college scholarship service of the college board colloquia...

College Scholarship Service of the College Board

Colloquia Retrospective, 1997-2013

The following summaries capture the themes, keynote addresses, presentations and speakers

which comprise the history of the CSS Colloquium since its inception. This annual gathering

draws financial aid, admission, enrollment management professionals and others who seek to

learn from thought leaders and colleagues as they face the local, national and global challenges

of maximizing the success of students on the high school to college pathway.

2013 Higher Ed Voices: Conversations and Calls to Action

(St. Petersburg, FL) A college degree has never been more important, and there is growing

momentum to address access and completion in new ways. However, despite valuing higher

education as an investment, families that once did not focus on college costs do so now, and

low-income, high-achieving students continue to make enrollment decisions based on

perceived, not actual, costs. While there are valid reasons why college costs are rising, higher

education leadership must consider changes in delivery and funding models that are financially

sustainable and address the needs of an increasingly diverse and less well-resourced

population. We must work together to address the issues that arise—for institutions and for

families—from the growing inequality in income distribution. A focus on what best serves

students can provide a blueprint: Mission-driven values, open conversations at all levels of

higher education, a commitment to clear and accurate messaging about access, affordability and

outcomes—all comprise imperative calls for action.

Opening Remarks: David Coleman, president, The College Board

Keynote Address: Frank Chong, superintendent/president, Sonoma County Jr College District

Presentations and Panels:

Why Higher Education is the Best Investment Anyone Can Make

o Nancy Cantor, chancellor, Syracuse University

o Daniel Porter, president, Franklin and Marshall College

o James Montoya, vice president, higher education relationship development,

The College Board, moderator

Money Talks: Institutional Pricing Decisions, Affordability, and Value

o Chris Farrell, economics editor and commentator, American Public Media

o David H. Feldman, professor of economics and department chair,

College of William & Mary

o Elizabeth "Beppie" Huidekoper, executive vice president for finance and

administration, Brown University

New Voices of Changing Demographics: What Lies Ahead

o Brian Prescott, director of policy research, policy analysis and research,

Western Interstate Commission for Higher Education

Speaking of Integrity

o Carmen Twillie Ambar, president, Cedar Crest College

o Pamela Fowler, executive director of financial aid, University of Michigan

o Jay Goff, vice president for enrollment and retention management,

Saint Louis University

o Eduardo Prieto, associate vice president for enrollment management,

Embry-Riddle Aeronautical University

Hearing Voices? Helping Students Cut Through the Cacophony

o Natalie Davy, director of district guidance, Yonkers Public Schools

o Scott Jaschik, editor, Inside Higher Ed

o Laurie Pohl, vice president, enrollment and student affairs, Boston University

The Future of Student Aid: Voices for Policy Reform

o Sandy Baum, senior fellow, Graduate School of Education & Human Development,

The George Washington University, and independent policy analyst,

The College Board

o Kathleen Little, senior adviser, student aid policy, The College Board

How America Pays for College

o Sarah Ducich, senior vice president for public policy, Sallie Mae

o Leo Munson, associate provost, Texas Christian University

Making a Good Connection: Reaching the Underrepresented

o Sarah Turner, university professor of economics and education,

University of Virginia

Tech Talks: Emerging Technology and the Future of the Academy

o Zina Evans, vice president for enrollment management and associate provost,

University of Florida

o Lev Gonick, vice president for information technology services and CIO,

Case Western Reserve University

Concluding Remarks

o Patricia McWade, dean of student financial services, Georgetown University

2012 Embracing the New Normal

(Newport Beach, CA) As the economic crisis of the past several years has settled into an

extended period of disruption, we in higher education are left to deal with the new normal.

How can we embrace − rather than resist − the potential for change that the new normal offers?

How can we be proactive in the face of new opportunities and challenges, taking advantage of

our professional positions to reach out to and serve those students, here and abroad, for whom

higher education will make all the difference in the years ahead?

