codifying disruption - matthew griffin, 311 institute
TRANSCRIPT
Codifying DisruptionMatthew GriffinFounder and CEO, 311 Institute
1
ABOUTTHE AUTHOR
“Codifying Disruption”
Described as “The Adviser behind the Advisers.”
Recognised in 2014 and 2015 as one of Europe’s foremost Futurists and industry disruption authorities Matthew is an award winning international speaker, founder and journalist who helps entrepreneurs, governments, investors, multi nationals and regulators predict, shape and lead new disruptive cultural, industry and societal trends.
Speaking alongside notaries including Steve Wozinak and MIT’s Andrew Lippscombe he advises organisations including Bain & Co, Goldman Sachs, Mckenzie & Co, Morgan Stanley, UBS and the UK’s HM Treasury and writes for numerous publications including Fortune, IDG and Innovation Enterprise.
2
Disruption is no longer a black art. It is a learnable skill.
There is no silver bullet that will help your organisation disrupt but with the right insights, ideas and execution even the most staid organisation can programmatically disrupt their competitors and market places.
This high level presentation, which is backed up by a more detailed document available on request will show you the ideation avenues you should explore and the execution areas you should focus on.
INTRODUCTION
3
WHAT IS . . . ?
DISRUPTION /dɪsˈrʌpʃn/ noun
“An event that causes an unplanned, negative deviation from the expected delivery according to an organisations
objectives.”
4
NEW INDUSTRIESIn the next decade new technology enabled trends, from the Internet of Everything to Telehealth will create over $16 Trillion of new value.
Every trend will gift disruptors new opportunities to create and lead new industries.
© 2016, Matthew Griffin
5
4 PATHS TO GROWTH
Build . Acquire . Leverage . Luck .
6
THE OLD NORMAL
Disruption and Change
7
THE NEW NORMAL
Disruption and Change
8
THE NEW NORMAL
Faster and more Veracious
9
THE NEW NORMAL
Everything can be Disrupted
10
PREDICT & HARNESS IT
“ When, Where and How? ”
11
Disruptors do
80%of this well…
12
They identify new market
opportunitiesalong six axes
LeverageTime
Expandthe
Scope
ChangeEmotions
SwitchIndustries
ChangeBuyers
TradeStrategicGroups
13
Then build a
x10Advantage
Product
Momentum
Price
Company
Experience
Ecosystems
14
Company Culture Focus Vision
15
Ecosystems Communities Networks Partnerships
16
Experience Connected Frictionless Personal
17
Momentum Cultural Network Effect Timing
18
Price Accessibility Cost Strategy
19
Product Appeal Design Platformed
20
Thank you and if you are still seeking answers DM
me @mgriffin_uk
21