coil practice integrated international...
TRANSCRIPT
Prof. Dr. Patricia Núñez University of Monterrey - UDEM
Prof. Dr. Bianka Lichtenberger
Prof. Dr. Jürgen Bleicher
COIL
Practice Integrated
International Management
7th COIL Conference, March 19th – 20th 2015, New York
Baden-Wuerttemberg Cooperative State University - DHBW
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Table of Contents
1. BLIC Network & Program
The BLIC Network
The BLIC Program
2. BLIC Entry-Level “Go Global I”
3. BLIC Advanced Development Stages
4. Summary
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The BLIC Network
Prof. Dr. Canan Madran
Dοkuz Eylul University
Prof. Dr. Patricia Núñez
University of Monterrey
Prof. Dr. Nela Filimon
University of Girona
Prof. Dr. Allen Engle
Eastern Kentucky University
Prof. Dr. Michal Mensik
Moravian University College Olomouc
Prof. Dr. Michael Koniordos
Piraeus Technological University
Stephanie Ashford MSc TESP
Baden-Wuerttemberg
Cooperative State University (DHBW)
Prof: Dr. Myles Wakeham
Cape Peninsula University of Technology
Prof. Dr. Bianka Lichtenberger
Baden-Wuerttemberg
Cooperative State University (DHBW)
Prof. Dr. Jürgen Bleicher
Baden-Wuerttemberg
Cooperative State University (DHBW)
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The BLIC Program
Experience realistic international business
settings in the classroom
Learn how to establish and maintain long
term international business relationships
Encourage students and faculty to expand
their international network and to increase
participation in study abroad
A methodological core concept builds the
basis for all BLIC courses
The set of BLIC courses includes entry
level courses and advanced level courses
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Table of Contents
1. BLIC Network & Program
2. BLIC Entry-Level “Go Global I”
Benefits & objectives
Progress
The idea
Conceptual approach
3. BLIC Advanced Development Stages
4. Summary
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Benefits & Objectives
International Business
Learn business models and concepts in international business
Analyze international value chains in regards to performance,
sustainability and growth
Solve problems / work creatively and apply innovative approaches
Intercultural Management
International communication skills
Intercultural competence
Global network
Technology Rich Learning Environment
Moodle
Web conferences
……
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„Growing Sustaining and Normalizing COIL“ Roadmap / Progress
Ste
ps
2014
First Pilot Courses
approx. 160 Students
2 universities
6 lecturers
Scheduled Courses
approx. 280 Students
5 universities
7 lecturers
Objectives
continuation
of Existing Partnerships
initiation
of Additional Courses
enhanced concept
increased BLIC network
2015
First Pilots &
Founding of BLIC
Enhanced
Learning Experience
Long Term Partnerships
Expansion of BLIC Program
2016
BLIC
Workshop
BLIC
Workshop
BLIC
Workshop
COIL
Conference
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The Idea
BLIC Go Global I Video
www.dhbw.de/blic
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Enriching the Learning Experience at Different Levels
Program Management in Industry
Courses Cohort 1 Cohort ..
Cohorts Course A (UdM) Course A (DHBW) Course… (DEÜ)
Teams
1. Team India
2. Team China
3. Team U.S.A.
4. Team Brazil
5. Team Great Britain
1. Team India
2. Team …
3. Team
4. Team
5. Team
Local Teams
1.Team India (UdM)
2.Team China (UdM)
3.Team U.S.A. (UdM)
4.Team Brazil (UdM)
5.Team GB (UdM)
1.Team India (DHBW)
2.Team China (DHBW)
3.Team U.S.A. (DHBW)
4.Team Brazil (DHBW)
5.Team GB (DHBW)
1.Team India (DEÜ)
2.Team …. (DEÜ)
3.….
4.….
5.….