Keynote Address: Joseph Aoun, president, Northeastern University


A Conversation with Presidents

o Joseph Aoun, president, Northeastern University

o David Harrison, president, Columbus State Community College

o Beverly Daniel Tatum, president, Spelman College

o Mark G. Yudof, president, University of California

o James Montoya, vice president, higher education relationship development,

The College Board, moderator

Higher Education and the Shifting Political Climate

o Jonathon Brown, president emeritus, Association of Independent Colleges and

Universities

o Carol Liu, California State Senator, 21st District

o Robert Shireman, chief consultant, California Competes: Higher Education for a

Strong Economy

o Becky Timmons, assistant vice president for government relations, American

Council on Education

Dimensions of the New Economy

o Chris Farrell, economics editor and commentator, American Public Media

o Jon McGee, vice president for planning and public affairs, College of Saint Benedict

and Saint John’s University, moderator

Creating and Sustaining Student Pipelines: Emerging Trends

o Pamela Barrett, senior consultant, International Graduate Insight Group

o Thomas Erickson, performance management team leader, Education Service,

Veterans Benefit Administration

o Stephen Handel, executive director, higher education relationship development and

community college initiatives, the College Board

o Leo Munson, associate provost, Texas Christian University, moderator

Communicating the Message in the ‘New Normal’ Environment

o Marie Groark, executive director, Get Schooled

o Pamela Rutledge, director, Media Psychology Research Center

o Millree Williams, executive director, public affairs strategy, University of Maryland

o Philip Ballinger, assistant vice president for enrollment and director of

undergraduate admissions, University of Washington, moderator

Delivering the Goods: The Role of College and University Trustees

o Robert Richardson, Jr., executive director and founder, Coalition for Sustainable

Communities, and trustee, University of Cincinnati

o John Swallow, acting provost and former trustee, Sewanee: the University of the

South

o John Immerwahr, Professor of Philosophy, Villanova University, and senior research

fellow, Public Agenda, moderator

Concluding Remarks

o Patricia McWade, dean of student financial services, Georgetown University

2011 No More Business as Usual: Challenges, Choices, Change!

(Delray Beach, FL) While many of the challenges facing higher education are external − political,

demographic, and market-based − countervailing forces within institutions can make it difficult

to get beyond business as usual. How can we make the right choices when our leadership

model is both bottom-up and top-down, and when our visions and missions can actually

militate against change? How can we take advantage of this ‘ideal crisis’ and work within the

external and internal climates to make meaningful changes in higher education as a whole and

at our own institutions?

Keynote Address: John Sexton, president, New York University


A Conversation with Presidents

o Rita M. Cepeda, chancellor, San Jose/Evergreen Community College District

o Margaret Drugovich, president, Hartwick College

o John Sexton, president, New York University

o Michael K. McLendon, associate dean and chief of staff, associate professor of public

policy and higher education, Vanderbilt University, moderator

Financial Sustainability: Creating the Financial Architecture for Success

o Kent John Chabotar, president, Guilford College

o Jon McGee, vice president for planning and public affairs, College of Saint Benedict

and Saint John’s University, moderator

Facing the Facts: Reinventing the Mission

o J. Matthew Hartley, associate professor and chair, higher education, Graduate School

of Education, University of Pennsylvania

o Sarah A. Bauder, assistant vice president, enrollment services and financial aid,

University of Maryland, moderator

Mission, Market, or Madness?

o O. Homer Erekson, John V. Roach dean and professor of managerial economics,

Neeley School of Business, Texas Christian University

o Leo Munson, associate provost, Texas Christian University, moderator

Thinking Ahead of the Curve: Responding to the Future

o Carol Coletta, president and CEO, CEOs for Cities

o Peter C. Hutchinson, president, Bush Foundation

o Caroline Miller, senior associate vice president for enrollment management,

University of Cincinnati, moderator

Great Expectations: Are We Prepared?

o Randall Bass, assistant provost for teaching and learning initiatives, Georgetown

University, and executive director, Georgetown’s Center for New Designs in

Learning and Scholarship

o Philomena Mantella, senior vice president, enrollment management and student

affairs, Northeastern University

o Jill Tiefenthaler, provost, Wake Forest University

o M. Dolan Evanovich, vice president, strategic enrollment planning, Ohio State

University, moderator

Concluding Remarks

o Michael K. McLendon, associate dean and chief of staff, associate professor of public

policy and higher education, Vanderbilt University

2010 Leading Boldly in Perilous Times

(Dana Point, CA) The struggling national economy has heightened the challenges facing higher

education. Families are concerned about the affordability of college at a time when it is seen as

more important than ever in securing employment; the public and the government increasingly

see higher education as a ‘mature industry’ ripe for regulation and oversight. Can the

experiences of leaders in other mature industries provide insights as higher education’s role

changes? How are college leaders reacting—and how might they become proactive—in the face

of these perilous times?

