C 12M 15Y 50K 5

C 12M 15Y 50K 5

C 25M 0Y 2K 0

C 25M 0Y 2K 0

C 39M 46Y 100K 16

C 78M 81Y 100K 16

C 5M 0Y 0K 5

C 5M 0Y 0K 5

C 33M 59Y 100K 20

C 33M 66Y 100K 20

C 14M 100Y 75K 3

C 5M 0Y 0K 20

C 66M 38Y 91K 25

C 15M 75Y 100K 0

C 100M 69Y 0K 0

C 10M 5Y 0K 50

C 20M 20Y 0K 50

C 5M 0Y 0K 10

C 5M 0Y 0K 10

C 0M 89Y 100K 5

C 47M 42Y 55K 10

C 100M 20Y 0K 80

C 100M 20Y 0K 80

C 0M 20Y 100K 0

C 46M 52Y 62K 20

C 96M 70Y 36K 22

C 0M 89Y 100K 5

C 100M 20Y 0K 79

C 20M 5Y 0K 50

C 5M 0Y 0K 40

C 5M 0Y 0K 40

C 75M 0Y 100K 0

C 56M 15Y 1K 0

C 53M 11Y 0K 0

C 0M 2Y 10K 10

C 0M 2Y 5K 5

C 91M 78Y 10K 0

C 47M 0Y 20K 0

C 39M 46Y 100K 16

C 5M 5Y 8K 10

C 2M 0Y 0K 6

C 73M 58Y 1K 0

C 33M 74Y 49K 12

C 5M 10Y 20K 60

C 33M 74Y 49K 12

C 1M 42Y 100K 0

C 74M 43Y 68K 23

C 0M 100Y 69K 80

C 5M 0Y 0K 10

C 5M 0Y 0K 10

C 62M 15Y 0K 0

C 9M 100Y 36K 0

C 27M 34Y 2K 0

C 5M 0Y 0K 20

C 62M 5Y 100K 0

C 51M 50Y 0K 0

C 29M 0Y 83K 0

C 29M 4Y 76K 0

C 35M 0Y 100K 0

C 35M 0Y 100K 0

C 28M 35Y 45K 1

C 33M 13Y 9K 0

C 0M 40Y 100K 0

C 0M 40Y 100K 0


CONCEPTS Home and Fashion

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Bath: Traditional

Bath: Contemporary

Bath: Mass-Market

Bath: Upscale

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Home Furnishing: Traditional

Home Furnishings: Contemporary

Gardening: Traditional

Gardening: Contemporary

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Men’s Fragrance: Fresh/Sporty

Men’s Fragrance: Sensual

Women’s Fragrance: Fresh/Floral

Women’s Fragrance: Sensual

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Men’s Grooming: Traditional

Men’s Grooming: Contemporary

Cosmetics: Mass-Market

Cosmetics: Luxury

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C 22M 7Y 5K 0

C 27M 0Y 71K 0

C 22M 7Y 5K 0

C 36M 31Y 36K 1

C 5M 9Y 29K 0

C 5M 0Y 7K 0

C 2M 0Y 0K 3

C 3M 3Y 3K 3

C 5M 0Y 7K 0

C 0M 19Y 52K 0

C 5M 35Y 0K 0

C 24M 18Y 40K 0

C 22M 0Y 10K 0

C 12M 7Y 36K 0

C 8M 3Y 37K 0

C 24M 16Y 9K 0

C 28M 57Y 84K 12

C 20M 10Y 20K 69

C 69M 24Y 100K 8

C 63M 0Y 100K 0

C 42M 62Y 98K 39

C 3M 58Y 100K 0

C 53M 42Y 100K 22

C 1M 74Y 30K 0

C 39M 53Y 24K 1

C 46M 54Y 95K 32

C 14M 50Y 16K 0

C 41M 60Y 9K 0

C 17M 20Y 45K 0

C 24M 0Y 44K 0

C 43M 75Y 75K 56

C 14M 36Y 100K 47

C 15M 3Y 13K 0

C 36M 77Y 78K 40

C 0M 35Y 24K 0

C 19M 58Y 0K 0

C 48M 6Y 17K 0

C 46M 54Y 95K 32

C 8M 58Y 3K 0

C 15M 75Y 25K 0

C 69M 25Y 0K 0

C 4M 4Y 17K 69

C 19M 40Y 0K 0

C 19M 88Y 100K 9

C 0M 78Y 78K 0

C 69M 60Y 38K 15

C 7M 0Y 43K 0

C 35M 100Y 62K 40

C 12M 7Y 36K 0

C 19M 18Y 38K 0

C 15M 75Y 25K 0

C 30M 100Y 40K 85

C 42M 60Y 89K 36

C 50M 20Y 30K 80

C 1M 93Y 56K 0

C 67M 98Y 33K 24

C 5M 0Y 7K 0

C 91M 61Y 38K 19

C 16M 17Y 61K 0

C 28M 27Y 74K 1

C 15M 3Y 8K 0

C 28M 5Y 20K 0

C 44M 85Y 0K 0

C 45M 89Y 48K 32


While such industry sectors as home design and furnishing, apparel, and fragrance con-stantly alter color concepts—from season to season and, in the case of fashion, from style to style—general psychological associations

