The Story Objective

Strategy

Coca ColaCoca-Cola and Snapchat provided Snapchatters with a way to send and receive Coca-Cola’s new and novel take on the old-fashioned — but no less meaningful — Christmas card.

Source: Snapchat Internal Data; Coca-Cola Internal Data

TOTAL USES: 2.3M TOTAL VIEWS: 70M

When it comes to spreading holiday cheer, there’s nothing quite like a Christmas card to tell friends and loved ones that they are in your thoughts. But as the world becomes increasingly digital, traditional Christmas cards have fallen by the wayside, dampening what makes the holiday season so special.

Last Christmas Eve, Coca-Cola partnered with Snapchat to create a Sponsored National Geofilter that brought back some of that holiday cheer for every UK Snapchatter. Coca-Cola’s Geofilter, featuring their iconic Christmas Truck, was used over 2.3 million times, generating over 70 million views in a single day. With an 18 point spike in brand buzz, Coca-Cola affirmed its timeless and enduring bond with the most wonderful time of the year.

of Snapchatters who unlocked the Geofilter used it

Geofilter uses per second

in brand buzz

• Reach the UK millennial Snapchat audience on a massive scale.

• Engage with millennials in an impactful and personal way.

• Take ownership of the holiday season buzz with a campaign that communicates Coca-Cola’s timeless and enduring association with Christmas.

• Deploy a Sponsored National Geofilter for all UK Snapchatters on Christmas Eve.

• Provide Snapchatters with a Geofilter featuring a snowy scene with the Coca-Cola Truck, which they could place on top of their Christmas Eve selfies.

• Encourage Snapchatters to send the Snap to their friends or add it to their Story.

67%26 +18pt

Sponsored National Geofilter Campaign

Spike