CODES AND CONVENTIONS FOR

HYPERLINKED WEBSITES

Masthead – bold font and stands out against the background. ‘best’ could refer to the quality of the magazine establishing its style.

Easy navigation of features, allows access of information easier for audiences. Perhaps referencing the layout and approach of the magazine.

Main stories are placed in a ordered structure, audiences can feel a personal connection with the stories that effect them.

Bright colourful images that attract the readers attention – local business are featured which reinforces personal relationships with local audiences.

Social media links – appealing to younger audiences, provides alternative platforms for enticing audiences to consume entire products.

Title of stories – introduces the reader to each article – sense of professionalism.

Read more button – allows readers to fulfil cognitive needs and narrative tension is created here.

Masthead – bold font and stands out against the background. ‘best’ could refer to the quality of the magazine establishing its style. The repetition of the magazines name creates brand awareness for readers – creates personal identities for target audiences.

Easy navigation of features, allows access of information easier for audiences. Perhaps referencing the layout and approach of the magazine.

Main stories are placed in a ordered structure, audiences can feel a personal connection with the stories that effect them.

Number of issues – establishes the magazine as professional – positions the audiences positively due to reliability.

‘Recent’ suggests that the website is up-to-date and that audiences can consume relevant information.

Bright colourful images that attract the readers attention – local business are featured which reinforces personal relationships with local audiences.

Masthead – bold font and stands out against the background. ‘best’ could refer to the quality of the magazine establishing its style. The repetition of the magazines name creates brand awareness for readers – creates personal identities for target audiences.

Social media links – appealing to younger audiences, provides alternative platforms for enticing audiences to consume entire products.

Easy navigation of features, allows access of information easier for audiences. Perhaps referencing the layout and approach of the magazine.

‘Top News of the Week’ suggests that the website is up-to-date and that audiences can consume relevant information. The red box – draws the audiences attentions and the central positioning of it, increases the focus on this section.

Advertising of local companies – establishes the style and professionalism of the magazine/website, encourages audiences to re-visit the website as they feel that it directly benefits audiences.

Masthead – bold font and stands out against the background. ‘best’ could refer to the quality of the magazine establishing its style. The repetition of the magazines name creates brand awareness for readers – creates personal identities for target audiences.

Easy navigation of features, allows access of information easier for audiences. Perhaps referencing the layout and approach of the magazine.

Social media links – appealing to younger audiences, provides alternative platforms for enticing audiences to consume entire products.

Title of stories – introduces the reader to each article – sense of professionalism.Main stories are placed in a ordered structure, audiences can feel a personal connection with the stories that effect them.

Structure – simplistic layout, allows for easier navigate for less technical-savvy audiences, looks very professional. Colour scheme is fairly plain – reinforces the target audiences preferences even more.

Social media links – appealing to younger audiences, provides alternative platforms for enticing audiences to consume entire products.

Masthead – bold font and stands out against the background. ‘best’ could refer to the quality of the magazine establishing its style. The repetition of the magazines name creates brand awareness for readers – creates personal identities for target audiences. Offers – attracts audiences further, as they feel the advert directly benefits them.

Easy navigation of features, allows access of information easier for audiences. Perhaps referencing the layout and approach of the magazine.

Read now button – allows readers to fulfil cognitive needs and narrative tension is created here. Different colours attracts the attention of the audiences.

Advertising of local companies – establishes the style and professionalism of the magazine/website, encourages audiences to re-visit the website as they feel that it directly benefits audiences.

Codes and Conventions The masthead usually is the websites name, this induces the readers to the magazine. Features are across a bar, and the main section of the websites consist of the main

articles. Pop up adverts usually with offers and discounts appear around the page, this is used

to attract a range of audiences to other platforms involving local companies and businesses. It also entices audiences as they feel like they are receiving a unique deal.

Social media links are another platform of access, increasing availability to a wider target audience.

Fonts – usually san serif font allowing the features and information to be easily read and this appeals to a younger target audience.

Any images used are bright and eye-catching to attract the audiences eye and gives a positive atmosphere to the website.

The structure of the website is organised and easy to navigate, this appeals to older audiences they are not necessarily internet savvy.