Keynote Address: Nancy L. Zimpher, chancellor, State University of New York


Please Report to the President’s Office: A Conversation with College Leaders

o Kent John Chabotar, president and professor of political science, Guilford College

o E. Gordon Gee, president, The Ohio State University

o Nancy L. Zimpher, chancellor, State University of New York

Lessons Learned: What Others Can Teach Higher Ed about Staying in Business

o Anthony B. Iton, senior vice president of Healthy Communities, The California

Endowment

o Cater Lee, reporter and anchor, CBS2 and KCAL9 News, Los Angeles

o Geneva Overholser, director, Annenberg School of Journalism, University of

Southern California

Portents of Peril

o David H. Kalsbeek, senior vice president for enrollment management and

marketing, DePaul University

o Jill M. Tiefenthaler, provost, Wake Forest University (in absentia)

Different Values or Different Answers?

o Michael P. Fraher, director of financial aid, Vassar College

o Courtney O. McAnuff, vice president, enrollment management, Rutgers University

o James G. Nondorf, vice president and dean of college admissions and financial aid,

University of Chicago

Irrational & Unpredictable: Behavioral Economics, Emotions, & College Decision-Making

o Todd Rogers, senior researcher, Ideas42, Harvard University

Leadership and Mission: A Call to Action

o Michael K. McLendon, associate dean and chief of staff, and associate professor of

public policy and higher education, Peabody College of Vanderbilt University

Forging Ahead

o James M. Montoya, vice president, higher education relationship development,

The College Board

2009 New Visions, New Voices for the 21st Century

(Delray Beach, FL) Significant challenges lie ahead for higher education as our institutions

grapple with changing demographics, the effects of a truly global economy, and shifting family

expectations about the college experience. If we want to continue providing and increasing

access to high-quality education, how can we prepare for change on all fronts?

Keynote Address: Molly Broad, president, American Council on Education


Thinking Education: The Challenge of Higher Education in the High-Velocity World

o Jim Carroll, futurist and author

Why Do I Feel So Squeezed? The Challenges Faced by the Middle Class

o Larry Mishel, president, Economic Policy Institute

o Jon McGee, vice president, College of St. Benedict and St. John’s University

So Just What Do They (Will They) Want?

o Susan Conner, former executive vice president, Lumina Foundation

o Christina Milano, chief executive officer, Cleveland Scholarship Programs

o Janet Soto-Rodriguez, student, The Ohio State University

Price Point: Climbing Walls or Filling Seats?

o Kathy Kurz, vice president, Scannell and Kurz

o Kevin Menk, managing partner, Strategic Resource Partners, LLC

Looking Out for Number One

o Philip Ballinger, director of admissions, University of Washington

o Michael Mills, associate provost, enrollment management, Northwestern University

Collaborations for Tomorrow

o Hiram Fitzgerald, associate provost, Michigan State University

o Caroline Miller, associate provost for enrollment, University of Cincinnati

o Nancy Zimpher, president, University of Cincinnati

Observers/Reactors Session

o William Kirwan, chancellor, the University System of Maryland

o James Montoya, vice president, The College Board

o Janet Soto-Rodriguez, student, The Ohio State University

2008 Return on Investment: Global Perspective, National Interest

(Dana Point, CA) As the world shrinks and tuition grows, perspectives on the value of higher

education become more complex. Accountability is the new buzzword: U.S. college costs,

retention rates, and strengths in comparison to education in other countries are all being

carefully watched. How do we insure that we are making wise investments—as institutions

and as families—in higher education?

Keynote Address: Sanford J. Ungar, president, Goucher College


American Education in a Global Context

o Watson Scott Swail, president and CEO, The Educational Policy Institute

Education Pays, But Who Pays for Education?

o Susan Murphy, associate dean, academic and enrollment services, University of San

Francisco, moderator

o Tia Martinez, manager, The Bridgespan Group

o Mike Nettles, senior vice president, policy evaluation and research, Educational

Testing Service

o Jennifer Presley, education policy consultant

Four Different Institutional Perspectives on Return on Investment: Follow the Money!

o Natala Hart, senior advisor for economic access, The Ohio State University,

moderator

o Scott Friedhoff, vice president for enrollment & communications, Allegheny College

o Loren Loomis Hubbell, vice president of finance, North Carolina Wesleyan College

o Gregory Mahler, vice president for academic affairs, Earlham College

o Janina Montero, vice chancellor for student affairs, University of California-Los

