colemanwick - market research/analytics
TRANSCRIPT
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MARKET RESEARCHnew product / service developmentnew market developmentcustomer acquisition / retentionchannel / messaging optimizationmarket / industry assessmentbrand awareness / perception
retain, reclaim & reactivate customerssalespromotionpricingsite selection
ANALYTICS
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QUANTITATIVEsurvey design / execution / analysisdata collection samplingstatistical analysis / factor / conjoint
regressionforecastingmodelingstatistical analysisperceptual mapping
ANALYTICS
QUALITATIVEfocus groups / moderationin-depth interviewspanelexecutive interviewsrecruitingsecondary research
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WICKEQOur proprietary process of assigning weights to external and internal factors in order to pinpoint
the optimal research and analytic solution for each project
WE CONSIDER…TimeframePoliticsEconomicsCurrent situationTarget market
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manufacturing
health care
technology
sites/destinations
education
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CASE STUDIES
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THE CORNER BAR
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OBJECTIVESDetermine bar nameIncrease ticket sales to Millennials Inform food/drink choicesDecisions on ambience (style, decor, music)
METHODOLOGYCW conducted market research with four focus groups
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OUTCOME
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"The Corner" Bar
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Brantley, Kluber et al visuals
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30 Craft Beers
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ETHNOGRAPHIC PROJECT
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OBJECTIVESIncrease average fan expenditure per visit through better understanding of fan behavior and decisions
METHODOLOGYCW conducted observational market research with ‘ride-a-longs’ -- collecting data by shadowing and observing four families from leaving their neighborhood to leaving the ballpark
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OUTCOME
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Organization greatly advanced its understanding of fans' commuting & parking habits, food purchase decisions, what captured/kept interest of kids and parents, fans' spending
habits at game
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Gained understanding of which promotions/incentives prompt people to attend given games
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Determined how Indians can best reach target audiences
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OBJECTIVESTo validate need for hose couplings in fracking industry Maintain perception as industry leader
METHODOLOGYIn-depth interviews with shop floor and general managers Quantitative survey
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OUTCOME
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Enhanced ability to target true buyers
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Decision to roll out this new product
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Gained insights into how to out-maneuver competition
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OBJECTIVESDetailed understanding & breakdown of recent ad campaign's effectiveness
METHODOLOGYSurveys on media consumption habits & brand perception prior to & after campaign
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OUTCOME
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Baseline brand perception score
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Understanding of impact campaign had on the Museum's brand
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Highest attendance in over a decade
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SOME OF OUR CLIENTS
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HOW CAN CW WORK WITH YOU?
Partnerships Vendor
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Q & A