PowerPoint Presentation

Codes and Conventions of Double Page Spread

Lots of text fulfils the cognitive needs of the audience( Uses and Gratifications)Pun/ play on words with When Mars Attacks headline with name of the artist to draw in the attention of the reader and Mise-en-scene of the image(clothing, backdrop) reflect the colour scheme Colour scheme- black and blue, predominantly masculine colours to reflect a mainly male audience Typical 3 columned article layout used by most music magazines for easy readingThe V at the top of each page marks the article out as being from Vibe

VibeThe V at the top of each page marks the article out as being from VibeTends to include a pun/ play on words with When Mars Attacks headline with name of the artist to draw in the attention of the reader and put a humourous twist on the articleMise-en-scene of the image(clothing, backdrop) tend to reflect the colour scheme of each articleLots of text fulfils the cognitive needs of the audience( Uses and Gratifications)

Direct mode of address- creates personal relationship with the reader(Uses and Gratifications)Text fulfils the cognitive needs(Uses and Gratifications)Colour scheme- red, orange, white, blue and green, colours of the rainbow reflect the male and female target audience and readershipPun/play on words of the Summer Time and name of the artist, draws in attention of reader and suggests informalityWhite background means bright colours and text stand out moreHalf of artist in high key lighting, half of the artist in low key lighting (Binary Oppositions, Levi Strauss)

BillboardUse of primary colours /colours of the rainbow which reflect a male and female target audienceThe colour scheme also reflects the mise-en-scene in the image, especially the clothing/makeup of the artist.Image of the artist is either takes up a whole page or part of the next page, with a small amount of text showing a focus on the artist and less on the content of the article, although it still partly fulfils the cognitive needs of the reader(Uses and Gratifications theory)

Direct Mode of Address- forms a personal relationship with the reader (Uses and Gratifications)Lots of text- fulfils cognitive needs of the reader (Uses and Gratifications theory)Pull out quotation creates engimas (hermeneutic codes, Barthes)Long shot of the artists suggests that as well as being focused around music, there is also a focus on fashion in the hip-hop genre

Sexual, suggestive pose is an example of the Male Gaze theory by Laura Mulvey. It shows the artist as a sexual objectHeadline links to the pull-out quotation and the image

The SourceUse of pull-out quotations to create enigmas(Hermeneutic Codes, Barthes)Headline links with the image of the artistEach article features a drop cap, which is a technique used by old-fashioned newspapers so The Source could be trying to appeal to an older audience.Use of slang/inappropriate language reflects a younger target audienceArticles either sexualise women or show men as powerful, which is an example of the Male Gaze Theory by Laura Mulvey.