T h e N E X T G e n e r a t i o n

CoatingsteCh

Gain access with CoatingsTech’s completely redesigned media channels.

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*“Shift Happens,” Youtube video

CIRCULATION**

91

COUNTRIES

11xFREQUENCY

QUALIFIED CIRCULATION

100%

A C C E S S

Launching the Next Generation of . . .

**ACA internal data, reporting on total audience gross number. No attempt has been made to eliminate any duplication. Circulation includes ACA members, quali-fied print subscribers, qualified digital-only subscribers, requested subscriptions.

Did you know that the number of text messages sent every day is now dou-ble the population of the planet? That the amount of technical information is doubling every two years?* Technology is driving us forward at a pace and in ways that were unheard of just a few years ago.

In 2016, the American Coatings Association and CoatingsTech will harness the power of cutting-edge technologies to offer exciting new opportunities to the industry. Published by ACA and the leading resource of the industry, CoatingsTech plays an integral role in the coat-ings marketplace. Now, the magazine that set the standard for editorial excellence is once again leading the way in coatings communi-cations. From print to digital issues, from our mobile apps to the paint.org website—all media platforms are being redesigned to bring the lat-est in coatings information to you through the most innovative platforms in the industry.

“Through marketing

opportunities, including the

industry’s premier buying event—

the American Coatings Show

—CoatingsTech will help

you reach the most

influential audience of decision makers.”

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Through customized and integrated mar-keting opportunities, including the indus-try’s premier buying event—the American Coatings Show—CoatingsTech will help you reach the most influential audience of highly engaged deci-sion makers—at just the turn of a page, the click of a mouse, or the touch of a finger.

R&D/Chemists/Formulators

Management

JOB TITLES

Technical Sales/Service

Sales/Marketing

Purchasing/Engineering/

QC, etc.

MARKET SEGMENTS

Coatings Manufacturers

Raw Material Suppliers

Others Allied to the Field

Distributors

9.6M

I N N O V A T I O N

Cutting-Edge TechnologyOur newly designed digital issue will revolutionize how the industry accesses information. With cutting-edge interactivity and responsive design, the digital issue will guarantee the most exciting reader experience. Ask about adding live links, hotspots, videos, slideshows, or other mul-timedia assets to your advertisements to grab the attention of the industry.

Reach our readers anytime, anyplace with your ad on CoatingsTech’s newly redesigned mobile app. Developed for the full range of mobile devices, the convenient app provides you with a powerful marketing tool for exciting enhancements, including premium ad positions, embedded videos, live links, and sponsor screens.

In 2015, ACA launched its newly revamped website, paint.org. The site offers a wealth of information for the industry, attract-ing greater attention and traffic to your banner ad. Spotlight your brand where coatings professionals come 24-7 to learn about industry news, updates on pressing legislative issues, and important infor-mation about ACA’s signature programs, including the American Coatings Show. Check out the new CoatingsTech area for a wide range of promotional opportunities.

CoatingsTech is getting a New Look Reflective of our innovative cross-platform branding, the issues will feature a fresh, inviting design. Inside the magazine, each issue will continue to highlight the tech-nical advances, market trends, business news, and exclusive market data that only ACA’s flagship publication can provide.

Build Your Content Marketing Strategy with CoatingsTech

As the industry’s only peer-reviewed mag-azine, CoatingsTech continues to set the standard, engaging readers and prompting them toward action every month.

Move beyond traditional marketing and enhance your strategic approach by com-municating with your customers and pros-pects by “telling”—not “selling.” Through feature article submissions and partici-pation in Market Update overviews, you can provide valuable and relevant content to CoatingsTech readers while effectively establishing your company as an industry expert. Contact CoatingsTech’s editorial staff for more details.

E N G A G E M E N TPrint

American Coatings ShowFor industry suppliers who are serious about success, the American Coatings Show is a must-attend event. And if it’s visibility that you want, there’s no better way to support your ACS exhibit investment than by advertising in CoatingsTech. Get maximum exposure: drive traffic to your booth by delivering your mes-sage to the industry in our Pre-Show Issues and advertise in the March Show Issue for the widest distribution. CoatingsTech is the only trade publication available EVERYWHERE at the American Coatings Show and American Coatings Conference.

ACS

Carolyn Ward, ACA Director of Advertising 704.660.6530 | cward@paint.org

C O N T A C T

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Digital

Mobile App

Website

9.6M

Special Issues!

February (Pre-Show Issue):CoatingsTech will set the stage for the indus-try’s most important event with details on the American Coatings Conference and an early look at the American Coatings Show.

March (Show Issue):CoatingsTech will serve as the industry’s inside guide to this influential event. Program high-lights, award-winning technology, exhibit spot-lights, and supplier interviews will be featured.

