CODES AND CONVENTIONS

• Brand establishment is common in most regional magazines that I have looked at. By stamping the magazines title on the contents as well as the front page, the reader has the title embedded in their minds for future reference.

• The web address can be found in a smaller font just below the branding title. This acts as portal to the reader as they can, if they wish to, further their knowledge of the magazine and what it has to offer by visiting the brands website.• This magazine has a small section dedicated to the departments advertised on the front cover. In essence this fulfils the magazines promise to offer information on the said events, articles and locations. This all helps to build a strong relationship between writer and reader encouraging a positive attitude toward the magazine.

• The heading of each numbered points is given a bright colouration to help it stand out and grab the readers attention.

• Cornwall life magazine really boasts its use of regional imagery. The use of multiple pictures that take up over two thirds of the page is in my opinion extremely affective in making the page seem attractive and manageable to the prospective target market.

• Kilbourne’s representation theory can be employed to describe some of the imagery used. One picture in particular features a fashion model with blemish free clear skin, good hair etc. Not truly representative but more visually satisfying to the reader.

• The listing is formatted nicely and is ordered in clear columns making it easy for the reader to locate individual pages that most appeal to them. In addition to this, it used bright coloured titles to help break apart the dense block of text and maintain the reader’s attention

• Only a third of the page is dedicated to the content listing. The font used on the front cover is continued throughout the issue.

CORNWALL LIFE – July 2014 Summer Edition

TITLE, DATE & WEBSITE

LISTING OF CONTENTS FROM PAGE TO PAGE

FROM THE COVER

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DRAWING INSPIRATION AND EMPLOYING CODES & CONVENTIONS

1. In my design I intend to replicate the excessive use of imagery as it has been proven to draw in the attention of potential buyers.

2. Keeping text to a minimum is important in maintaining the readers attention. If they seek extra information, they can find this by going to the numbered pages instead of having an overloaded and messy contents.

3. The brand should be re-established and the colour scheme should carry through to this page form the cover.