Coach, Inc.Coach, Inc.

Whitney Nienke, Kittisak Yodden, and Angela West

Product AssortmentProduct Assortment HandbagsHandbags Women’s Accessories Women’s Accessories

– Key rings Key rings – Watches Watches – Jewelry, etc Jewelry, etc

FootwearFootwear LegacyLegacy Travel and Business Travel and Business Men’sMen’s

PricePrice Handbags $118 and up Handbags $118 and up

Footwear $98-$248Footwear $98-$248

Sunglasses $148-$298Sunglasses $148-$298

LocationsLocations The United States The United States

– Oregon Oregon PortlandPortland Bridgeport VillageBridgeport Village Washington Square Washington Square As well as some department stores As well as some department stores

– NordstromNordstrom– MacysMacys

Outside the Unites StatesOutside the Unites States Australia, Canada, Bahamas, China, Japan, Mexico, Australia, Canada, Bahamas, China, Japan, Mexico,

Thailand etc. Thailand etc.

AdvertisingAdvertising

Fashion Magazines Fashion Magazines Coach CatalogCoach CatalogCoach WebsiteCoach Website

In StoreIn Store

LifestyleLifestyle Website Website

Website offers Website offers – Screen Savers Screen Savers – Wallpapers Wallpapers – HoroscopesHoroscopes

Suggests Suggests appropriate Coach appropriate Coach bag.bag.

– Gift GuideGift Guide

Company BackgroundCompany Background Family-run workshop Family-run workshop Inspired by a baseball gloveInspired by a baseball glove NN ew grains and colors, and ew grains and colors, and

modern materials modern materials were were developeddeveloped

HH ighest standard ighest standardss of workma of workma nship and materials. nship and materials.

ClassicClassic part of the landscape part of the landscape of American design. of American design.

Design PhilosophyDesign Philosophy Began with 12 bag designs Began with 12 bag designs

– Each embodies classic and Each embodies classic and American styleAmerican style

– Balance between aesthetics Balance between aesthetics and functionalityand functionality

MM aximum efficiency, comfort and c aximum efficiency, comfort and convenienceonvenience

CC onsistency of color and texture onsistency of color and texture SS elects only the top ten percent of elects only the top ten percent of

leathersleathers– Like fingerprints, no two grain p Like fingerprints, no two grain p

atterns are alike atterns are alike– EveryEvery Coach product Coach product is is original original

and unique and unique!!

General Company InfoGeneral Company Info Company ProfileCompany Profile:: Coach, Inc. Coach, Inc. TickerTicker::COHCOH ExchangesExchanges::NYSENYSE2006 Sales2006 Sales::2,111,2,111,500000,500000,

Major IndustryMajor Industry::DIVERSIFIEDDIVERSIFIED Sub IndustrySub Industry:: GENERAL DIVERSIFIED GENERAL DIVERSIFIED CountryCountry:: UNITED STATES UNITED STATES EmployeesEmployees::75007500

Target MarketTarget Market GeographicGeographic

– North America, as well as international consumers North America, as well as international consumers like Japan (emphasis—Coach Japan), China, and like Japan (emphasis—Coach Japan), China, and East AsiaEast Asia

DemographicDemographic– WomenWomen– Upper middle classUpper middle class– Teen chic product line segments younger adults Teen chic product line segments younger adults

and teensand teens Coach Legacy- opening two stores in the fallCoach Legacy- opening two stores in the fall

– Stylish shoppers (trend setters)Stylish shoppers (trend setters)– Limited itemsLimited items

Coach Store LayoutCoach Store Layout

Coach has built a strong presence Coach has built a strong presence in the U.S. in the U.S.

Layering of stylized visual and Layering of stylized visual and decorative elements decorative elements

Subdued, indirect lighting Subdued, indirect lighting Direct, brighter lighting used for Direct, brighter lighting used for

specific productsspecific products

Coach Store LayoutCoach Store Layout

Free-flow layoutFree-flow layout Increase space Increase space

productivity productivity On-shelf On-shelf

merchandisingmerchandising

ReferenceReference Wright Reports Wright Reports

http://wrightreports.ecnext.com/comhttp://wrightreports.ecnext.com/coms2/reportdesc_COMPANY_189754104s2/reportdesc_COMPANY_189754104

Coach Coach www.coach.comwww.coach.com Coach Ads Coach Ads

http://www.bwgreyscale.com/ads/coahttp://www.bwgreyscale.com/ads/coach.htmlch.html