When you advertise in the March Show issue of CoatingsTech, you get double the exposure with one ad! Not only will your message be in the copies delivered to our readers before they attend the Show but also in the cop-ies distributed throughout the Indianapolis Convention Center, at show entrances, and in the American Coatings Conference bag.

May (Post-Show Issue):Featuring the ACS Wrap-up and introducing the NEW Cool New Products Guide.

The coatings industry’s most important event—the American Coatings Show—

is fast approaching. With increased competi-tion this year, it has never been more import-ant to get your brand noticed before, during, and after the Show. One of the best, and proven, ways to get your message in front of the industry is through the official ACS trade publication—CoatingsTech.

A M E R I C A N C O A T I N G S S H O W

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NEW: Post-Show Feature

Cool New Products GuideThere’s no better place than CoatingsTech to follow up after ACS with your new products, services or technology. With multiple plat-forms at your fingertips, your message will reach decision-makers looking to formulate their products with the latest solutions the industry has to offer.

This section is an advertorial-style listing of the products that were launched at the American Coatings Show. For added value, your listing will also be displayed on CoatingsTech online on paint.org for three months following the printed publication.

Contact Carolyn Ward to Select the ACS Package That Offers You the Greatest Impact.

New

Carolyn Ward, ACA Director of Advertising 704.660.6530 | cward@paint.org

C O N T A C T

As the Official Publication of the American Coatings Show, CoatingsTech offers:

EXCLUSIVE: Pre-show access to Amer-ican Coatings Show exhibitor listings and show details—before all other industry magazines

EXCLUSIVE: Distribution at Show entrances—the ONLY trade publication with TOTAL DISTRIBUTION throughout the India-napolis Convention Center, including distri-bution in ALL Conference attendee bags.

EXCLUSIVE: First rights to publication of papers presented at the American Coatings Conference—including all award-winning papers.

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To ensure timely coverage of the market, the Editorial Calendar may be subject to change.

2 0 1 6 E D I T O R I A L C A L E N D A R

ISSUE TOPICS EDITORIAL DEADLINE

AD PLACEMENT DEADLINE

INDUSTRY EVENTS/ BONUS OPPORTUNITIES

JANUARY ARCHITECTURAL COATINGS 10/1/15 11/10/15 • Waterborne SymposiumFocus Issue • EvolvingTechnologies •CoatingsforConcrete • Pigments/Colorants Conference • AdditivesUpdate •CORROSION2016

FEBRUARY • American Coatings Show Preview 11/18/15 12/15/15 •SmartCoatingsSymposium • IndustrialFinishes •PaintIstanbul • Polymer/ResinTechnologies • New Product Development MARCH SPECIAL ISSUE: 12/18/15 1/22/16 •AmericanCoatingsShowAt-ShowIssue American Coatings At-Show Issue • AmericanCoatingsConference • ACS/ACCHighlights •ACASpringMeetings • WaterborneCoatings • Special Purpose Coatings • InternationalUpdate

APRIL AUTOMOTIVE COATINGS 1/18/15 2/25/16Focus Issue • Sustainability • SpecialEffectPigments • CoatingsforComposites

MAY • CorrosionPrevention 2/18/16 3/25/16 •SSCT2016 • Low-toZero-VOC • ExteriorArchitecturalCoatings • NEW Cool New Products Guide

JUNE SPECIAL ISSUE: 3/18/16 4/26/16 3rd ANNUAL GREEN COATINGS JULY • AerospaceCoatings 4/18/16 5/27/16 • Antimicrobials/Biocides • High-Performance Pigments • Distributors Guide

AUGUST • FunctionalCoatings 5/18/16 6/28/16 • InteriorArchitecturalCoatings • Mixing and Milling • MarketReport

SEPTEMBER • MarineCoatings 6/17/16 7/28/16 •ACAFallMeetings • BiobasedCoatings        • NewPolymers       • ConstructionChemicals

OCTOBER • WoodCoatings 7/18/16 8/29/16 • UV/EBTechnologies • Polyurethanes • AdditivesforTomorrow’sCoatings

NOVEMBER/ SPECIAL ISSUE: 9/18/16 10/7/16DECEMBER 2017 COATINGSTECH BUYERS GUIDE

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2016

New ADSIZES

4.5" x 5" 2.125" x 9.5" 7" x 3.25" 3.375" x 4.875" 7" x 2.375"

Full Page

8" x 10.75" 4.5" x 9.5"

2/3Vertical

4.5" x 7.5"

1/2 Island

7" x 4.875"

1/2 Horizontal

1/3 Square

1/3 Vertical

1/3 Horizontal

3.375" x 9.5"

1/2 Vertical

1/4 Vertical 1/4

Horizontal

PUBLICATION SPECIFICATIONS

TRIM SIZE: 8"x10.75"BLEED SIZE: 8.25"x11" (includes 1/8" on 4 sides)

No crop marks are preferred; if included, they must be outside the bleed area.

