Cole Gregg

Cole GreggPortfolio 3/9/17

Portfolio OverviewLucky Scooters: https://www.instagram.com/luckyscooters/https://www.youtube.com/user/luckyscooterpartshttps://www.luckyscooters.com/District Pro Scooters:https://www.instagram.com/therealdistrict/https://www.youtube.com/channel/UCeAYMZZ1CbORKlG-jBvAN_whttp://www.districtscoot.com/Phoenix Pro Scooters:https://www.instagram.com/phoenix_pro_scooters/https://www.youtube.com/user/PhoenixProVideoshttps://www.phoenixproscooters.com/To give you a brief overview of the industry in which I was previously working, please take a look at the following social media accounts and websites. These accounts are the direct result of the marketing and sales programs I implemented for each brand using the latest available technologies. Each brand has a specific voice and targeted consumer within the industry.

International PromotionA large portion of my role was to identify, schedule, coordinate marketing and execute on site for various events across the US and Canada. Working with a B2B client I would handle all aspects of promotion for the event or competition as well as content creation for future use and recaps. Most of the time this meant traveling with 4 10 professional athletes that each had their own deliverables for the events. At the inaugural Calgary Jam I was responsible for the promotion via digital content including web flyers, social media posts and outside contribution such as local media. http://globalnews.ca/news/2192842/calgary-scooter-jam-riding-high/Scooter riding is the fastest-growing extreme sport in the world right now. Its massive in Australia and Europe its just exploded and places like California and now its in Calgary, said Dave Grant from Calgary Scooter Jam.

Event Promotions Photography

Being a photographer in my personal time I am able to capture key images to promote the brands and ad value post trip. These images are used across a variety of platforms most commonly used for social media.

Collateral & CreativeA major focus of my time was spent on industry events and trade shows, involving the coordination of travel, product and vendors for each venue. Additionally I would provide marketing material to the client to share across their own channels as well as our brands channels. Here are some examples of promotional fliers I developed with the assistance of my design teams.

Competition JudgeAs an industry insider and supporter I was invited to international competitions to represent the US as a judge for world championships. This put me in a position that allowed me to showcase un-bias opinions for competing brands riders. You can see me in the middle of this picture. Each event had a private judges booth where 2 others and myself watched and judged each category of riders.

Trade ShowsOne of my favorite things I was able to manage was trade show involvement. As a distributor of multiple brands we attended 3 5 shows a year with a 20x20 booth representing our brands. On hand we would have printed hand-outs of product catalogs, freebie items for current and new customers as well as an awesome snack bar!

Skate Park Halloween Promotional VideoPart of being in the action sport industry is always having new and innovative content, this takes planning and out side the box thinking. Having control of the brand vision I was able to coordinate video shoots to help promote a certain product or even a time of year. Below is a video created to help promote Halloween and get kids out to a local skatepark. VIDEO:

Television Event CoordinationWhen pro scooters were just hitting the market we were doing everything possible to expose them to mass markets. During this time I was able to coordinate one of our team riders to appear on Ellen, this was a huge turning point for the industry as it exposed scooters to millions of new viewers. VIDEO:

Outside Media This same year I was able to put together one of the biggest video projects to date in the scooter industry. Through mutual connections I knew YouTube film maker and star DevinSupertramp. With 4.5 million subscribers his reach is huge. Below is the video result of our efforts.

Creating Social Media Followers This video has now reached over 11.5 millions viewers!

Product LaunchDuring the release of a new product there were many layers to exposing that specific product to the market. One way was through print media via the industrys only magazine. With the recent launch of a new scooter, I added Tyler Bradley to the Phoenix Pro Team with help from our Team Manager. Tyler was featured on the cover of the magazine and had a 6 page spread inside. I was asked to write a few words to add into the article.

Brand Asset CreationAdditionally I was responsible for overseeing the creation and implementation of all branded assets stored within an accessible folder to our B2B clients. The images are used as social media posts, web sliders and print-outs. Images would be uploaded weekly, always having something fresh for our clientele.

Creative Direction

Video VaultAlong with photo assets I managed our vault of videos. When a new product was being designed it was up to me to schedule the launch including video ads and graphics. SAMPLE VIDEOS: