TURNKEY EVENT TOKEN SERVICES

Greetings, and welcome to the exciting world of coin of the realm!

during our years of service to the event community, we discovered that which you may already know: event managers constantly seek clever ways to decrease costs, increase efficiency and retain the excitement and personal touch that brings visitors back year after year.

accomplishing this goal requires considerable effort; managers are often over-extended and could use fewer headaches. while tokens offer a solution for in-event ticketing and cash management, the up-front capital requirement typically puts hi-tech token programs out of reach for most venues, small to large.

so we went back to the drawing board and created the coin of the realm turnkey event token service. now, without any investment or out of pocket expense, you can enjoy all the cost-reducing, revenue-increasing, accountability-creating and visitor experience-improving benefits of tokens without liability, cost or effort.

in the next few pages, you’ll discover the benefits of switching from cash or coupons to coin of the realm tokens, as well as what we propose: the very best exchange of value on the market today. it is my hope that you take advantage of our offer.

from our family to yours, i’d like to personally thank you for your time and consideration.

rob gray

chairman

Rethinking Cash & Coupons

Introducing Tokens

Coin of the Realm

Our Tokens

A Day at the Fair

Fee Structure

Benefit Summary

About Us

G

§ Can the ‘honor system’ be trusted?

§ The challenge of making change

§ Dealing with fraud and fake coupons

§ More reliable: hand-counting or weighing?

§ Increased cash-handling liability

Rethinking Cash & Coupons

Each year, hundreds of millions of people across the country set out for that unique fair experience. Regardless of what draws the crowds - be it the strange fried food, entertainment, or

something unique each year - your visitors’ desires are the same: people come to your event to have a good time. On the flip side of the coin, tens of thousands of vendors, offering food, handcrafts and nearly everything in between, setup year after year to heighten the event experience and earn a profit, servicing your event and supporting the lives of millions of employees. Your event brings them together and has a profound impact on the host community. The relationship you create betweenvisitor and vendor is a critical component of your event’s success.

The model for earning revenue by way of this partnership often varies by event: some event managers charge vendors a flat fee to exhibit, while others collect a percentage of revenue. Regardless of the format, the name of the game is the same: make it is easy as possible for the vendor and visitor to do business.

Events are faced with a challenge - what’s the best way to control cash and create accountability without also increasing risk, insurance premiums and management overhead?

Cash isn’t KingIn times past, the old-fashioned “honor system” was a reliable method to share the risk and reward vendors undertook by allowing vendors to

report their own revenue while still dealing directly with visitors in cash. While many events still operate on this format (and

swear by its accuracy), most managers eventually concede that “every once in a while, one vendor’s revenue doesn’t grow

proportionately like the rest, and we have to give them a friendly reminder about the inter-workings of the

`honor system’ and “poof!”, the numbers jump up the following year.”

Events are faced with a challenge: what’s

the best way to control cash and increase

accountability without also increasing risk,

insurance premiums and management overhead?

For events that charge a percentage of sales, cash is unaccountable. Managers have virtually no way to know where money is spent, what visitors desire, and have limited ability to collect the correct fee from self-regulating vendors.

Trimming Vendor RevenueIn a cash environment, visitors don’t commit upon arrival to the number of dollars they

plan to exchange with vendors, often leaving a large percentage of possible revenue on the table. Vendors report an average of 22% greater sales at similarly-sized events that don’t use cash. Since cash doesn’t need to be spent to be valuable, a few extra bucks at the end of the day won’t burn a whole in the visitor’s pocket.

Cash costs vendors time and money, too. Many vendors often use low-cost employees that occasionally mistake their own pockets for the cash drawer. Since cash is valuable without monetization, it is easier to steal or misplace cash without consequence.

When it comes to making change, conventional wisdom suggests that the national currency, used and circulated daily, would be the most expeditious medium of exchange. However, while the twenty-dollar US banknote only accounts for 11% of all banknotes, it is circulated twice as often as the smaller denominated one-dollar bill, meaning that vendors are likely to spend time finding and making change for twenty-dollar bills. This can add a serious delay to the transaction, and long lines are toxic to vendor sales.

The Curse of CouponsIn recent years, event managers began implementing coupon programs to address concerns

with cash, only to realize a whole new set of problems.

The first obstacle to appear was the fraud of fake coupons. Since copying a coupon wasn’t so hard to do (or a Secret-Service investigated federal offense), would-be scammers found low-hanging fruit with duplicating event payment coupons. For a visitor to really benefit, thousands of duplicates would need to be produced and spent. For the creative vendor, however, the concept was more lucrative. Many events deal in great coupon volume, counting & redeeming millions of paper coupons from vendors: amid all the processing confusion, it became quite easy for a few thousand counterfeit coupons to be redeemed unnoticed.

As each paper coupon accepted by the vendor was redeemed by management for cash, counting coupons became a major undertaking. Event managers often were required to employ dozens of workers or volunteers to hand-count coupons over the course of weeks or months, creating a considerable delay for vendors to “cash-out”.

As managers turned to technology to make the task faster and less labor-intensive, weighing coupons became a popular alternative to hand-counting. However, it’s often said, `Where there’s a will there’s a way’, and sure enough, vendors countered with new tricks to increase the weight of coupons with grease and hairspray. While most vendors didn’t resort to these tactics, all were faced with the issue of humidity affecting paper coupons. The race to develop new tricks (and counteract with solutions) continues to this day.

Setting aside the issues created by and for vendors with paper tickets, a new responsibility was placed on the event manger’s shoulders: all the cash used to purchase coupons had to be collected by volunteers or event staff and secured until it was redeemed by vendors. This liability is an insurance nightmare for events.

For an event to grow and prosper, the relationship between visitor and vendor must be well-managed and maintained without breaking the bank. Today, hi-tech tokens are emerging as the preferred coin of the realm to eliminate the costs and consequences of cash and coupons.

Introducing Tokens

For the array of problems and hassles caused by cash and coupons, there

fortunately exists a quality and festive solution: tokens.

Tokens are the panacea for event managers, vendors and visitors alike who desire a simple, safe and exciting in-event transaction experience.

If you desire the centralized management and accountability impossible with cash but don’t want the curse of coupons, tokens are for you!

AccountableWhen visitors enter your event, they are

invited to exchange dollars (or debit cards) for tokens. This means you know where the money is and with which vendors it’s being spent. This is a huge advantage for tracking total gross sales for your event, and for collecting the appropriate revenue from percentage-based vendors. Tokens, like coupons, take the guesswork out of accounting and cashing-out vendors.

At the end of your event, you’ll have instant access to know how much money was exchanged

and redeemed, making next event’s projections a cinch!

AutomatedLet’s face it: the more people handling cash,

the greater the risk of theft. When it comes to exchanging with visitors when they arrive at your event and throughout the day, tokens are distributed with hi-speed vending machines that accept both cash and bank cards. Just like the old days at the video arcade, tokens are dispensed quickly and accurately, eliminating the need for staff to oversee transactions. And with the ability to easily accept bank cards, you can now eliminate trips to the ATM machine!

§ Accountable: know where money is spent

§ Automated: exchanging tokens is hands-off

§ Fast: lines move faster§ Honest: hard to counterfeit§ Accurate: hi-speed counting is

99.999% accurate§ Fun: trade tokens in character

FastBoost vendor sales by helping eliminate

long lines. With fixed-value single-unit tokens, transactions take place quickly because there is no need to make change. Lines are shortened, leaving more time for people to participate in activities and patronize other vendors.

HonestTokens are virtually impossible to

counterfeit. The cost to create a small number of fake tokens is so exorbitant that it fends off even the most savvy criminals. And since each token is individually counted (at a very high speed), detecting counterfeits

is a simple task. Say goodbye to duplicate and overweight coupons!

To the benefit of each vendor, employee theft is reduced by virtue of the fact that tokens can only be redeemed for cash by vendors, making it difficult for unauthorized personnel to monetize large volumes of tokens. As a result, vendors see an instant jump in revenue when switching from a cash-based system. And though the honor system may still be effective for your ethical vendors, tokens make it easy for everyone to remit an accurate amount.

