coachjennie.com case study

3
Target goals Increase subscription levels for email marketing Goals that these case studies will address

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A case study on subscription level for email marketing by using online video

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Page 1: CoachJennie.com  case study

Target goals

Increase subscription levels for email marketing

Goals that these case studies will address

Page 2: CoachJennie.com  case study

Case StudyCoach JennieThe Project: Create a email marketing strategy to

increase the visibility of the brand and subscription levels.

Insight: By creating a autoresponder that entices people to sign up to the list and strongly encouraged to share the content will help build trust and improve visibility.

Solution: A video autoresponder was introduced where subscribers were sent a series of 5 videos where Coach Jennie shared her best tips on having audacity and personal development.

Results: Coach Jennie’s subscription levels increased by 25% and achieved new coaching clients. By incorporating Facebook Comments and encouraging her list to share the videos, she was able to increase her fan page “Likes” by 5%.

http://coachjennie.com

Page 3: CoachJennie.com  case study

Case Study Coach JennieLinks:

http://coachjennie.com/video-1/http://coachjennie.com/what-you-actually-want/http://coachjennie.com/failure-proof-your-life/http://coachjennie.com/procrastination-excuses/http://coachjennie.com/moxielicious-confidence/