arpeet Grover and Vibhore Goyal didn’t exactly start on the best terms when they

met as roommates at IIT Mumbai. “He got the better bed so things were a little

frosty,” says Grover, who graduated in 2005. Matters improved, though, and the duo

have gone on to start a venture that has become India’s largest student engagement and

campus hiring platform. A casual conversation with a placement officer made Grover realise

that there was no formal platform for campus recruitment and with over 30,000 colleges in

India, companies, too, find campus hiring a daunting task. So, with an initial investment of Rs 2

lakh, he and Goyal launched CoCubes in 2007. Based out of Gurgaon, the word CoCubes

derives its origin from the first two letters of three words — connecting colleges (and)

companies. The company currently has around 2,500 colleges on its network who pay an

annual fee, and plans to increase it to 7,000 colleges over the next year. Over 400 companies

hire students through CoCubes: some 10,000 students have been placed through them and

800,000 students are currently registered on the platform. The company hopes to clock $4

million (Rs 22 crore) this year, driven by the increase of colleges in the network.

—Kripa Mahalingam

Outlook BUSINESS / August 4, 2012

(This article was published on Outlook Business dated August 4, 2012. Full Article available on http://goo.gl/xHrwe)

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