Some key Achievements of 2013 - 14

Our Campaign for Vijay Sales was selected as one of the Top 40 Digital Campaigns of India 2013 by afaqs!Campus, which is now published into a book.

CogMat became India’s First Digital Agency to have its original Digital Video Commercials replicated and published into TVC’s by Quick Heal Technologies

Our Co-founder, Mitchelle Carvalho, was presented with the title of ‘Top 25 Social Media Professionals of India’ by Youth Marketing Forum – CMO Asia for 2014

Our Clients….

About Us

• CogMat, formed in 2010, is an independent digital media outfit with operations in Mumbai and Hong Kong with over 30 clients and a 50 member strong workforce

• We’re strong believers in “Cogito Ergo Sum” (I think therefore I am), this is easily identifiable in our eclectic team strength of stock brokers, teachers, editors, technology enthusiasts, retail experts and social activists.

• We’re strong advocates of focusing on creating relevant and contextual “brand stories” for consumers to closely identify with, that helps in cutting through the clutter.

• We’re consciously paving the way for an “integrated” communication approach and deem it necessary to work towards marrying offline communication with a brand’s online activities.

Our Services

Social Media Marketing

Online Reputation

Management

Search engine Optimization

Website and Application

Development

Search Engine Marketing and

Key-word based targeting

Hospitality brands working with CogMat

Social Media

Marketing

Online Reputation Manageme

nt

Web / Application Developme

nt

Strengths: Building relevant conversations Engaging real time with guests

Retail brands working with CogMat

Online Reputation

Management

Keyword Based

Optimization /

Marketing

E-Commerce Developme

nt Promotion

Understanding different TG’s Strong Connect in Integrated BrandingStrengths:

Social Media

Marketing

Hong Kong

Electronic / Technology brands working with CogMat

Online Reputation

Management

Integrated Digital

Campaigns / Activations

Setting the Digital Communication Real time tactical Problem Solving AbilityStrengths:

Social Media

Marketing

Takeaway: Successfully executed 3 Digital Campaigns in 2013 and created a total Impression of more than 50 mn for the above 3 Brands

Financial brands working with CogMat

Takeaway: Successfully managing and maintaining the Social Media and ORM Mandate for Financial Brands

Ability to Adapt Diverse set of ClientStrengths: Subject Matter Expert

Social Media

Marketing

Online Reputation Manageme

nt

Web / Application Developme

nt

1. Vijay Sales 2. ASUS3. Quick Heal4. KLM Airlines

Some of our noted Digital Campaign and Activations –Case Studies

Vijay Sales – 1,00,000 Thank You’s – Live StreamedOnline – Offline Integration

Vijay Sales is an Indian electronics retail store chain based out of Mumbai. It is headquartered in Kandivali,Mumbai. Vijay Sales was started as a small TV showroom at Mahim by Nanu Gupta in 1967

Industry – Electronic Retail

Brief: To Celebrate the achievement of reaching 100,000 Fans on Facebook

Solution: We got the Employees of the Brand to virtually Thank each and every Fan! More than 100,000 Thank you’s in the span of 9 hours!Broadcasted live over Youtube and the Brand’s Facebook Page

UGC – A Fan Made Video specially for the Vijay Sales team!

https://www.youtube.com/watch?v=kkd6qWF1L5s

Covered as one of the top 40 Digital Campaigns for the year 2013 by Afaqs!

Achievements

6,57,000 Impressions on Twitter

7,500 Fans Added on a Single Day Organically!

@Vijaysales was trending in Mumbai

for 6 Hours!

@Vijaysales was trending in Mumbai

for 6 Hours!

675 tweets generated in under 6

hours on Twitter

Featured on AfaqsDigital@work as one

of the top 40 Case Studies in 2013

ASUS – Chennai Express Association – Transformer LaunchProduct Launch Activation Campaign

Asus is the world's fifth-largest PC vendor by 2012 unit sales

Industry – Electronics

Brief: To promote its products, esp. the top-of-the-line product, the Asus Transformer Book, Asus partnered with bollywood movie ‘Chennai Express’. Though the aim was to promote the product, Asus wanted to maintain the link between the brand and Chennai Express

Solution: CogMat conceptualized hashtag contests on Twitter. Ideated purely to improve brand recall, awareness and engagement and maintain the link between the brand and Chennai Express

5 Hashtags that Built the Brand on Social (Facebook and Twitter)

Hashtag #1 - #ASUSreadysteadyPo

We asked ‘How do ASUS and Chennai Express make an unbeatable pair’