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Print Advertising PoliciesPremium rates:• Second and Third Cover—Add 15%• Fourth Cover—Add 25%• Guaranteed Placement—Add 10%

Color: PMS colors will be converted to process unless advertiser specifies otherwise. PMS rates quoted upon request.

Commission and cash discount:Agency commission: 15% allowed to recognized agencies on charges for space, color, and position. No agency commission for insert handling or bind-ing, reprints, or other mechanical charges.

Advertisement policy:Insertion instructions must be supplied for every advertisement. All copy is subject to the approval of the publisher. Publisher reserves the right to place the word “advertisement” with copy that resembles editorial matter.

Cancellation policy:No cancellations will be accepted after closing date. Cancellations must be made in writing. Advertisers will be invoiced the full cost of the advertisement for space reserved when no ad materials or instructions are received prior to the materials deadline.

For complete specifications:Refer to ACA website: www.paint.org/advertising

2016 Display Ad Rates: PRINTEffective January 2016 (all rates shown in USD)

Space Color 1X 3X 6X 9X 11X

FullPage B/W $3,232 $3,044 $2,688 $2,610 $2,434 2C $3,804 $3,629 $3,367 $3,043 $3,018 4C $5,133 $4,970 $4,731 $4,523 $4,351

2/3Vertical B/W $2,651 $2,465 $2,371 $2,240 $2,079 2C $3,249 $3,052 $2,958 $2,820 $2,662 4C $4,578 $4,382 $4,288 $4,151 $3,994

1/2Island B/W $2,552 $2,346 $2,157 $2,031 $1,833 2C $3,140 $2,934 $2,736 $2,617 $2,417 4C $4,466 $4,263 $4,075 $3,960 $3,746

1/2Page B/W $2,134 $1,975 $1,818 $1,715 $1,605 2C $2,718 $2,496 $2,399 $2,191 $2,083 4C $4,050 $3,891 $3,733 $3,629 $3,519

1/3Page B/W $1,738 $1,611 $1,464 $1,376 $1,265 2C $2,324 $2,197 $2,045 $1,967 $1,850 4C $3,528 $3,467 $3,376 $3,290 $3,179

1/4Page B/W $1,264 $1,184 $1,106 $1,059 $950 2C $1,850 $1,770 $1,691 $1,642 $1,534 4C $3,178 $3,099 $3,019 $2,970 $2,861

P R I N T A D V E R T I S I N G

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PLEASE NOTE NEW SPECIFICATIONS

Carolyn Ward, ACA Director of Advertising 704.660.6530 | cward@paint.org

FOR PRINT AD RATES, CONTACT:

Cathy Banks, ACA Production Manager & Senior Graphic Designer

202.719.3693 | cbanks@paint.org

SEND AD MATERIALS TO:

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ACA’s New Website: PAINT.ORGNewly launched in late 2015, the ACA website serves as the best informational resource for coatings professionals. A responsively designed site, paint.org optimizes your ads for viewing on any desktop or mobile device, increasing your overall ad exposure across plat-forms. By featuring your company’s ad on the ACA website, you can build your brand and promote your products to the industry. Web ban-ner rates are determined by placement and length of time of posting.

Create brand awareness and maximize your ad impact and lead generation at paint.org.

Interactive DIGITAL EDITION on Your TabletCoatingsTech’s newly designed digital edition and mobile app will translate your message into enhanced digital experiences, ready to inspire today’s audi-ences. Discover new ways to engage readers with your products by using the full range of dynamic digital opportunities, such as

> live links > video > interactive graphics > slide shows > audio overlay > hot spots > scrollable frames

Every advertiser in the print edition of CoatingsTech will be included in the digital edition at no additional cost, and no new materials are required for stan-dard advertising in this edition.

CoatingsTech offers a limited number of premium advertising opportunities with more sophisticated technological features. Call today for complete details.

D I G I T A L O P P O R T U N I T I E S

BANNER AD SPECIFICATIONS

AD PROPERTIES: RGB, 72 dpi

FILE TYPE: GIF, animated GIF or JPEG (name files with appropriate extension)

FILE SIZE: Maximum 100K

Dynamic

Digital Delivery Email:Each month, the digital issue of CoatingsTech is emailed to all ACA members and subscribers. Banners offered on the Digital Delivery Email provide a direct link to your URL.

Space is reserved on a first-come, first-served basis, so contact Carolyn Ward today for pricing and specs on this powerful delivery tool.

Advertise across the range of CoatingsTech products to take advantage of value pricing and maximum exposure.

Contact Carolyn Ward to build your 2016 package now.