Angeles

Making Our Investments Productive: Accountability

o David Shulenburger, vice president for academic affairs, National Association of

State Universities and Land-Grant Colleges

o Jane Wellman, executive director, Delta Project on Postsecondary Costs,

Productivity, and Accountability

A Good Return on Investment: Achieving Higher Retention and Graduation Rates

o Philip R. Day, Jr., president, National Association of Student Financial Aid

Administrators

o John B. Lee, president, JBL Associates

Crafting Our Message: Higher Education Is a Good Investment

o Fraser Seitel, president, Emerald Partners

Mustering the Will: Waking the Sleeping Giant

o Michael McPherson, president, the Spencer Foundation

2007 Money, Mission, and Metrics: Colliding Expectations

(Sunny Isles Beach, FL) All too often, the promises of our institutional missions are in conflict

with what we do to preserve our financial strength, compete for students, and enhance our

rankings. Higher education is now seen as perpetuating, rather than diminishing, the distance

between students of differing racial, social, and financial backgrounds. In acting like

businesses, are we neglecting our ideals?

Keynote Address: Gene R. Nichol, president, College of William and Mary


Institutional Missions: Quaint Sentiments or Inspirational Creeds?

o Matt Hartley, assistant professor of education, University of Pennsylvania

The Impact of Rankings on Access and Diversity

o Robert Kuttner, editor, The American Prospect

o Clayton Spencer, vice president for policy, Harvard University

Do Institutions Function Like Businesses, or Should They?

o Gail Berson, dean of admissions and financial aid and vice president for enrollment,

Wheaton College

o Doug Christiansen, associate provost for enrollment and dean of admissions,

Vanderbilt University

o Dennis Martin, associate vice chancellor, Washington University

Can We Talk? Recruiting and Enrolling Students from Low-Income Backgrounds

o Jerome Lucido, vice president for enrollment policy and management, University of

Southern California, moderator

o Jack Blackburn, dean of admissions, University of Virginia

o Janet Rapelye, dean of admission, Princeton University

o Nanci Tessier, vice president for college marketing and enrollment management,

Saint Anselm College

o Ronald Williams, president, Prince George’s Community College

Why is Financial Aid So Complicated, and Should It Be?

o Susan Dynarski, assistant professor of education, Harvard University

o Karen Fooks, director of student financial affairs, University of Florida

o Art Hauptman, public policy consultant

Mission, Money, and Metrics: Understanding the Political Environment

o David Ward, president, American Council on Education

2006 Redefining Student Success: The Challenges & Implications of Extending Access

(Dana Point, CA) Today’s economic climate claims to reward winners. Yet the future is at risk.

Jobs are moving overseas, personal savings have declined, and the government runs on deficits.

Our students are underperforming in the global arena. Can we redefine our measures of

success to include students with the potential to be winners who are currently distanced from

higher education?

Keynote Address: Betraying the American Dream and Closing the College Gate

Gary Orfield, professor of education and social policy, Harvard Graduate School of Education;

cofounder and director of the Civil Rights Project, Harvard University


Defining Success: Overhauling Our Assumptions

o Deborah Bial, president and founder, the Posse Foundation

o Patricia Covarrubias, assistant professor of communications and journalism,

University of New Mexico

o Amelia Katanski, assistant professor of English, Kalamazoo College

Academic Preparation: A Barrier to Access and Success?

o David Armstrong, chancellor of community colleges and workforce education, State

of Florida

o Jenny Krugman, executive director of partnerships, The College Board

Redefining Success for the Global University: The Challenges and Implications of

Increasing International and Study-Abroad Enrollments

o Jane Edwards, director of international programs, Harvard University

o Ron Moffat, director, International Student Center, San Diego State University

People and Jobs on the Move: Implications for Higher Education

o James H. Johnson, Jr., distinguished professor of management, and director, Urban