often still apply: Earth tones are traditional, black and gray are chic, blues and grays mean business, and violets and pinks are feminine. Again, these color concepts, although rooted in convention, provide a grounding for overall

communication, to be combined or altered appropriately for more specifi c messages.

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Men’s Apparel: Casual: Spring

Men’s Apparel: Sportswear: Spring

Men’s Apparel: Business: Spring

Men’s Apparel: Luxury: Spring

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Men’s Apparel: Casual: Fall

Men’s Apparel: Sportswear: Fall

Men’s Apparel: Business: Fall

Men’s Apparel: Luxury: Fall

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Women’s Apparel: Casual: Spring

Women’s Apparel: Sportswear: Spring

Women’s Apparel: Business: Spring

Women’s Apparel: Luxury: Spring

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Women’s Apparel: Casual: Fall

Women’s Apparel: Sportswear: Fall

Women’s Apparel: Business: Fall

Women’s Apparel: Luxury: Fall

C 51M 33Y 4K 0

C 53M 20Y 24K 3

C 60M 50Y 15K 5

C 69M 30Y 0K 60

C 5M 45Y 14K 0

C 30M 0Y 8K 0

C 5M 5Y 5K 5

C 10M 10Y 10K 0

C 44M 27Y 52K 3

C 0M 45Y 89K 0

C 36M 42Y 100K 11

C 42M 37Y 55K 36

C 12M 7Y 36K 0

C 74M 65Y 0K 0

C 22M 12Y 55K 0

C 21M 2Y 0K 36

C 51M 33Y 4K 0

C 41M 11Y 1K 0

C 34M 20Y 16K 0

C 76M 75Y 36K 19

C 89M 40Y 10K 60

C 10M 3Y 3K 2

C 28M 33Y 81K 3

C 5M 30Y 50K 80

C 79M 40Y 72K 31

C 5M 0Y 0K 20

C 46M 62Y 87K 44

C 5M 5Y 5K 69

C 42M 67Y 100K 46

C 10M 65Y 100K 0

C 89M 40Y 10K 60

C 100M 20Y 0K 89

C 5M 5Y 25K 0

C 12M 7Y 36K 0

C 16M 5Y 16K 0

C 5M 5Y 25K 0

C 3M 48Y 0K 0

C 5M 0Y 0K 5

C 12M 27Y 3K 0

C 37M 12Y 36K 0

C 20M 20Y 0K 0

C 0M 25Y 100K 0

C 4M 2Y 11K 0

C 40M 31Y 0K 0

C 30M 0Y 50K 0

C 45M 35Y 0K 0

C 12M 7Y 36K 0

C 78M 89Y 0K 0

C 28M 33Y 80K 2

C 28M 33Y 81K 2

C 71M 48Y 61K 31

C 25M 22Y 62K 0

C 41M 70Y 20K 40

C 44M 35Y 0K 0

C 41M 72Y 20K 40

C 79M 89Y 0K 0

C 12M 27Y 3K 0

C 4M 95Y 9K 0

C 5M 5Y 5K 69

C 68M 75Y 37K 22

C 69M 24Y 100K 8

C 48M 6Y 17K 0

C 46M 62Y 86K 44

C 87M 97Y 36K 57


CONCEPTS Historical Periods and Age Groups

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Prehistoric

Antiquity

Medieval

Renaissance

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Baroque

Victorian: Nostalgic

Victorian: Rich

Wild West

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Arts & Crafts

Art Nouveau

Machine Age

Art Deco Streamline

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Roaring Twenties

Great Depression

Hollywood Heyday

The Home Front

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C 2M 2Y 10K 13

C 5M 5Y 12K 0

C 5M 0Y 20K 10

C 37M 29Y 100K 35

C 36M 35Y 55K 0

C 0M 50Y 100K 41

C 0M 32Y 100K 20

C 0M 100Y 100K 35

C 15M 57Y 84K 61

C 36M 35Y 55K 0

C 100M 45Y 0K 10

C 100M 75Y 95K 0

C 15M 0Y 84K 61

C 20M 0Y 0K 69

C 78M 100Y 0K 20

