Coca Cola History of Coca Cola:

It was 1886, and in New York Harbor, workers were constructing the Statue of Liberty. Eight hundred miles away, another great American symbol was about to be unveiled.

John Pemberton, an Atlanta pharmacist, was inspired by simple curiosity. One afternoon, he stirred up a fragrant, caramel-colored liquid and, when it was done, he carried it a few doors down to Jacobs' Pharmacy. Here, the mixture was combined with carbonated water and sampled by customers who all agreed -- this new drink was something special. So Jacobs' Pharmacy put it on sale for five cents a glass.  

Pemberton's bookkeeper, Frank Robinson, named the mixture Coca-Cola®, and wrote it out in his distinct script. To this day, Coca-Cola is written the same way. In the first year, Pemberton sold just 9 glasses of

Coca-Cola a day.   A century later, The Coca-Cola Company has produced more than 10 billion gallons

of syrup. Unfortunately for Pemberton, he died in 1888 without realizing the success of the beverage he had created.  

Over the course of three years, 1888-1891, Atlanta businessman Asa Griggs Candler secured rights to the business for a total of about $2,300. Candler would become the Company's first president, and the first to bring real vision to the business and the brand.

Asa G. Candler, a natural born salesman, transformed Coca-Cola from an invention into a business. He knew there were thirsty people out there, and Candler found brilliant and innovative ways to introduce them to this exciting new refreshment. He gave away coupons for complimentary first tastes of Coca-Cola, and outfitted distributing pharmacists with clocks, urns, calendars and apothecary scales bearing the Coca-Cola brand. People saw Coca-Cola everywhere, and the aggressive promotion worked. By 1895, Candler had built syrup plants in Chicago, Dallas and Los Angeles.  

Inevitably, the soda's popularity led to a demand for it to be enjoyed in new ways. In 1894, a Mississippi businessman named Joseph Biedenharn became the first to put Coca-Cola in bottles. He sent 12 of them to Candler, who responded without enthusiasm. Despite being a brilliant and innovative businessman, he didn't realize then that the future of Coca-Cola would be with portable, bottled beverages customers could take anywhere. He still didn't realize it five years later, when, in 1899, two Chattanooga lawyers, Benjamin F. Thomas and Joseph B. Whitehead, secured exclusive rights from Candler to bottle and sell the beverage -- for the sum of only one dollar.  

Elements of Culture:

Value and Attitude:

Together they can make a positive difference. Through collaboration and partnership, they can reach across Borders to connect and change.

Imagine if they see each day as an opportunity. Their optimism can stir hope, build solutions, create possibilities, and touch communities across the globe.

Change can shape Tomorrow and last forever. Just as fallen leaves support future life, actions can inspire change in the world and next generation.

Growth, leadership, sustainability Coca cola Company strives to refresh the world, inspire moment of optimism and

happiness, create value and make a difference.

Language:

Coca cola used a multi culture language as company has a specific brand and recognized all over the world its has more than 92000 employees all around the world and has more than 300 brands all across the world so it use a different language with each country perspective, it’s also influence on their business operations, and also influence the localization of the communication how the coca cola interact with every person. Coca cola used both verbal and non verbal language and influence their customer with every aspect what they want. And also influence what is their business is it can grow in the other country and how they can deal with different culture’s people.

Infrastructure:

Coca cola involve in the financial infrastructure because coca cola earned more than 60 billion dollar revenue all around the world from their products and they can make their brand more strong as the coca cola is most favorite brand in the world and also involved in the marketing infrastructure in the country and all over the world and they can make collaboration with different marketing research firm to promote their brand on huge level to make it competent from all other brands as coca cola realized the “Feeling of Happiness”.

Culture:

One Company, One Team, One Passion.

The attraction to coca cola boundless opportunities or the chance to make a difference in the world, there is one thing coca cola all have in common—passion. A culture where people of the coca cola are truly dedicated to living for their values.

One Company: Coca cola shared passion is transforming The Coca-Cola Company. The environment where ideas are free to find their way, support is close at hand and pride inspires us to grow. Each day coca cola developing meaningful and accelerated learning opportunities and anticipating the skills and resource as they will need to meet their future demands.

One Team:At The Coca-Cola Company job is to refresh the world, and it requires the vision, innovation, and passion of every single one of them. Each day the relationships coca cola build will help you succeed not only in your job, but in your career as well.

One Passion:The love at The Coca-Cola Company goes farther than portfolio of brands, their people and company. Coca cola have fair and inclusive workplaces to responsibilities outside their business; they do their best to spread the joy of The Coca-Cola Company. They believe in fostering a workplace that embraces all of their people’s unique abilities. We’re committed to supporting their communities. .

Coca cola seven core values: leadership, passion, integrity, collaboration, diversity, quality, and accountability. Central promise of The Coca-Cola Company is to refresh the world in mind, body, and spirit, and inspire moments of optimism; to create value and make a difference.

Two assets give the opportunity to keep this promise –People and Brand. The Coca-Cola Company leverages a worldwide team that is rich in diverse people,

talent and ideas. As a global business, coca cola ability to understand, embrace and operate in a

multicultural world -- both in the marketplace and in the workplace -- is critical to sustainability.

