Collaboration vs. Competition: Partnering With Other CLE Professionals

for a Win-Win Solution!

Presented By:

Stephanie Ball Complied Legal Ed LLC

Pismo Beach, CA

Peggy Lukken University of Missouri-Kansas City School of Law

Kansas City, MO

Presented at: ACLEA 53rd Annual Meeting July 29th – August 1st, 2017

Montréal, Québec

Peggy Lukken UniversityofMissouri‐KansasCitySchoolofLaw

KansasCity,MO

Since  2015,  Peggy  Lukken  is  the  Senior  Continuing  Legal  Education  Coordinator  for UMKC  School  of Law's  Continuing  Legal  Education  Department.  She  develops  and  staffs  high  quality  professional development seminars, offered both in person and via webcast, for the Kansas City legal community, as well as other professionals.     

Collaboration vs. Competition: Partnering With Other CLE Professionals For A Win-Win Solution!

Co-opetition A revolutionary mindset that combines

competition and cooperation.

Cast of Characters!

• Stephanie Ball, JD – Complied Legal Ed LLC – Director of CLE – NAM • Rebecca Ditsch – Thomson Reuters – Manager, Product Development • Lazette Jackson – ALM – Director Of Professional Development • Peggy Lukken, M.Ed., M.Sc., University of Missouri-Kansas City, School

of Law – Senior Continuing Legal Education Coordinator

Main Idea of Co-opetition

• Co-opetition combines the advantages of both competition and cooperation into a new dynamic

• Which can be used to generate more profits and to change the nature of the business environment in your own favor

• Partner with our competitors to shape the future of our CLE industry

Collaboration vs. Competition: Partnering With Other CLE Professionals for a Win-Win Solution! Rebecca Ditsch, Product Manager West LegalEdcenter

July 30, 2017

REUTERS / First name Last name

Collaboration vs. Competition: Partnering With Other CLE Professionals for a Win-Win Solution!

Who We Are

Finance & Risk

Tax & Accounting

Legal

Collaboration vs. Competition: Partnering With Other CLE Professionals for a Win-Win Solution!

Who We Are

• West LegalEdcenter: Thomson Reuters’ primary continuing legal education platform. –West LegalEdcenter is an online legal

education platform that offers nationally accredited live and on-demand courses.

–We license and distribute content from many

of the best regarded CLE providers in the U.S. (think “Netflix for attorneys”).

Collaboration vs. Competition: Partnering With Other CLE Professionals for a Win-Win Solution!

What We Offer • Programs from more than 30 providers. • 5,000+ courses in our active catalog. • Something for everyone.

Diversity of Content

• Buy all-you-can-eat subscriptions or individual courses. • Mobile app for on-the-go learning. • Administrative tools and account managers.

Ease of Use

• 70+ live webcasts each month. • 60+ pre-recorded, on-demand programs each month. High Content Volume

• Approved provider status. • Team of experienced accreditation experts.

National Reach and Accreditation

Collaboration vs. Competition: Partnering With Other CLE Professionals for a Win-Win Solution!

Our Challenges

• Largely reliant upon programming plans our content partners.

• Difficult to create specific programs or program series.

Control over course content

• Event planning is its own discipline. • No permanent locations to host events. • Recording fees and A/V problems at

conference centers.

Live, in-person events

10 Collaboration vs. Competition: Partnering With Other CLE Professionals for a Win-Win Solution!

How Co-opetition Works For Us

Strong relationships with other organizations is critical to our mission • Some direct competitors, some not. • Balancing (sometimes competing) interests is key.

• Promotion of the platform vs. promotion of a course. • National accreditation vs. single state. • “Sibling” rivalry.

• Our philosophy: A rising tide lifts all boats.

• Goal is to make WLEc as useful and relevant to our audience as possible. • More sales = more revenue = more royalties for our content providers. • More eyes on the platform increases the profile of all of our content

providers.

Collaboration vs. Competition: Partnering With Other CLE Professionals for a Win-Win Solution!

Benefits of Working with WLEc

Longer course life may please some speakers

Simultaneous recording of live webcasts

Mobile app increases the reach of programs

Visibility in other TR platforms and social media

Recoup recording costs of live events

National distribution and promotion of your programs

12 Collaboration vs. Competition: Partnering With Other CLE Professionals for a Win-Win Solution!

How Our Model Benefits Learners

Our collaborations make it possible for attorneys all over the globe to take the programs that are most relevant to them and their practice.

Because we widely accredit our programs, WLEc is an excellent solution for organizations with attorneys licensed in multiple jurisdictions.

Subscriptions are very appealing to individuals, firms and corporations (one-stop shopping for their employees).

On demand and mobile viewing make it easy for learners to earn credits when and where they want.

Co-opetition Within The Legal Industry

One ALM

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“You don’t have to blow out the other fellow’s light to let your own shine” One ALM is driven by our reinvention from an independent portfolio of brands to an integrated information and intelligence company with scale online offerings serving multiple professional communities

15

Events Industry Overview 15

• Large, fragmented market—over 9,000 events in North America alone • Global revenues of $24.2 billion / U.S. revenues of $11.8 billion • Global forecast growth CAGR 4.5% through 2019 / North America 4.7%

Source data: AMR International Ltd.

$24Bn market, growing at 4.5%

$24Bn

$30Bn 4.5% CAGR

Emerging Economies 7% CAGR

Mature Economies 4% CAGR

79%

16

Clients and Content and Fear! OH MY

Why would I share the spotlight with a competitor?

17

•Clear focus on targeted marketing sectors

•Excellent editorial capabilities

•Good conference program capability

•Market current content to broad audience (webinars, on-demand programs)

• Large proprietary database

Strength

• Lack of resources • Limited list to market to • Inexperienced events team •Unable to reach targeted

audience

Opportunity

• Showcase talent to a broader audience

•Brand opportunities •New leads •Access to new resources

Weakness

Strength +Weakness = Opportunity

+ =

CLE from a new perspective!

Co-opetition

Peggy Lukken Senior Continuing Legal Education Coordinator

University of Missouri-Kansas City (UMKC) School of Law lukkenp@umkc.edu

WHY CO-OPETITION

Community support and involvement Reputation Speakers and Content Exposure Financial Benefit

WHO ARE OUR PARTNERS?

Non-profits For-profits Law firms Government Groups Start ups Community Groups

Other professional groups International speakers

WHAT WE PROVIDE: ADDED VALUE

Reputation

Experience and connections

Sophisticated online registration system

Marketing: skill and reach

Community Group Support

Technology for Webcasting

Administrative Support: planning to post-event

HOW WE GET THERE Know or develop your mission and vision. Internalize the added value you bring to a collaboration/partnership Brainstorm, preferably in a group setting Use your connections and resources as springboards Approach different groups that would fit within your mission/vision.

Explore and Enjoy!

MONEY Define the value and purpose of your role Know the cost of doing business Decide on the best compensation type for your organization • no revenue sharing • per head fee • percentage of revenue: gross or net • flat fee

Co-opetition Brainstorming Activity

• Brainstorm List of Possible Partners/Concepts • Speed process the benefits and challenges of

your top three ideas/partners

Thank You!