C 69M 89Y 30K 65

C 36M 100Y 0K 62

C 23M 42Y 57K 10

C 94M 76Y 45K 0

C 0M 73Y 76K 32

C 100M 85Y 35K 20

C 3M 3Y 12K 0

C 69M 75Y 0K 36

C 0M 49Y 83K 52

C 30M 100Y 0K 40

C 46M 50Y 19K 0

C 0M 52Y 100K 78

C 0M 61Y 100K 71

C 89M 28Y 55K 57

C 25M 40Y 25K 0

C 15M 100Y 0K 71

C 0M 24Y 45K 32

C 0M 28Y 67K 50

C 0M 28Y 66K 50

C 10M 0Y 0K 69

C 10M 0Y 0K 30

C 0M 61Y 100K 70

C 45M 0Y 40K 28

C 15M 25Y 35K 89

C 10M 18Y 0K 80

C 45M 0Y 55K 33

C 42M 60Y 25K 12

C 4M 3Y 13K 2

C 10M 5Y 23K 0

C 0M 80Y 69K 80

C 25M 87Y 100K 12

C 0M 100Y 80K 20

C 17M 15Y 10K 20

C 0M 100Y 79K 20

C 36M 35Y 55K 0

C 0M 3Y 12K 4

C 37M 29Y 100K 55

C 29M 14Y 0K 40

C 16M 27Y 68K 0

C 8M 0Y 0K 30

C 20M 38Y 20K 15

C 0M 75Y 100K 0

C 0M 10Y 10K 60

C 35M 35Y 0K 0

C 69M 50Y 35K 10

C 100M 69Y 0K 0

C 20M 0Y 0K 69

C 21M 40Y 0K 15

C 0M 0Y 0K 60


Various periods in Western history can be quickly identifi ed by colors that are related to materials that were prevalent, or color schemes that were in vogue, during that era.

For projects in which a historical context is important, begin with an appropriate palette as an underpinning and evolve it as needed to translate it to a contemporary perspective.

Along with the historical concepts, limited palettes that resonate with particular age groups are also presented.

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Baby Boomer: Lounge

Baby Boomer: Party

Counterculture: Folk

Counterculture: Psychedelia

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Counterculture: Pop

Counterculture: Glam/Punk

New Age

Internet Futurism

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Babies: For Babies

Babies: For Adults

Toddlers

Kids

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Teens

Young Adults

Mature Adults

Seniors

C 22M 0Y 56K 10

C 30M 0Y 38K 0

C 20M 20Y 20K 100

C 69M 35Y 100K 0

C 0M 4Y 43K 25

C 0M 40Y 0K 5

C 0M 65Y 95K 65

C 0M 69Y 100K 0

C 0M 32Y 64K 27

C 0M 60Y 80K 0

C 0M 30Y 95K 65

C 10M 100Y 10K 0

C 35M 10Y 20K 5

C 55M 5Y 0K 0

C 15M 35Y 100K 0

C 69M 85Y 0K 0

C 69M 85Y 0K 0

C 20M 0Y 0K 69

C 32M 0Y 13K 17

C 0M 100Y 10K 0

C 64M 0Y 100K 0

C 20M 20Y 20K 100

C 0M 0Y 60K 52

C 10M 0Y 100K 0

C 10M 0Y 0K 30

C 0M 75Y 100K 0

C 38M 68Y 74K 35

C 10M 0Y 0K 15

C 5M 80Y 0K 5

C 0M 20Y 100K 0

C 15M 15Y 31K 0

C 0M 40Y 100K 0

C 100M 45Y 0K 0

C 24M 0Y 15K 0

C 60M 25Y 5K 0

C 75M 55Y 0K 0

C 0M 100Y 100K 0

C 8M 24Y 0K 0

C 15M 69Y 10K 0

C 65M 100Y 0K 0

C 0M 10Y 100K 0

C 0M 3Y 15K 0

C 0M 35Y 60K 0

C 0M 20Y 100K 0

C 80M 10Y 100K 0

C 15M 15Y 30K 0

C 55M 10Y 50K 0

C 69M 0Y 69K 0

C 69M 84Y 0K 0

C 30M 95Y 0K 53

C 87M 59Y 0K 27

C 71M 35Y 10K 20

C 5M 79Y 0K 5

C 0M 0Y 74K 60

C 56M 46Y 10K 57

C 3M 16Y 0K 45

C 20M 0Y 100K 0

C 0M 45Y 100K 30

C 0M 48Y 57K 67

C 0M 23Y 39K 55

C 0M 0Y 75K 60

C 100M 10Y 33K 10

C 44M 0Y 32K 45

C 40M 0Y 55K 35

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