51st annual Coconut Grove Festival

February 15-17, 2014

SALES KIT

IT ONLY GETS BETTER

The Coconut Grove Arts Festival® has, for 50 years, been a community icon celebrating and introducing

the arts, whether visual, culinary or performing, to millions of people throughout the years. The most

talented and creative artists from all over the world vie for the chance to share their work with the Festival’s

visitors. It is a cultural institution that has been recognized time and again as the nation’s leading outdoor,

fine arts exhibition. South Floridians have voted the Festival the “Best” event held annually.

VISUAL ARTS

Art aficionados visit the Coconut Grove

Arts Festival in hopes of finding the

perfect piece for their home or office.

With some 380 internationally known

artists bringing their collections to the

Festival, visitors can browse through

the artists’ work to find

that special piece. The diverse artist

styles along the mile long stretch offer

so many choices from which visitors

may choose, including paintings,

sculptures, photogra- phy, woodwork

and more. The Coconut Grove Arts

Festival is committed to excellence in

the arts.

In honor of the Festival’s half-century

milestone, world-renowned Brazilian

artist Romero Britto created the 2013

commemorative poster once again

putting the Festival on a global stage.

Festival the distinction of #1 in the nation*.

PERFORMING ARTS

Adjacent to Biscayne Bay sits the lawns of picturesque Peacock Park and

during the Coconut Grove Arts Festival a musical Main Stage is added to its

beautiful lawns. Granting visitors an added auditory bonus, the Arts Festival

presents a variety of entertainment.International recording artists and local

fan favorites showcase a range of talent to eager audiences of all ages and

musical tastes. Jazz soloists, Americana rock bands and classical orchestras

add to the diverse lineup. Even chart topping pop artists, like Miami native

Cris Cab, who headline the 50th Anniversary Celebration, have taken

center stage at this signature event during this three-day mini music festival.

CULINARY ARTS

Complementing the visual arts on display is the popular Culinary Pavilion which invites world-renowned chefs to prepare

their famous dishes and explain their specialties. Reminiscent of show format’s made popular by The Food Network, live

demonstrations provide entertainment and education for all guests of the Pavilion.

RECREATIONAL ARTS

A true family event, the Arts Festival provides entertainment for all ages. With the addition of The Kid’s Express at the Fest booth,

sponsored by The Children’s Trust, in 2013, parents now have a choice between providing a tag-along lesson in the professional arts

or leaving children behind to creatively express themselves in a safe environment. Located near the Main Stage, the staffed arts area

encourages children to draw, paint, sculpt and design in a youthful perspective. Just outside this creative hub, children of all ages

(and even some adults) can also tap into their adventurous side by conquering bungee trampolines, bounce houses, tower slides and

obstacle courses.

FESTIVAL FACTS

The iconic neighborhood which launched the Arts Festival by the same

name, Coconut Grove, has long been considered Miamiʼs original art district.

In 1963 local theatre maven Charlie Cinnamon asked a handful of locals to

recreate an outdoor Parisian exhibition as a publicity stunt for the Coconut

Grove Playhouseʼs production of Irma la Douce. Nearly 50 years later, the

little clothesline arts fair became known as the Coconut Grove Arts Festival -

one of the largest in the nation.

According to the Greater Miami Convention Visitors Bureau, Presidentʼs Day

Weekend, which includes the Coconut Grove Arts Festival, sees more

tourists than any other weekend during the year.

Since its inception, the Coconut Grove Arts Festival has earned hundreds

of awards including consistently receiving nearly 10 awards a year by the

Florida Festival and Events Association, the International Festival and

Events Association and Sunshine Artist Magazine.

Approximately 380 artists were exclusively from a long range of applicants

who submitted samples in mixed media, painting, photography, digital art,

printmaking & drawing, watercolor, claywork, glass, fiber, jewelry and

metalwork, sculpture and wood.

More than 16 of the Arts Festivalʼs 31 posters have been inspired by its

surrounding tropical location, including a lush tree canopy and picturesque

views of sailboats on Biscayne Bay.

While celebrating its history in 2013, the 50th Anniversary Arts Festival also

welcomed 58 new artists from across the nation – the highest increase ever

of new artist acceptances.

Touted as one of the most successful sales platforms for participating artists,

the Coconut Grove Arts Festival has been quoted as the place where an

artist has sold “ALL of my large, originals,” “made well over $20,000 in

just three days” and has become the “best show in 16 years.”

SURVEY*

• 31% were attending the CGAF for the first time

• 40% heard about the CGAF from TV or Print

• 20% found out about us on Facebook

• 28% plan to spend over $499 at the CGAF

• 55% are from Miami - Dade County

• 37% were overnight visitors whose primary purpose was to attend CGAF

• 50% of the overnight visitors were staying in hotels

• 25% were staying more than 4 days

* Based on 2010 Intercept Survey

DEMOGRAPHICS*

Are you more likely to do business with companies

who support the Coconut Grove Arts Festival?

Will you be back for the Coconut Grove Arts Festival next year?

63% Female

37% Male

43% Caucasian

40% Hispanic

19% report annual household income in excess of $105,000

52% report having a Bachelor’s

or Advanced/Graduate degree 23% visited with children ages 10-14

30% visited with children under 18

Medium Impressions $ Value

Television 7,366,901 $ 475,000

Radio 3,140,600 $ 20,500

Print 11,453,840 $ 104,09

Outdoor 53,454,490 $ 106,900

Online/Social 1,200,000 $ 10,000

Campus Advertising 365,000 $ 3,250

Street Teams 7,000 $ 3,600

2013 MEDIA COVERAGE & PLACEMENT

In its 50 year history, the Coconut Grove Arts Festival® has established itself as one of South Florida’s signature events.

During the years, it has enjoyed mutually beneficial relationships with its many sponsors and

media partners.

ADS/MEDIA PLACEMENT RECAP

TOTAL: 76,987,831 $723,341

PUBLIC RELATIONS RECAP

Medium Results Measurement

Television $ 228,045 Ad Value Equivalency

Print /Online $7,391.946 Ad Value Equivalency

Social Media 99,100,000 Impressions

Social Media 9,848 Subscribers

COCONUT GROVE ARTS FESTIVAL® 2013 PARTNERS

FESTIVAL PARTNERS MEDIA PARTNERS

SAMPLING OF AVAILABLE OPPORTUNITIES & BENEFITS OF

PARTNERING WITH COCONUT GROVE ARTS FESTIVAL®:

• Brand Exclusivity

• Media Inclusion

• On-Site Display

• On-Site Signage

• Product Sampling

• Festival Program Book

• Event Website

• Social Media Promotions

• Exclusive Pre-Events

• Hospitality Area

• Event Passes and Tickets

• Exclusive Promotional Days

• Database Marketing

• Contest Development

• On-Stage Performances

• Staff & Volunteer Programs

• Artists Programs

• Kids Zone

• Culinary Area

• Entry and Exit Programs

CONTACT INFORMATION

For a custom partnership or display space contact: Damaso V Santana Rene Rodriguez

(305) 542.7879 (305) 965.3378 dvsantana@contenidotv.com rrodriguezots@aol.com