Investment Strategies Center, University of North Carolina at Chapel Hill

The Perfect Storm: The Financial Dilemma Facing Middle-Income Families Accessing

Higher Education

o Sally Donahue, director of financial aid, Harvard College

o Natala Hart, director of financial aid, The Ohio State University

o Don Honeman, dean of admissions, University of Vermont

o Heather McDonnell, director of financial aid, Sarah Lawrence College

o Stuart Oremus, director of college counseling, The Wellington School

o Bill Schilling, senior director of student financial services, University of Pennsylvania

o Joellen Silberman, dean of enrollment, Kalamazoo College

Removing Barriers to College Access and Success for Students from Low-Income

Backgrounds

o Steve Brooks, executive director, North Carolina State Education Assistance

Authority

o Youlonda Copeland-Morgan, vice president and dean of admission and financial

aid, Harvey Mudd College, and trustee of the College Board

What Americans Think about the Value of Education and Its Relationship to Success

o Peter Hart, chief executive officer, Peter D. Hart Research Associates

2005 Refocusing on the Common Good: Advancing Equity & Access in Higher Education

(Bal Harbour, FL) Higher education faces increased scrutiny from the general public in regard

to access and equity. Higher education values inclusion, but seems to reinforce educational

inequalities and social stratification, given costs and competition for students. The public is

ambivalent as to who should be educated and to what standard. How can we help refocus our

commitment to the common good?

Keynote Address: The “Supply-Side Block” in Higher Education: Attainment, Equity, and Social Class

Eugene Tobin, program officer in higher education for the Liberal Arts Program, Andrew W.

Mellon Foundation


The Changing Demography: Realities, Challenges, and Implications

o Cheryl Blanco, director of policy analysis and research, Western Interstate

Commission for Higher Education

o Don Heller, associate professor and senior research associate, Center for the Study of

Higher Education, Pennsylvania State University

Classism: The Greatest Obstacle to Connecting to Higher Education

o Peter Sacks, essayist and social critic

Connecting the First-Year Experience to Improved Retention

o Randy Swing, co-director and senior scholar, Policy Center, First Year of College

Education Pays: The Benefits of Higher Education for Individuals and Society

o Sandy Baum, professor of economics, Skidmore College, and senior policy analyst,

The College Board

State Models for Increasing Access to Higher Education

o Gretchen Bataille, senior vice president of academic affairs, University of North

Carolina at Chapel Hill

o William H. Hurry, Jr., executive director, Rhode Island Higher Education Assistance

Authority

o Dolores A. Mize, associate vice chancellor and special assistant to the chancellor,

Oklahoma State Regents for Higher Education

Federal Law and Financial Aid: An Overview of the Framework for Evaluating Diversity-

Related Programs

o Art Coleman, attorney, Holland and Knight, LLP

o Pamela Fowler, director of financial aid, University of Michigan

The Consequences of Affirmative Action at Selective Institutions

o Douglas Massey, professor of sociology, Princeton University

2004 Breaking Down the Barriers: Renewing Our Commitment

(Laguna Beach, CA) Many barriers exist between students and higher education: lack of

information on admission and aid processes; low expectations for many students (especially

students of color); enrollment caps related to state and federal budget cuts; increasing costs; and

even institutional practices themselves. How can we help create public policy based not on

winners and losers, but on multiple winners?

Keynote Address: An Agenda for Higher Education in the Twenty-First Century

William E. ‚Brit‛ Kirwan, chancellor, University System of Maryland


Early College Awareness: The Need for a National Commitment

o Lynn Denton, director, ‚College for Texans‛ Campaign

o Joyce Elliot, director, AP Initiatives, the College Board

o William Tierney, director, Center for Higher Education Policy Analysis, Rossier

School of Education, University of Southern California

Keeping the Promise: The Campaign for College Opportunity

o Steve Weiner, retired executive director, Accrediting Commission for Senior

Colleges and Universities of the Western Association of Schools and Colleges

Preparing for Tomorrow’s Students: A Conversation with School Superintendents

o Eric Smith, superintendent, Anne Arundel County Public Schools, and chairman,

Board of Trustees, the College Board, moderator

o Carlos Garcia, superintendent, Clark County School District

o Carol Johnson, superintendent, Memphis City School System

o Mark Schneider, superintendent, Mid-Prairie School District

Inspiring Excellence

o Gaston Caperton, president, the College Board

Financial Aid Challenges in Achieving Diversity


o Loretta Martinez, legal counsel and general secretary, Colorado College


Affordability: The Effect of Financial Aid on Enrollment and Persistence

o Sandy Baum, professor of economics, Skidmore College, and senior policy analyst,

The College Board

o Susan Choy, vice president, MPR Associates

o Edward St. John, professor of education, Indiana University

The Day after Tomorrow: Longer Run Prospects for Higher Education Funding

o Michael McPherson, president, the Spencer Foundation

o Morton Schapiro, president, Williams College

Renewing Our Commitment


Authority

2003 Begging for Leadership: A Call for Courage, Commitment, and Creativity

(St. Augustine, FL) As the competition between students and between colleges heats up,

complex issues are coming to the fore. Affirmative action, the relationship between income level

and college choice, the consequences of early decision programs, and other aspects of our work

are hot topics. The country is looking for leadership on these issues. How will we respond?

Keynote Address: Leadership Challenges

Diana Chapman Walsh, president, Wellesley College


Early Decision: An Issue Begging for Leadership

o Jerome Lucido, vice provost for enrollment management and director of admissions,

University of North Carolina at Chapel Hill

o Jim Miller, dean of admissions and financial aid, Bowdoin College

o Don Saleh, associate vice president for enrollment management, Syracuse University

The Source of the River: Understanding Who Our Freshmen Are

o Douglas Massey, Dorothy Swaine Thomas Professor of Sociology and Sociology

Department chair, University of Pennsylvania

Responsibility and Risk-Taking: A Conversation with Institutional Leaders

o Natala Hart, director of financial aid, The Ohio State University, moderator

o Don Hossler, vice chancellor for enrollment services, Indiana University

Bloomington, and associate vice chancellor for Enrollment Services, the Indiana

University System

o James F. Jones, Jr., president, Kalamazoo College

o Diana Chapman Walsh, president, Wellesley College

Affirming Action toward Diversity

o Jonathan Alger, assistant general counsel, University of Michigan

o Art Coleman, counsel, Nixon Peabody, LLP

o Barbara Gill, director of undergraduate admissions, University of Maryland at

College Park

Access and Affordability: Federal, State, and Institutional Strategies for Enrolling Low-

Income Students

o Terry Hartle, senior vice president and director, division of government and public

affairs, American Council on Education

o Michael McPherson, president, Macalester College

o Susan O’Flaherty, executive director of student services, Western Michigan

University

2002 Values and Practices: Confronting the Disconnects

(Laguna Beach, CA) Higher education offers access to a brighter future for its students. We as

professionals say we value access and equity: then why the increased emphasis on rankings,

merit scholarships, and competition for the ‘best’ students? What are the key disconnects

between our values and practices—between what we say and what we do--and how can we

resolve the inconsistencies?

Keynote Address: Do We Do What We Say We Do in Our Colleges and Universities?

Andrew Delbanco, Julian Clarence Levi Professor of Humanities, Columbia University


Great Expectations: Yours, Mine, and Ours

o Enriqueta Chavez, counselor, scholarships and financial resources, Eastlake High

School

o Helen Johnson, president, HEJ Associates

o Hector Martinez, director of college guidance, the Webb School

You Loved Me in Recruitment, and Now You Say, ‚Have a Nice Stay‛

o Natala Hart, director of financial aid, The Ohio State University, presenting remarks

prepared by Mabel Freeman, assistant vice president for undergraduate admissions

and first year experience, The Ohio State University

o Anthony Ramirez, student, Claremont-McKenna College

o Danny Sledge, dean of students, Kalamazoo College

Turning the Enrollment Process Upside Down: Challenging Conventional Measures of

Success

o Barbara Gill, director of undergraduate admissions, University of Maryland at

College Park

o Larry Hough, board member, Versura, Inc., and former trustee, MIT and George

Washington University

o Cassandra Roy, college counselor, Crenshaw High School

College Access in the 21st Century: Demographics and the Demand for Financial Aid

o Donald Heller, associate professor and senior research associate, Pennsylvania State

University

Merit and Need-Based Aid: Reconciling Resource Allocation & the Commitment to Access

o Youlonda Copeland-Morgan, associate vice president of admission and financial aid,

Harvey Mudd College, moderator

o Jaci King, director, Center for Policy Analysis, American Council on Education

o Shirley Ort, associate provost and director of financial aid, University of North

Carolina at Chapel Hill

o Charles Treadwell, assistant vice president for federal and state relations, New York

State Higher Education Services Corporation

2001 Beyond Sound Bites: Measuring Success in a Bottom-Line Society

(St. Petersburg, FL) How successful have we been in bringing into higher education those

students who have traditionally been underrepresented--but who represent where population

growth will be in the future? Can we look at student potential in new ways as we make

admission decisions, and can we make the case to key constituents that choice, access, and

equity are worthy goals?

