coca cola company presentation

7/30/2019 coca Cola Company Presentation

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By:

Alina Shiraz

Shanzey Goheer

Huda SaeedAyesha Khanum

Hina Arif


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Introduction

The Coca-Cola Companyis the largest beveragecorporation in the world.

It is also the largest

manufacturer, marketerand distributor of non-alcoholic syrups as well asbeverage concentrates.

The corporation is well

known for its product,Coca-Cola that wasinvented in 1886 by John

Stith Pemberton.


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Introduction

The Coca-Cola Company offers more than 400brands, besides the hugely popular Coca-Colabeverage.

Some of the varieties of beverages that areoffered by the company are: Coke, Sprite, Fanta,Diet coke and Coke classic.

The Coca-Cola Company makes available over

400 brands in more than 300 nations world wideand serves over 1.5 billion consumer servingseveryday.


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History

Coca-Cola Enterprises, established in 1986, is a youngcompany by the standards of the Coca-Cola system.

Each of its franchises has a strong heritage in thetraditions of Coca-Cola that is the foundation for this

Company. The Coca-Cola Company traces its beginning to 1886,

when an Atlanta pharmacist, Dr. John Pemberton, beganto produce Coca-Cola syrup for sale in fountain drinks.However the bottling business began in 1899 when twoChattanooga businessmen, Benjamin F. Thomas andJoseph B. Whitehead, secured the exclusive rights tobottle and sell Coca-Cola for most of the United Statesfrom The Coca-Cola Company.


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Mission, Vision and Values

Coca-Colas mission is torefresh the world and toinspire moments ofoptimism and happiness.

Their vision and Valuesserve as the frameworkfor their Roadmap andguides every aspect ofbusiness by describingwhat they need to

accomplish in order tocontinue achievingsustainable, qualitygrowth.


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Organizational Structure


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Market Share

Being the biggest

company in the soft

drink industry, Coca

Cola enjoys thelargest market share.

This company

controls about 59% of

the world market.


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Boston Consulting Group Analysis


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Boston Consulting Group Analysis

Stars: High growth business competing in market where they arerelatively strong compared with the competition. They have a highpoint shares and are the ideal businesses.

Cash: Low-growth business with a relatively high point shares.These businesses were stars but now have lost their attractiveness.

Question Mark: Businesses with low point share but which mayhave a high growth rate. This suggests that they have potential butmay require huge ever, a competing force extraordinary effort inorder to grow point share.

Dogs: Businesses that have low relative share and low expectedgrowth rate. Dogs may generate enough points to sustain but theyare rarely, if ever, a competing force.


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SWOT Analysis


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SWOT Analysis

STRENGTHS

The company owns four of thetop five soft drink brands in theworld: Coca-Cola, Diet Coke,Sprite and Fanta.

Strong brands allow thecompany to introduce brandextensions such as VanillaCoke, Cherry Coke and Cokewith Lemon. Over the years,the company has made largeinvestments in brand

promotions. Coca-cola is one of the best

recognized global brands.

WEAKNESSES

The company receivednegative publicity in Indiaduring September 2006.

The Company was accused bythe Center for Science andEnvironment (CSE) of sellingproducts containing pesticideresidues.

Coca-Cola products sold insome countries contained ahazardous pesticide residue.

These pesticides includedchemicals which could causecancers, damage the nervousand reproductive systems andreduce bone mineral density.


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SWOT Analysis

OPPORTUNITIES

Coca Cola Company has to pay

15% - sales tax20% - excise duty

27% - goes to government03% - In making Budget and many more, they canincrease the price and can get profit.

THREATS There are much more threats in increasing prices.

Coke will lose the margin of its profit and can face loss.


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PEST Analysis

POLITICAL ANALYSIS

The following are some of the factors that could cause Coca-Cola company'sactual results to differ materially:

Changes in laws and regulations.

Changes in the non-alcoholic business environment.

Political conditions, especially in international markets.

ECONOMIC ANALYSIS

Last year the U.S. economy was strong and nearly every part of it wasgrowing and doing well. However, things changed. Most economists looselydefine a recession as two consecutive quarters of contraction, or negativeGDP growth.

SOCIAL ANALYSISConsumers from the ages of 37 to 55 are also increasingly concerned withnutrition. There is a large population of the age range known as the babyboomers. Since many are reaching an older age in life they are becomingmore concerned with increasing their longevity. This will continue to affect

the non-alcoholic beverage industry by increasing the demand overall andin the healthier beverages.


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PEST Analysis

TECHNOLOGICAL ANALYSIS

Some factors that cause company's actual results todiffer materially from the expected results are as follows:

Introduction of cans and plastic bottles have increasedsales for Coca-Cola as these are easier to carry and youcan bin them once they are used

The effectiveness of company's advertising, marketingand promotional programs

As the technology is getting advanced there has beenintroduction of new machineries all the time. Due tointroduction of this machineries the production of theCoca-Cola company has increased tremendously


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Managerial Functions

Planning

Organizing

Staffing

Leading

Controlling


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Planning


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Organizing


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Staffing


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Leading


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Controlling


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Major Competitor


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Company Statistics


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Pricing and Promotional Strategies

The pricing strategy thatcoca cola has adopted inpast years is Differentprices in different

seasons. Promotional Strategies

include direct selling,indirect selling,distribution channels,

UTC scheme salepromotion and eyecatching Position.


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Advertisement

Print Media

POS Material

TV Commercials

Billboards and

Holdings


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Products

There are different brands of the Coca Cola Company,

which are currently in use throughout the world. This

company not only deals in the carbonated drinks but also

other drinks. While launching its product, the marketing

team considers the culture of the country. Major brands of coca cola

Coke

Sprite

Fanta

Diet coke

Coke classic


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Target Market and Market Segmentation

Cokes commercials basically based on young

generations, so, the young generation is the target

market of Coke but they also consider about the old

people they take then as a mix-target market.

Those areas where the demand is higher than the other

areas. There are so many people who take this drink

daily and those people who take weekly and those who

take less often are always there as well. So, their basicsegments are those people who take this drink regularly.


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Factors Effecting Sales

Per capita income

Competitors

Weather


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Future Plans

Every organization runs on the basis of profit

maximization so Coke is also looking for a high profit

margin. There are three major ways of making money:

Over-night profit

Windfall profit

Ethical and un-ethical ways


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Promise of Coke


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Achievements

Argentina's Most Admired Companies Ranking (October2006)

2006 Corporate Social Responsibility Award, American

Chamber in Shanghai (September 2006)

Citizenship efforts, Committee for EconomicDevelopment (June 2006)

Social reporting transparency, Roberts Environmental

Center (January 2006)

China's Best Corporate Citizen Conduct Award, 21stCentury Business Herald(December 2005)

And many more..


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Recommendation

Coca Cola Company should try to emphasismore on providing their Infrastructure in themarket to facilitate their customers.

According to the survey conducted by the

international firm, Pakistani people like little bitsweeter cola drink. So for this, Coca Colacompany should produce their productaccording to the local demand.

Marketing team should try to increase theavailability of Coke in rural areas.

They should also focus the old people.


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THANK

YOU!!

coca cola company presentation

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