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MISSION:

To refresh the world..

To inspire moments of optimism and happiness..

To create value and make a difference.

MISSION &VISION

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VISIONTo accomplish in order to continue achieving sustainable, quality growth.

People: Be a great place to work where people are inspired to be the best the

Portfolio: Bring to the world a portfolio of quality beverage brands that anticip

peoples desires and needs.

Partners: Nurture a winning network of customers and suppliers, together we

enduring value.

Planet: Be a responsible citizen that makes a difference by helping build and s

communities.

Profit: Maximize long-term return to share owners while being mindful of our

responsibilities.

Productivity: Be a highly effective, lean and fast-moving organization.

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VALUES

Possess a winning culture

Live Our Values

Focus on the Market

Work Smart

Act like Owners

Be the Brand

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The Coca-Cola Company : By theNumbers

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Coca-Cola : Over the Years

Profits dont come right away.

Failures are stepping stones.

Dont resist change.

Its never too early to start branding.

Brand Big.

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Coca-Cola: Acmes

CEO:

Muhtar Kent, CEO and Chairman of the board.

Authorized a share repurchase program of the company.

Boosted the boards and the investors confidence in the company.

RECENT ACTIVITIES:

16thFeb 2012- Robert Bobby Kottick appointed as the director.

25thApril 2012- Two for one stock split for the shareowners.

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SWOT Analysis

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Strengths Largest beverage Most diversifi

Very effective a

Top purchasers of citrus ju

Most valuable brand according to Interbrand

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Weak

es

Criticized for lofty levels of pesticides, exploitive labor

practices and environmental destruction.

Less inventory compared to PepsiCo.

Negative publicity due to water issues. Lack of management enthusiasm for offering foreign products

into US markets.

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Opportunities Difficult for new entrants to enter into soft drink industry.

Can diminish the fear of substitution by diversifying.

Changing consumer lifestyle.

Bottled water consumption is increasing, 11% annually.

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Threats Pepsi is 2ndin revenue.

PepsiCo is highly diversified by providing big range of food pr

Large number of substitutes.

Low growth rate in carbonated drinks.

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13/23Strategies

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Generic Strategies

Low Cost Leadership

Focus

Differentiation

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Directional StrategiesPeople

PortfolioPartners

E

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PortfolioStrategiesProduct Portfolio:

Energy Drinks

Juices

Soft Drinks

Sports Drinks

Tea and Coffee

Water

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Trade Secret

Friday, December 06, 2013 IIPS

The best

kept secret

till date

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5By20

Empower 5 million women entrepreneurs by 2020 in over 200 countr

Women in Value Chain.

Offers women access to

Business skills training courses

Financial services

Connections with peers.

Partners: Bill and Melinda Gates Foundation, TechnoServe and UN EntGender Equality and Empowerment of Women.

C C l ISB R t

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Coca-Cola ISB RetaAcademy

First-of-its-kind initiative.

PARIVARTAN

Educate and train middle-level professionals in retail managein India.

To understand managerial capabilities and requirements at vlevels.

Gold Standard in retail training in India.

Commenced in July 2011 with initial strength of 45.

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Product Line

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ConclusioStrategic Superiority

Most Popular Brand

Secret Recipe

Beverage Major