Keynote Address: Higher Education in the Age of Money

David Kirp, professor, Goldman School of Public Policy, University of California- Berkeley

\


8 Percent African American, 5 Percent Latino, 1 Percent Native American: Have We

Achieved Our Goal?

o Andre Bell, vice president of marketing, communication, and enrollment, Bentley

College


o Linda Simmons, executive assistant to the president, Lane Community College

The Real Bottom Line: How Do Rankings, Testing, and Financial Aid Affect Student

Aspirations and College Recruitment?


o Joellen Silberman, dean of enrollment, Kalamazoo College, presenting remarks

prepared by Jenny Krugman, district supervisor, division of advanced academic

programs, Miami Dade County

o Patricia Martin, senior program manager, the Education Trust

Connecting the Dots: dot-com, dot-org, dot-edu

o Stan Hudson, assistant dean for enrollment services, Harvard School of Public

Health, moderator

o Richard Hesel, principal, the Art and Science Group

o Chris Munoz, associate provost for enrollment management, University of Dayton

o David Strauss, principal, the Art and Science Group

Beyond Sound Bites: What Will the Election Results Mean for Education?


Authority

o Terry Hartle, senior vice president for government and public affairs, American

Council on Education

2000 Traditional Values…Today’s Practices…Tomorrow’s Students: A New

Enrollment Framework (Laguna Beach, CA) Today’s competitive environment, emphasizing image, rankings, and

creative financing strategies, suggests the traditional values that brought professionals to

college advising and enrollment careers are being lost. Given growing state involvement in

affirmative action, and great differences in the composition of the coming student generation,

can we put together a sound enrollment framework for the 21st century?

Keynote Address: Baby Boomers to Gen X to Gen Y: Changing Values, Changing Expectations

Laurence N. Smith, vice president for university marketing and student affairs, Eastern

Michigan University


The Pipe-Smoking Dean Meets the Green-Eye-Shaded Enrollment Management

Consultant

o Eric Gravenberg, associate vice president, student affairs and enrollment

management, California State University at Sacramento

o Donna Palmer, director of financial aid, Loyola Marymount University

o Ann Wright, vice president for enrollment, Rice University

Who Is Managing Your Institutional Image: Your Institution or U.S. News and World

Report?

o Renuka Balakrishnan, parent

o Kathleen Dawley, president, Maguire Associates

o Steven Koblik, president, Reed College

Achieving Diversity With or Without Affirmative Action

o Doris Davis, dean of admissions, Barnard College

o Rae Lee Siporin, director, undergraduate admissions and relations with schools,

University of California-Los Angeles

o Daryl Smith, professor of education & psychology, Claremont Graduate University

Financial Aid: Buying Talent or Creating Opportunity?

o Joseph Allen, vice provost for enrollment, University of Southern California

o Patsy Myers Emery, senior associate director of financial aid, Northwestern

University

o Joseph W. Watson, vice chancellor, student affairs, University of California-San

Diego

Building a New Enrollment Framework: Where Do We Go from Here?

o Sharon M. Alston, director of college counseling, Bullis School, and chair, Guidance

and Admission Assembly, the College Board


Authority

o Georgette DeVeres, director of financial aid and associate dean of admission,

Claremont McKenna College, and chair, CSS Assembly, the College Board

1999 Is This What It’s Come to—Winner Take All?

(St. Petersburg, FL) Higher education is becoming a key player in our winner-take-all society.

Families are anxious to pick the ‘right’ college at the ‘right’ price; colleges depend on capturing

the ‘best’ students in order to maintain or enhance reputations. In this context, the role of

financial assistance becomes extremely complex. How can we deal with, or modify, the

prevailing winner-take-all mentality?

Keynote Address: Can Need-Based Financial Aid Survive in a Winner-Take-All Environment?

