CODES AND CONVENTIONS

ANCILLARY TASK #2 – NEWSPAPER ADVERTISEMENTSHARMONY WILLSHER, TOBY ALLEN & EMMA NYAWARIMATA

1. Sponsor/advertisement for something else unrelated – usually small, but not small enough to not notice it. Unforgettable, as it’s logo is easy to remember but doesn’t take up a large proportion of the page.2. Channel number, big and easy to read – it’s not easy to forget as it’s a single number, and not lots of writing used to advertise the channel.3. Black on white information boxes, what the image is of and when the documentary can be watched. Short and blunt – doesn’t give too much of the information away as they want to encourage the audience to find out for themselves..4. Uncommon labelling of the individuals – white font, contrasts to darker background. 5. Another small advertisement – shows us that this programme is run

alongside of the Paralympics; the two both sponsor each other. The little advert at the side implies that it’s spinoff that documents the lives of Paralympians.

1. The big, white channel number is present again, picturedon the centre of the right hand side. It’s bold look makes ithard to forget what channel the documentary is on, and the white contrasts the darker background – making it easier to read and more prominent in the advert.

2. Questionable photo – makes the audience want to know what’s happening to the child, reels the audience in and wanting to know more.

4. Black on white information boxes, what the image is of and when the documentary can be watched. Short and blunt – doesn’t give too much of the information away as they want to encourage the audience to find out for themselves.

3. Website address – this is given for individuals to find out extra information about the programme and what it’s about,and maybe other promotions for other programmes that theindividual might like.

1. Main image – this is the biggest image on the page, meaning it’s the centre point; the most important and maybe the most anticipated of all the shows advertised. It’s set to capture the reader’s attention, and though it doesn’t seem as eye catching as the other two examples I have given, it still makes the audience want to know more – asking questions such as; why do they have guns? Who is the man with his back to us?

2. Title – big, bold white lettering. This type of font is a common convention in advertising. It’s easy to read and is eye catching. The white is usually used to contrast against the image. In this case, there’s red boxes behind each block of text. The ‘tonight’s top 5’ is typed in white to be bold and readable like the others, but the purpose of the red box is so that you can read the white properly, as the image behind it is very light, and if the red box wasn’t there, it’d be very difficult to read.3. Channel number is evident; big and bold. Two colours fit into the layout of the advertisement. They both contrast one another, which makes it easy to read and not forget.

When I looked online, there was a lack of newspaper advertisements that specifically advertised documentaries, and when they did, they were near enough exactly the same as the previous two examples. Instead, I analysed several other advertisements that I found – the following few are ones that advertise food products and other shows, as I hoped that these would give us extra ideas that we may be inclined to use.

Basic pictures, simple layouts. The basic images draw attention, but also don’tconfuse products – people know exactly what the companies are trying to selljust from the advert.

Logos are usually one of the smallest parts of the advertisement; usually placed at the top or bottom right hand corner. Small, but not small enough tohave trouble reading, orto go unnoticed.

Usually one colour for the background – basic. Not too busy when itcomes to layout, as they don’t want to draw the attention away fromthe main point of the advert.

Limited amounts of text;only uses bright and boldfonts that are easy to readand eye catching – yet, doesn’t include too muchas the company doesn’t want to draw the attentionaway from the product onsale.