Space 3 Months 6 Months 12 Months

Leaderboard(728x90pixels)

Premium $5,967 $10,144 $18,360

Prime $5,400 $9,180 $15,120

MediumRectangle(300x250pixels)

Premium $5,200 $8,844 $14,568Prime $5,019 $8,533 $14,052

Rates are based on gross rate, per month. Premium banners are “above the fold” in the highest visibility positions on most highly trafficked pages. Prime banners are positioned lower on the screen.

ALL New

Carolyn Ward, ACA Director of Advertising 704.660.6530 | cward@paint.org

FOR DIGITAL AD RATES, CONTACT:

Cathy Banks, ACA Production Manager & Senior Graphic Designer

202.719.3693 | cbanks@paint.org

SEND AD FILES + CLICK-THRU URL TO:

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BenjaminMoore&CompanyTheValsparCorporationThe Sherwin Williams CompanyEllis Paint CompanyPPGIndustriesAexcelCorporationDunn-EdwardsCorporationAirProducts&ChemicalsTroyCorporationArch ChemicalsDowCoatingMaterialsAxaltaCoatingSystemsCoronadoPaintCo.,Inc.BarrBrandsInternationalG.C.Brandt,Inc.BurgessPigmentAkzoNobelInc.BYK-GardnerUSACalifornia Products Corp.ArkemaCoatingsResinsCamgerCoatingsSystemsThe ChemQuest GroupArchway SalesJotun PaintsTheChemarkConsultingGroupChromafloTechnologiesCMPCoatings,Inc.BYKUSAEvonikCorporationBrandtTechnologies,LLCCOATEX,Inc.NexeoSolutionsCoatingsResearchGroupFinePaintsofEuropeSunChemicalCorporationBASFCorporationColumbiaPaintCorporationArgex TitaniumComex GroupAshland,Inc.Cristal Davis Paint CompanyMobile Paint Mfg.JamestownCoatingTechnologies

DynaChem,Inc.RPMInternationalInc.CovestroBonaUSRockwoodPigmentsEastman Chemical CompanyAnsaCoatingsLimitedChidley&PetoCompanyTMS ManufacturingEgyptianLacquerMfg.XIMProductsAlberdingkBoleyFarwestPaintMfg.FitzChemCorporationGEOSpecialtyBuckmanYenkin-MajesticIndustriesHallman/Lindsey PaintsDeltaLaboratories,Inc.American Chemet Corp.HALOXHeBeiChenHongPaintCompanyDixie Chemical CompanyHeucotech Ltd.ElementisSpecialtiesWoosterBrushCompanyHirshfield’sPaintMfg.C.E.BradleyLaboratoriesHORNInduronCoatingsINSL-XProductsCorporationPonderosa Paint Co.Janssen PMPU.S.PaintCorporationPCCRUSAJones-BlairCompanyWacker ChemicalKelly-MoorePaintCompanyKWContainerLintechInternationalBrady-PalmerLabelCorp.ForrestTechnicalCoatingsLordCorporationLubrizol Advanced Materials

EDITORIAL STAFFPatricia D. Ziegler, Senior Editor pziegler@paint.orgCharles R. Hegedus, Technical Editor hegeducr@gmail.comCathy Banks, Production Manager & Senior Graphic Designer cbanks@paint.org

ADVERTISINGCarolyn Ward Director of Advertising 704.660.6530 cward@paint.org

EDITORIAL OFFICESAmerican Coatings Association 1500 Rhode Island Ave., NW Washington, DC 20005 202.462.6272

Submit articles and press releases to:publications@paint.org

Tnemec CompanyBehrProcessCorp.AllnexUSAInc.BWAYCorporationChase Products CompanyMarcus Paint CompanyCenturyIndustrialCoatingsBrenntagNorthAmericaCargillIndustrialChemoursMiami ChemicalBoulderImaging,Inc.McCullough&AssociatesNBCoatings3MNordox ASO’LearyPaintCo.OakPrintingWaterloxCoatingsCorp.ClariantCorporationOrr&BossBrynDanaInternationalPatchamUSALLCCelanese Farrow&BallInc.Gaco Western LLCPolyglasUSAKelleyTechnicalCoatingsQuest Specialty ChemicalsBartonSolvents,Inc.HentzenCoatingsRichard’sPaintMfg.Co.Seymour of SycamoreInvotecLLCSilberlineMyriantCorporationSouthernDiversifiedProductsTCRIndustriesTrue Value ManufacturingChicago Aerosol LLCUNIVARUSACoopers Creek Chemical Corp.UniversalChemicals&CoatingsVogel Paint

CoatingsTech offers you a “quality over quantity” audience. As the only paid circulation publication specifically geared towards coatings in the industry, our members and subscribers span the range of coatings professionals—from the board room to the bench to the field. CoatingsTech readers come from leading companies around the globe, including:

Join with Our Readers from Around the World of Coatings to Experience

The Next Generation of . . .

ACCESS | INNOVATION | ENGAGEMENT

C O N T A C T

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