Robert Frank, Goldwin Smith Professor of Economics, Ethics & Public Policy, Cornell University


Do Traditional Institutional Quality Measures (Acceptance Rates, Yield Rates, Win Rates)

Really Measure Quality?

o Michael Nettles, professor of education and public policy, University of Michigan,

and College Board trustee

o Janet Rapelye, dean of admissions, Wellesley College, and College Board trustee

Is Early Decision Admission a Winner-Take-All Strategy?

o Jim Miller, director of financial aid, Harvard and Radcliffe Colleges, moderator

o Joseph Allen, vice provost for enrollment, University of Southern California

o Sharon Alston, director of college counseling, Bullis School

o Bruce Poch, dean of admissions, Pomona College

What Are Institutions Doing to Feed Parents’ Frenzy?

o Barry McCarty, dean of enrollment services, Lafayette College, moderator

o Carolyn Lindley, director of financial aid, Northwestern University

o Jerome Lucido, director of admissions, University of North Carolina at Chapel Hill

o Rod Skinner, director of college counseling, Shorecrest Preparatory School

Doing the Right Thing in a Winner-Take-All World

o Donald M. Stewart, president, The College Board

Can We Reconcile the Traditional Equity Commitment of the Student Aid Program with

Market-Driven Enrollment Imperatives?

o Joellen Silberman, dean of enrollment, Kalamazoo College, moderator

o Youlonda Copeland-Morgan, associate vice president of admission and financial aid,

Harvey Mudd College

o Paul Orehovec, vice provost, University of Miami

What Are the Unintended Consequences of a Winner-Take-All Society? What Can We

Do about Them?

o Georgette DeVeres, director of financial aid, Claremont McKenna College, and vice-

chair of the CSS Council, moderator

o Linda Clement, assistant vice president and director of undergraduate admissions,

University of Maryland, and College Board trustee

o Barbara Tornow, executive director of financial assistance, Boston University

1998 College Affordability and Enrollment Challenges

(Chandler, AZ) As more colleges turn away from standard need analysis and awards, families

and lawmakers are concerned about the affordability of higher education. What drives college

costs? What about access and opportunity for all? How can colleges handle enrollment

challenges related to college costs, and how can we help families prepare to pay for college?

Keynote Address: College Affordability and Enrollment Challenges

Michael McPherson, president, Macalester College; and Morton Schapiro, professor of

economics and dean of the College of Letters, Arts, and Sciences, University of Southern

California


College Affordability: How Are Institutions and Families Coping?

o Rebecca Dixon, associate provost of university enrollment, Northwestern University,

moderator

o Sandy Baum, professor of economics, Skidmore College

o Frank Campanella, executive vice president, Boston College

o Larry Gladieux, executive director for policy analysis, the College Board

o Joellen Silberman, dean of financial aid and enrollment, Kalamazoo College

o Penny Sommers, college counselor, John C. Fremont High School

o Bill Young, director of enrollment management, Colorado School of Mines

What Are the Cost Drivers? What Can We Do about Them? What Can We Say about

Them?

o Katharine Hanson, president, the Consortium on Financing Higher Education,

moderator

o Michael McPherson, president, Macalester College

o Jay Morley, president, National Association of College and University Business

Officers

o Thomas Rajala, director of admission, Boston University

Helping Families Prepare to Pay for College: New Approaches for the 21st Century

o Edwin Below, director of financial aid, Wesleyan University, and FASSAC chair,

moderator

o Sandy Baum, professor of economics, Skidmore College

o Shirley Ort, associate vice chancellor and director of scholarships and financial aid,

University of North Carolina at Chapel Hill

Small Group Discussions and Reporting

1997 The Role of Ethics in Enrollment Management and Financial Aid

(Safety Harbor, FL) The use of financial aid as a marketing tool in the competition for students,

in an environment driven more and more by market forces, has resulted in confusion, not only

for families and counselors, but for aid and admission officers as well. Are there ethical—or

unethical—ways to deliver financial aid?

Keynote Address: Is There Still a Role for Ethics in Enrollment Management and Financial Aid?

Andrew Delbanco, Julian Clarence Levi Professor of Humanities, Columbia University


Ethics in the Work Place

o Nancy Beane, college counselor, the Westminster Schools

o Rick Shaw, dean of admission and financial aid, Yale University

o Bruce Walker, dean of admissions, University of Texas at Austin

o Sally Waters, director of financial aid, Hampton-Sydney College

ABCs of Financial Aid Leveraging: What Are the Implications for the Financial Aid

Community?

o Youlonda Copeland-Morgan, director of financial aid and associate dean of

admission, Harvey Mudd College

o Jim Day, president, Hardwick-Day

o Bill Elliot, vice president for enrollment, Carnegie Mellon University

o James Scannell, president, Scannell and Kurz

o David Strauss, principal, the Art and Science Group

Small Group Discussions and Reporting

college scholarship service of the college board colloquia...

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