Presentation on case study on coffee parlours in India

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About coffee in India

• India ranks 5th among the top 10 countries of the world accounting for 3% of the total world coffee production and exporting 80% of the total produce.

• People in south india prefer coffee more then the rest of india.

• People are spending more time out side there home especially in coffee bars.

• In 2002 there were less than 2oo cafes in india with sales of 10million $.by 2005 the no of cafes was expected to grow to over 800with sales of $47 million.

Barista• It was introduced in the year 2000• Barista were looking for a place to hang around

comfortably.• Their ambience is created in such a way that

people can simply chill out.• it offered a typical Italian environment .• It strategy was to open espresso bars,it targeted

institutional areas and segment.• It was planning to enter international market

Café Coffee Day

• It was introduced in the year 1996• It has bright décor and I catching crockery items.• It is the coolest hang out for college croud.• I focused on southern market.• Later on it opened 15 cafes in delhi, and 5 in

mumbai. • It planed to increase no of out lets by 2004.• It was planning to install 10000 vending machine

by 2007.

Qwiky’s

• It was introduced in the year 1999• It targeted young heart.• It concentrated on fun & relaxation.• It followed a policy of differential pricing list

on the real estate prices.• It was located in strategic points frequently

visited by youth.• It was planning to open 10 stores in

srilanka.

Starbucks

• it is a global giant in liquid coffee retailing.

• Starbucks has conducted surveys and feasibility studies so as to ascertain its success.

• It planned a carpet bombing strategy.

• If starbucks enters enters india competition is likely to increase.

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