WELCOME

Presented by –Amrit Kumar Deepak

MD. Tuffail Saurabh Meena

INTRODUCTION• Coca-Cola company is a beverage company, manufacturer, distributor, and

marketer of non-alcoholic beverages.• Invented by pharmacist Dr. John S. Pemberton in 1885.The Coca-Cola formula and

brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892.

• Coca-Cola currently serve in over 206 countries and serves 1.9 billion servings each day.

• The Coca-Cola Company is headquarter in Atlanta, Georgia. • Its current Chairman and CEO is Muhtar Kent.

PRODUCTS AND BRANDS• Coca-Cola is the best-selling soft drink in most countries and sells more

than 500 products. While the Middle East is one of the only regions in the world where Coca-Cola is not the number one soda drink.

• Sprite, Minute Maid, Coca-Cola zerox , Coca-Cola Classic, Diet Coke , fanta maaza , Thumbs up

• Scotland - Irn- bru Peru- Inca cola Japan- Tea & Coffee

Revenue• Coca-Cola Company earned revenue $46 billion

in FY 2014.

County-wise revenue

Mission• To refresh the world.• To inspire moments of

optimism and happiness.• To create value and make a

difference.

VisionPeople: Be a great place to work where people are inspired to be the best they can be.Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.Productivity: Be a highly effective, lean and fast-moving organization.

Organizational Culture• The functions of each vice president are divided into functions such as

human resources, innovation/research and development, marketing and public affairs and communication.

• The ability to adopt and find new market has helped coca cola company become an icon of the American culture.

• The coca cola company was eager to take advantage of new markets , and expansion efforts quickly led to Cuba Puetro Rico and the Phillipines .

• The secret formula for coca cola is another key input for the coca cola company, the production process of coca cola is secret

• The coca cola leverages a world wide team that is rich in diverse people , talent and ideas.

ORGANIZATIONAL DESIGN• The organization can quickly respond to changing market demands

because it divides into further small unit.• Decisions to be made on a more local level.• The Code of Conduct for the organization is a guidebook for how every

employee should act.• The Coca-Cola Company’s structure is a hybrid of both

mechanistic and organic models. • The CEO is also a member of the Senior Leadership Team. This team

consists of each head of the eight operating groups aforementioned, and also has other top executives in areas like innovation and technology and marketing. Although there are only six people that answer directly to the CEO.

Socialization process

• Pre-arrival –initial knowledge about the organization and own unique ideas.• Encounter – exposed to the organization.• Metamorphosis – member changed to fit within the organization.

Selection of Method of Socialization in coca-cola

•Formal – new workers separated for training•Collective – group basis•Fixed – planned activities•Serial – role models used•Divestiture – strip away characteristics to build up new ones

Strengths Weaknesses

• Significant focus on carbonated drinks

• Undiversified product portfolio• High debt level due to acquisitions• Negative publicity• Brand failures or many brands with

insignificant amount of revenues

• The best global brand in the world in terms of value ($100 billion)

• World’s largest market share in beverage

• Strong marketing and advertising• Most extensive beverage distribution

channel• Customer loyalty• Bargaining power over suppliers• Product options for customer

Thank youFor your attention