AccurateHigh-speed token counters make cashing out

vendors a breeze. Tabulating totals no longer depends on weight, avoiding the problems created by grease, hairspray and humidity. Thousands of tokens are processed per minute with 99.999% accuracy, reducing the time vendors wait to get paid. In fact, a quality counter can process a million tokens in under four hours!

FunTrading custom or themed tokens crafted

from shiny copper makes for a more genuine experience. Quicker and more realistic, tokens increase visitor enjoyment by helping them stay in character longer at themed events. From the time they arrive until they depart,

your authentic event is a classical journey uninterrupted by the hassles of modern day cash. For modern events, build a sense of ownership with visitors through the circulation and collection of tokens bearing your mark!

Everyone BenefitsCertainly, a successfully implemented token

program has something in it for everyone. By providing a common and easy to use medium of exchange, your vendors will delight in the reduction of theft and errors along with the increase in visitor satisfaction. At the end of the day, both you and your vendors will see a jump in revenue thanks to the simplicity and accountability of your new token program.

Coin of the Realm

There's a downside to tokens, too. If you wish to realize tokens’ many benefits, a significant capital investment is required.

Implementing a successful state-of-the-

art token program is expensive. Let Coin of

the Realm, the industry leader in token-

based transaction systems, provide our turn-

key service, eliminating the cost, management

overhead, insurance liability and headache

associated with facilitating transactions

between vendors and visitors.

Our fleet of TSU’s (Token Service Units) is ready

to show up at your event, deploy our team and

equipment, leaving you shortly after the curtain

falls with reports and profits. Coin of the Realm

handles everything, including the custom token

inventory, token sales, cash management, counting,

sorting, wrapping, and settling with vendors.

Token start-up expenses are often more than most event managers are willing to bear, not to mention the storage space required to house the tokens and processing equipment in the off-season.

The cornersTone of The coin of The realm service is our gorgeous sTock of pure copper Tokens. sure...we could have cheapened ouT and selecTed a less expensive meTal - brass, zinc or even aluminum would have been far less cosTly. buT only pure .999 fine invesTmenT-grade copper boldly embodies coin of The realm’s repuTaTion and meeTs The qualiTy, durabiliTy and usabiliTy demands of evenTs we service.

Usability

more imporTanT Than any oTher facTor, coin of The realm Tokens are easy To geT and spend. They vend easily, are lighTweighT enough for people To carry in quanTiTy, and counT quickly. less expensive smaller and lighTer Tokens Tend To jam vending and counTing equipmenT, creaTing problems for visiTors purchasing Tokens or vendors redeeming Them for cash. larger Tokens, however, are Too big To comforTably be carried around The evenT.

in addiTion To being easy To vend and counT, exchanging cusTomized coin of The realm Tokens is fun! in Themed evenTs such as okToberfesTs and renaissance faires, visiTors enjoy Trading “in characTer”. aT oTher Types of evenTs, Tokens cusTomized for The region, evenT Type or even sponsorship creaTes a sense of ownership for boTh The visiTor and Those ThaT help bring The evenT TogeTher. evenTs are welcome To choose from our selecTion of sTock designs or creaTe an original Token.

DUrability

in recenT years, copper’s reddish-brown TinT has shone in The spoTlighT as a highly valuable indusTrial commodiTy. iT is used in Thousands of manufacTuring applicaTions, including plumbing, elecTrical, roofing, and more recenTly, copper is now an imporTanT componenT of our naTional currency. copper was added To coinage To increase hardness and durabiliTy for long-Term circulaTion. coin of The realm Tokens are durable and have an approximaTe circulaTion lifespan of 100 years! This maTTers because coin of The realm Tokens can be redeemed aT evenT upon evenT, year afTer year; iT’s criTical for Them To sTand The TesT of Time.

