PARTNER CASE2012

OBJECTIVES

- Optimize brand image- Engage young adults- Custom made CSR campaign- The Coca Cola Plantbottle

CONCEPT

- Added value for the event and the partner brand- Co created event activation and online campaign- Create awareness for Corporate Social Resonsibility- Introduction of the Coca Cola Plantbottle- Create visibility at the events

ONLINE COMMUNICATION

Pre event posts on ID&T websites, event newsletters, Facebook and Twitter prior to the events.

EVENT ACTIVATION

During the events, the visitors were encouraged to recycle via a mobile hand in point with a promoteam and a mobile DJ booth.

EVENT ACTIVATION

- Co created hand in points- Brand visibility- Create awareness

LOGO + DATUM + SLOGAN NL

LOGO + DATUM + SLOGAN UK

LOGO + DATUM NL

LOGO + DATUM UK

LOGO + SLOGAN KLEIN FORMAAT / HOGE VERHOUDING

LOGO + SLOGAN KLEIN FORMAAT / BREDE VERHOUDING

POS COMMUNICATION

During both events, Point Of Sale communication behind all bars created extra visibility for the Keep Happiness Going Recycle campaign.

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10 bekers / flesjes = 1 muntje

Op Mysteryland drink je Coca-Cola uit PlantBottle® flesjes die deels gemaakt

zijn van planten. Van de flesjes wordt vandaag een kunstwerk gemaakt. Hierna

worden ze verwerkt tot nieuwe flesjes.

Bij inlevering van 10 bekers / flesjes of 1 draagtray op de inleverpunten krijg je 1 munt.

Bekers, flesjes en trays kunnenalleen bij de inleverpunten worden ingeruild.

© 2

011

The

Coca

-Col

a Co

mpa

ny. A

ll rig

hts r

eser

ved.

Coc

a-Co

la a

nd th

e de

sign

of th

e Co

ca-C

ola

Cont

our B

ottle

are

regi

ster

ed tr

ade

mar

ks o

f The

Coc

a-Co

la C

ompa

ny.

Bij inlevering van 10 bekers / flesjes of 1 draagtray

op de inleverpunten krijg je 1 munt.

De inleverpunten staan op het floorplan.

Bekers, flesjes en trays kunnen alleen bij de inleverpunten worden ingeruild.

10 bekers / flesjes=

1 muntje

POS COMMUNICATION

During both events all bar tenders were dressed in Coca Cola “Keep Happiness Going Recycle” T-shirts to high light the campaign message.

EVENT ACTIVATION

At both events, an iconic and illuminated piece of art was created out of used Coca Cola Plant Bottles.

RESULTS

Mysteryland: 145.000 handed in plantbottles and drink cups. Recycled percentage: 25%

WTTF: 70.000 handed in plantbottles and drink cups.Recycle percentage: 50%