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Standardized Conceptual Approach
Case: Foreign Trade and Investment Campaign of the Ministry for Economic Affairs
Management Team: manager of an organization responsible for international expansion
Bidding Process
Phase 1
Bidding Process
Phase 2
Bidding Process
Phase 3 Presentation
Business Consultants: specialists service provider problem solver
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Handbook
Questionnaire
Modular and Flexible Assignments Tailored to
Participating Universities
Case: Foreign Trade and Investment Campaign of the Ministry for Economic Affairs
Bidding Process
Phase 1
Bidding Process
Phase 2
Bidding Process
Phase 3 Presentation
Project
Order Country
Profile
Template
Status
Report I
Cash Flow
Statement P & L
Balance
Sheet Status
Report II
Finance
Plan Recommen
dations
Business Consultants: specialists service provider problem solver
Management Team: manager of an organization responsible for international expansion
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Key Position
JobVacancy
Lessons
Learned
Handbook
Questionnaire
Marketing
Plan
Case: Foreign Trade and Investment Campaign of the Ministry for Economic Affairs
Bidding Process
Phase 1
Bidding Process
Phase 2
Bidding Process
Phase 3 Presentation
Project
Orga Basic Idea
for
Expansion Company
Profile
Project
Order Country
Profile
PESTLE
Status
Report I
Response
Finance
>Plan Status
Report II
Bidding
Docu Presentation
Template
Status
Report I
Cash Flow
Statement P & L
Balance
Sheet Status
Report II
Finance
Plan Recommen
dations
Clear Roles, Responsibilities & Tasks
as Critical Success Factors
Business Consultants: specialists service provider problem solver
Management Team: manager of an organization responsible for international expansion
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Overview Assignments Conceptual Approach
Assignments Management Team
No Assignment Milestone
1 Company Profile (including basic idea for expansion
& project organization)
10% 1
2 Status Report I 5%
2 3 PESTLE 10%
4 Marketing Plan 15%
5 Status Report II 5%
3 6 Response Finance Plan 5%
7 Key Position / Job Vacancy 10%
8 Finance Plan 5%
4 Bidding Documentation (65%)
9 Presentation 25%
10 Lessons Learnt 10%
No Assignment Milestone
1 Country Profile 1
2 Project Order
3 Status Report I
2 4 Templates Finance Plan
5 Questionnaire Finance Plan
6 Handbook Finance Plan
7 Status Report II
3 8 Balance Sheet
9 Profit & Loss
10 Cash Flow Statement
11 Recommendations 4
Assignments Consulting Team
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Example of an Assignments and Assessment Criteria Conceptual Approach
Marketing Plan 15%
Word document (5 - 10 pages, excl. table of contents, appendix & references) providing background & complementary
information to your presentation. The documentation should enable jury members to learn how convincing your “Marketing
Plan” is in terms of boosting exports of products and services & enhancing international awareness and recognition.
Assessment Criteria Max.
points
Points
awarded
Introduction of Topic
Clear outline of the aim and scope/focus 1
Use of Literature
Use of adequate and timely academic literature
Clear definitions of terms and explanations of concepts/models 2
Conceptual Framework, Practical Relevance, and Substantive Value
Marketing Plan 3
Analysis, Reflection, Originality of Ideas, and Discussion
Critical reflection of theory (e.g. strengths/weaknesses of the theory) and how it relates to the topic
Discussion of implications 2
Formal Aspects
Logical and coherent structure
Clear layout and presentation (neat and legible)
Correct use of grammar, spelling, punctuation and syntax, using a style that is readable & intelligible.
Accurate and appropriate use of academic register and subject-related terminology
2
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Questionnaire
LCA *1)
Bidding Process
Phase 1
Bidding Process
Phase 2
Bidding Process
Phase 3 Presentation
Business Consultants: Specialists Service Provider Problem Solver
Project
Order
Country
Profile
Concept
LCA *1)
Status
Report I
LCA *1)
Draft
Status
Report II
LCA *1)
Recommen
dations
Flexibility Facilitates Partnerships Based on Strengths Conceptual Approach
*1) LCA = Life Cycle Assessment
Response
LCA*1)
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Example Collaboration Schedule 2015
Eastern Kentucky University (US) - DHBW VS (Germany)
Estern Kentucky University DHBW Villingen-Schwenningen
Pre
Milestone Submissions Project Order March 28th Country Profile April 7
Milestone
Meeting I
Submissions Company Profile April 10th Company Profile HR April 10th
Videoconf. April 7 / 10:30 – 11:30 am April 7 / 3:30 – 4:30 pm
Milestone
Meeting II
Submissions 4 Key Job Profiles April 24th HR SWOT
Details Job Profiles
April 17
April 27
Videoconf. April 28/ 10.30 – 11.30 am April 28 / 3:30 – 4.30 pm
Post
Milestone
Final Team
Report and
Presentation
Final Team Report and Presentation
Legend: V1 = Version 1
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The Learner-centric Approach is Supported by a
Technology-rich Learning Environment
Learning Delivery
Channels
Program Management in Industry
Cohort Course Team Local Team
Moodle
Course material
Discussion forum
Wiki
Assignments
Docu database
Web conferences
…
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Two Examples from 2014 Courses
From: Aksu , E., Baston, M. , Goerke, J., & Ketterer, V. (2014). Impressions and Recommendations from a Student’s Perspective [PowerPoint slides].