QUality

from The momenT a visiTor firsT grasps a coin of The realm Token in hand, They know They’re holding someThing valuable. The weighT, qualiTy of crafTsmanship and inTricaTe deTail are clear indicaTions ThaT The visiTor has in Their possession a piece of hisTory. each half ounce .999 fine copper medallion is minTed in sTunning brillianT uncirculaTed qualiTy, feaTuring a nominal face value of one uniT. each Token Trades one for one wiTh The us dollar, creaTing a simple conversion raTe beTween dollars and coin of The realm Tokens.

kids and parenTs alike insTanTly love Them. parTnering wiTh coin of The realm To creaTe a cusTom Token will cerTainly increase an evenT’s respecT and admiraTion from visiTors, vendors and The evenT communiTy.

token specifications

counting machine

dispensing machine

tokens

material .......................................................................................999 fine copperweight ....................................................................... 1/2 ounce (14.17 grams)diameter ...........................................................................................................28 mmwidth...................................................................................................................3.2 mmlifespan .....................................................................................................100+ yearsorigin ..................................................................................................minted in USAmaterial source ..........................................................primarily recycledface value ...............................................................................................one dollar

Our Tokens

Visitors Exchange

Cash & Cards for

Tokens

§ Cash-out vendors in record time

§ Count with 99.999% accuracy

§ Outsource cash management liability

§ Trading is fun with custom tokens

§ Tokens are hard to counterfeit, reducing theft and fraud

§ No need to make change speeds up lines

§ Fast token dispensers eliminate long lines

§ Automated vending equipment requires no staff supervision

§ Accepting bank cards eliminates trips to the ATM

Vendors Redeem Tokens

for Cash

Visitors Trade

Tokensfor Goods

& ServicesA Day at the Fair

Fee Structure

Top 5 Reasons to Use Save Money: Think we missed something in the previous section? We didn’t! The Coin of the Realm service is provided to

fairs and events at NO CHARGE. Coin of the Realm earns a fair profit from visitor “take-away” - unredeemed tokens, typically 1-5% of the total tokens sold in to circulation. Coin of the Realm reduces your staff requirement, insurance liability,

lost revenues and does all of this with NO OUT OF POCKET COST TO YOU.

Increase Revenue: With shorter lines, faster transactions, reduced theft

and no accounting inaccuracies, both vendors and event managers often report a substantial increase in per-visitor revenue.

Create Accountability: Gather first-hand data as

to what visitors want and where they spend money, quickly and accurately. For events that collect a percentage of vendor sales, ensure that you get paid FIRST and the CORRECT AMOUNT.

Eliminate Fraud: By outsourcing in-event transaction services, you no

longer have to worry about the honor system or vendors getting creative with clever tricks. Tokens are counterfeit resistant and counted at hi speeds with near perfect accuracy. Let Coin of the

Realm worry about this and do what you do best: create a fun & friendly environment for you visitors!

Enhance Visitor Experience: Trading custom & themed medallions is fun, convenient and helps build visitor loyalty for years to come. Your tokens will quickly become the talk of the town and be collected and

redeemed year after year.

Benefit Summary

Coin of the Realm is the industRy leadeR in token-based payment systems and community

cuRRencies. foR neaRly a decade, ouR team has woRked with communities acRoss the

countRy to establish local baRteR netwoRks and token fundRaising pRogRams foR

companies, chaRities and otheR gRoups both laRge and small. when it comes to tokens, coin of

the Realm is the Respected expeRt.

ouR manufactuRing paRtneR is the oldest and laRgest pRivate mint in the usa,

pRoducing tens of millions of tokens each yeaR foR faiRs, festivals, caR washes,

aRcades, RestauRants, coin-op laundRomats and even abRaham lincoln’s Re-election

campaign. between coin of the Realm and ouR mint, we have moRe than 160 yeaRs of

expeRience in the token business.

coin of the Realm is bonded, insuRed and Respects the gReat tRust you place

in ouR team. since we geneRate a pRofit only when we peRfoRm, it is in ouR best

inteRest to show up and peRfoRm ouR job supeRfluously. ouR team endeavoRs to

be a long-teRm paRtneR of youR event, gRowing with you oveR the yeaRs. we look

foRwaRd to being of seRvice to you foR geneRations to come!

coin of the Realm

dallas, texas

www.coinoftheRealm.com

855-55-Realm

About Us