Hashtag #2 - #ASUSChennaiTwist

We asked ‘Tweeps were asked to tell us how they would use our products with a ‘Chennai Twist’

1204 Tweets 8.9 lakh Impressions

Trending for 2.5 hours (Handle & Hashtag)

705 Tweets 6.1 lakh Impressions

Hashtag #3 - #ASUSPoPlaces

Asus plotted out a fictional track for the Chennai Express throughout IndiaTweeps had to give us what they would do in each of the stops between Mumbai and Chennai along with their ASUS Transformer Book

Hashtag #4 - #AsusOppaChennaiStyle

Tweeps were asked to give their favorite Bollywood Dialogues a Chennai Style Twist! The Best Tweet won a T-shirt with the tweet printed on it & a gift hamper

480 Tweets 2.93 lakh Impressions

535 Tweets 2.86 lakh Impressions

Hashtag #5 - #ASUSPoChennai

Asus will ask the questions based on places on the route. The fastest correct answers per question win a gift hamper

620 Tweets 4.31 lakh Impressions

Achievements

2,500,000 +Impressions on

Twitter in 5 weeks

3545 Tweets during the whole

Campaign

@AsusIndiatrended in Mumbai

for a day

Quick Heal - 101usesOfGadgets CampaignIntegrated Digital Marketing Campaign

Quick Heal is one of the leading Anti-virus Brands in the World and in India. Turnover for more than 250 crores.

Industry – IT Security and Anti-Virus Space

Brief: To create mass awareness about Quick Heal’s Mobile Security Products for Smart Phone users, tablets and phablets, educating them on the importance of using an anti-virus and security software.

Solution: The Approach was different, we wanted to imbibe "humour" into our exercise and that's how 101 Uses of Gadgets without Quick Heal was born.

We were responsible for conceptualizing and executing the brand's first social media campaign titled "101 Uses of Gadgets without Quick Heal" that had us create five 30 second "Digital Video Commercials" launching the campaign followed with a microsite and separate social media properties for month long activations

DVC’s Launched and Promoted to drive the message

https://www.youtube.com/watch?v=VpiZ890QGx8

https://www.youtube.com/watch?v=mDp-n8qtufQhttps://www.youtube.com/watch?v=9g4V-EmgzFA

https://www.youtube.com/watch?v=K4PQE1lccvA

https://www.youtube.com/watch?v=VpiZ890QGx8

The Micro-site aggregated all Content and acted as the Information point for the 5 Contests executed on Twitter and Facebook

Interactive Youtube Tab

Interactive Social Feed

Interactive Icons for Navigation

Populated the Memes that were Circulated across the Web

Seeded, invited and moderated User Generated Memes

More than 89 mnImpressions on the

Twitter Contests executed

2 Hashtags trended Globally

#beforetheinternet#Adaywithoutinternet

More than 1 lakhVisits to the Microsite

Creation of a 1283 @101usesofgadgets

Strong Community on Twitter in 5 weeks

Creation of a 81,000+ Strong Fan Base for the

Campaign

Featured in more than 15 Publications

including TOI and Campaign Asia

Increase in Positive Interaction and

Engagement by 213.4%

For the first time Digital Videos were converted and published as TVC’s

The Campaign totally received more than 128

mn impressions in 5 weeks

Achievements

KLM Airlines – Holi CampaignSocial Media Activation on Facebook and Twitter

KLM Airlines, now part of Air France is one of the leading European Airlines. Both the Airlines now fly from more than 20 locations from India

Industry – Aviation

Brief: To create a Holi Activation for the Brand to help its positioning as the preferred Airline for Indians to European & certain North American Destinations

Solution:

Color

TravelIndia Cultures

KLM

Campaign Name: #Colortheworld

Activation on Facebook and Twitter

Signature Creatives were created to celebrate the festival. The brand’s initial reluctance to deploy themed hygeine creativeswas overcome by meeting their exacting quality standards

The Campaign

Twitter Activity: A Real Time Image Quiz on Twitter where we picked cities and places around the world and connected them to colors that were significant in their Culture

The Campaign Contd

• On Facebook – Users were asked to Upload a Picture of their Holi Celebrations and asked to Connect it with a Travel Destination that is as colourful as the Image uploaded

Creative Posts on Twitter and Facebook

Achievements

1,257,000+ Impressions on

Twitter

165 Followers added Organically in One

day

#ColourtheWorldtrended for an entire

day in India

Reached more than 3 lakh users on

Facebook and Twitter

More than 3,000+ entries and

Endorsements on Twitter and Facebook

Thank You!