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Impressions and Recommendations
from a Student’s Perspective
BLIC Workshop 2014: Feedback Students
From: Aksu , E., Baston, M. , Goerke, J., & Ketterer, V. (2014).
Impressions and Recommendations from a Student’s Perspective
[PowerPoint slides].
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Table of Content
1. BLIC Network & Program
2. BLIC Entry-Level “Go Global I”
3. BLIC Advanced Development Stages
Development Stages
Increased Number of Involved Parties
A more intensive and complete set of learning delivery channels in
combination with ………………
• …………an increased Face to Face Time
4. Summary
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Expand 2015
Universities No of Students
DHBW Industry ~ 105
DHBW Internat. Semester ~20
Eastern Kentucky Univ. ~ 90
University of Monterrey ~ 20
Doluz Eylül University ~ 25
Moravian University ~ 20
Total ~ 280
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Development Stages
BLIC Video II
www.dhbw.de/blic
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Increased Number of Involved Parties
=
Increase of
diversity in roles
and participants
vs
stronger impact of
intercultural
aspects in
communication and
collaboration
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A more intensive and complete set of learning delivery
channels in combination with ………………
Knowledge Skill Behavior
COMPUTER-BASED TRAINING
COMPUTER-BASED SIMULATIONS
TOOLBOX
LEARNING BITES / LITERATURE
FAQ`S
INFORMAL FORUM
SELF-STUDY MATERIALS
CLASSROOM TRAINING
Knowledge transfer including updating knowledge upon major changes and eQuizzes for (self-) monitoring and evaluation.
Lectures Process related basic
knowledge transfer.
Fundamental improvement of system knowledge incl. assessments for (self-) monitoring
and evaluation).
To transfer basic facts and knowledge. They are edited for an easy and independent usage.
General reference to learning bites in order to keep information retrievable and usable in practice-integrated study periods.
Knowledge exchange between learners in order to gain additional insights and value through peers.
To keep individual knowledge up-to-date with basic and current research, methods and tools.
Listed questions and answers, which are commonly asked according a certain topic.
EXPERT NETWORK
COACHED PROJECTS
WIKI / COLLABORATION
EXPERT`S DIRECTORY
link real life project tasks and circumstances with a continuous support from experts in the companies
Fundamental answers on individual questions answered by dual partners
Website allowing users to add and update content on the site, thus creating a knowledge base.
Alphabetical or classified listing of names and other relevant data.
Behavior Skill Knowledge
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…………an increased Face to Face Time
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Table of Content
1. BLIC Network & Program
2. BLIC Entry-Level “Go Global I”
3. BLIC Advanced Development Stages
4. Summary
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Summary BLIC Entry-Level “Go Global I”
Clear objectives (develop competencies in international
business and intercultural management supported by a
technology rich learning environment) provide direction
2014: First pilots & founding of BLIC
2015: Enhanced learning experience with about 280 students
2016: Strive for long term partnerships & expand BLIC program
A short film provides an overview of the concept and
helps to motivate students and lecturers
Working on different levels enriches the learning experience
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Summary BLIC Entry-Level “Go Global I”
Standardized conceptual approach with clear roles roles,
responsibilities & tasks as critical success factor
Modular and flexible assignments tailored to participating
universities
The learner-centric approach is supported by
a technology-rich learning environment
The increased number of cultural diverse backgrounds,
participants and roles requires an even more complete set
of learning delivery channels including face-to-face time
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Questions for discussion
What is an appropriate degree of standardization
respectively degree of flexibility to facilitate collaboration?
Student feedback highlighted the critical role of quality and willingness of peer
collaboration. How to minimize the risk for quality in this issue?