Workplace strategy includes programs to attract, retain, and develop diverse talent; provide support systems for groups with diverse backgrounds; and educate all associates so that we master the skills to achieve sustainable growth.

Coca cola work hard to ensure an inclusive and fair work environment for their associates, all of whom undergo diversity training on a regular basis to greater success in the marketplace.

Manners and Customs:

Manners and customs provide the clues to the culture, coca cola influence the way in which different culture used the products of their brand. People in the different countries of the world have different perception and they used the products and communicate to other peoples to telling the benefits of the products how it is useful, Coca cola has some cross border similarities and they tell about the same taste of coca cola they can be utilize.

Aesthetic:

Coca cola culture make a clear statement concerning to the good taste as expressed in the arts and in a particular symbol such as colors and music. Red is the color that instantly identifies Coca Cola as a brand and the company has seldom strayed from this firmly held brand guideline. This consistency is part of the reason that Coca Cola is such a significant global brand.

Coca cola India History:

Coca-Cola, the corporation nourishing the global community with the world’s largest selling soft drink concentrates since 1886, returned to India in 1993 after a 16 year hiatus, giving a new thumb up to the Indian soft drink market. In the same year, the Company took over ownership of the nation’s top soft-drink brand and bottling network. It’s no wonder brands have assumed an iconic status in the minds of the world’s consumers. Coca-Cola India has made significant investments to build and continually consolidate its business in the country, including new production facilities, waste water treatment plants, distribution systems, and marketing channels. Coca-Cola India is among the country’s top international investors, having invested more than US$ 1 billion in India in the first decade, and further pledged another US$100 million in 2003 for its operations. Coca-Cola has been enjoyed by people

everywhere, at every step of their lives. From moments of trivial joy to bursts of unrestrained ecstasy, from intimate meetings to giant affairs, it’s a drink that has always been there, refreshing the world.

Elements of culture:

Values and Attitudes:

The Coca Cola Company exists to benefit and refresh everyone its touches this is our promise! We strive to deliver on this promise everyday creating a stronger and more sustainable future for our business and for the communities we serve. As coca cola India said COCA COLA INDIA little drops of joy and we can make our people more valuable to serve the communities with their best knowledge.

Language:

Coca cola India used local and English for the promotion and the advertisement of their brand. Coca-Cola India has had to learn lessons the hard way to rural push helped it consolidate its overall market leadership.

Infrastructure:

Coca cola infrastructure lead to India economy a profit of more than 20 billion at the end of 2nd quarter of the year and they can launch their product in different regions where everyone cannot reached and promote their brand with their best efforts.

Culture:

The culture of Coca Cola is the archetypal social philosophy of the times. Coca Cola culture subverting other ‘superior’ cultures knows nothing of its appeal. Coca Cola happily grants such superiority when the market or advertisement requires it, for its appeal is nothing less than an invitation to worsen it. Coca Cola appreciate that mass culture was not only sane, but also rational economics, that the definition of mass culture was already the deficiency of sanity and rationality.

Manners and Customs:

In India coca cola manners and culture play an important role for building the

economy how they communicate and interact with other business partner.

Aesthetic:

Coca cola India used a red color which recognized him a global brand and everyone knows it.

Coca cola Japan History:

Coca-Cola Central Japan has been established by merging Chukyo Coca-Cola, which has a sales territory that covers Aichi, Gifu, and Mie prefectures, and Fuji Coca-Cola., which handles Kanagawa, Shizuoka, and Yamanashi prefectures on January 2005.Through the power of this new company, we are aiming to lead Japan's soft-drink industry in the twenty-first century and provide even greater satisfaction to customers and consumers, and in return receive greater trust from them, while at the same time providing even more refreshment to the approximately 24.5 million people in these six prefectures. Coca-Cola West Japan Co., Ltd., Kinki Coca-Cola Bottling Co., Ltd. and Mikasa Coca-Cola Bottling Co., Ltd. merged and the trade name changed to Coca-Cola West Co., Ltd on January 2009.

Elements of culture:

Values and Attitude:

Coca-Cola Japan has quietly consolidated all media buying responsibilities for its brands at Dentsu. Japan is one of the cola giant's largest and most important international markets.

Obligation to the group behaving according to status harmony

effort self improvement self-criticism collectivism

Language:

Coca cola japan used a English language.

Infrastructure:

Coca-Cola System's worldwide infrastructure investment is projected to be In the Pacific region 42% of unit case sales are in Japan.

Manners and Customs:

As coca cola said that create future of beverage business and they said we offer products and services welcomed by consumers and respect each employee’s motivation and personal life and respond to share holder’s expectations and trust by sustainable growth, nuture the relationships with society and environment.

Aesthetic:

Coke to a more contemporary position in the marketplace. Brand’s heritage and historical significance in market as a respectful nod to the quality-driven.

Driving creative direction for consumer product programs resulted in a positive brand impression of Coca-Cola as a natural. And they used a red color for the brand because of global acceptance of the product.