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u Volume 67 u Pages 16u March-2014 www.vaastuyogam.com
stC o n n e c t i n g V a a s t u t o t h e 21 C e n t u r y
VaastuyogamNEWSLETTER
Welcome to the March 2014 issue of Vaastuyogam.
As a departure from our regular policy, from this
issue we will discuss corporate failures and the role
of the corporate logo. We begin with India’s massive
automobile failure – the Hindustan Motors and their
Ambassador car.
I want to draw attention of my many clients and the
vast readership of this magazine to the importance of
sound business and quality practices in running
companies. There is no substitute for genuine,
innate and methodical business acumen. The
corporate logo can help you with the business. It
cannot run it!
Our Saptapuri series takes us to the ancient holy city
of Kanchipuram this month. At the risk of sounding
repetitive I urge all readers to make time and travel to
these holy places. Get lost in the by-lanes of India’s
hoary past – maybe you will find you true self!
Happy reading! Happy travelling!
Jagat Guru Shankaracharya of Kanchi
“Vaastu today is a
book of lucky charms”-Architect Mr. Bhaskar Nirula
This month we continue our conversationwith Architect Bhaskar Nirula of Placekinesis Associates, Ahmedabad.
Readers will recall that we spoke to him last month in the context of the Satellite Police station that he designed.
Excerpts from the interview:
EDITORIAL ARCHITECT’S VOICE
ccording to me Vaastu is a body of text
written to make life simpler for people Abuilding palaces, temples and towns. It
also doubled as a do-it-yourself manual for the
uninitiated who were planning to construct
dwellings for themselves.
The logic of the text is specifically Indian in as
much as it is suitable for the hot tropical climate of
our country. The text is a culmination of the
accumulated experiences of its various uncredited
authors, especially their observations about the
weather, the wind directions and the topography of
the plot.
I am not an expert on the subject but I presume that
it was the Brahmins of the day who introduced the
astrological angle to what must have been an
architectural treatise. The Brahmins also could not
resist adding their own rules of do’s and don’ts
along with a layer of retribution psychosis in the
event of non-conformity to the texts.
I must add here that the advance of construction
technology and the introduction of air-conditioning
as well as modern cooking appliances have more
or less overtaken the Vaastu tenets as far as
architectural aspects of Vaastu go. However,
Vaastu is still adhered to because of its other
output; the betterment of one’s prospects. That is
the subject of the Vastu Shastri and the underlying
motivation of implementing Vaastu today. In fact,
Vaastu today is a book of lucky charms.
continued on page 2
Design: ARM Communication
15- Temple Town of Kanchipuram
- Architect Bhaskar Nirula 1
- Corporate Logos6Hindustan Motors
9- Saptapuri Kanchipuram
ARCHITECT’S VOICE
u March-2014
Architect Mr. Bhaskar Nirula
Wide Angle (Ahmedabad) Iscon Harmony, Baroda
Monsanto ( regionalcentre, Ahmedabad) Iscon Habitat, Baroda
Satellite Police Station, Ahmedabad Iscon Heights, Baroda
Wide Angle (Mehsana) Shangrila, Alembic, Baroda
City Point (Patan) Darshanam Central Park, Baroda
Inox( Bharuch) Awadh Shangrila, Surat
Iscon Megamall (Surat & Rajkot) Awadh Park View, Ahmedabad
Poonam Mall, Nagpur R.K. Habitat, Bharuch
Shaligram 3, Ahmedabad R.K. Casta, Bharuch
Inder Residency, Udaipur Satyam Skyline, Ahmedabad
Royal Orchid, Ahmedabad Satyam Landmark, Ahmedabad
Ramada Inn, Ahmedabad Satyam Sarjan, Changodar
Satyam House, Ahmedabad Iscon Platinum, Ahmedabad
JBR House, Ahmedabad Archi Platinum, Udaipur
3rd Eye Voice, SEZ, Ahmedabad Dev Aurum, Ahmedabad
3rd Eye one, Ahmedabad Dev aadi blossom, Kheda
3rd Eye two, Ahmedabad Dev aadi seven, Sanand
Regency Plaza, Ahmedabad Popular Infinity, Anand
Shivalik 10, Ahmedabad Sahara township, Porbandar
Iscon Elegance, Ahmedabad Sahara township, Bhavnagar
JBR arcade, Ahmedabad Sahara township, Baroda
Iscon Pride, Deesa Sun Optima, Ahmedabad
Abhijyot Harmony Sun Solace, Sanand
Shailja Club, Mehsana Asian Pearl, Ahmedabad
Iscon Club, Bhavnagar Pearl 36, Ahmedabad
Iscon Club, Baroda Maruti Celedron
The Park View, Ahmedabad Maruti Zenobia
Nysa Courtyard, Baroda Maple High street, Bhopal
Significant Projects :
Date of Birth: 14th of Nov. 1969
Place of Birth: New Delhi
Education:
• X and XII from Xavier's , Gandhinagar, Gujarat.
• Architecture from CEPT
Career:
• Internship @ Atelier Bernard Kohn, Paris (July - Aug of '90)
• Internship @ SDB, Delhi ( Sep - Nov of '90)
• As an architect @ Design Unit (1995 - 2000)
• Started self practice in 2000 under the
f i r m , ‘ P L A C E K I N E S I S ' l a t e r 'PLACEKINESIS ASSOCIATES’
I follow Vaastu, irrespective of any brief
because Vaastu has undisputable design
logic in the Indian context. When clients
insist on detail Vaastu provisions,
sometimes the Vaastu Shastri gets the
upper hand in design but I see this as the
client’s prerogative. The structure being
built belongs to him and he has every right
to do it his way.
Architects wrongly presume that it is the
Vaastu Shastri who is all-powerful.
continued on page 4
1
Moreover Vaastu is
not just some
architectural fix; it is
a way of life. People
who believe in
Vaastu have total
faith in the Vaastu
Shastri. To them he
often comes as a
savior who has
rescued them from
crises of
catastrophic nature.
“Vaastu today is a book of lucky charms”-Architect Mr. Bhaskar Nirula
2
u March-2014 3
ARCHITECT’S VOICE Satyam Corporate House, Ahmedabad .
Satyam House, Ahmedabad.
“The solid parallel north-south walls and the simplicity of form was directly influenced by our climatic conditions and the need to have an open, transparent and fluid working environment which would be a reflection of the corporate policies of the group as real estate developers. The skewed ramp juxtaposing over the double height entrance frame covered by a glass floor, cutting through the water body, provided for an interesting shift and lent a lot of dynamics at the onset. The all glass north facade of the building lets in the soft northern sunlight making it an almost see through block. From within, the glass facades help a lot to bring in the landscape and make for a pleasant and comfortable stay in experience.
The eastern and western facades do get punctured, albeit in different proportions, respecting the difference in heat and glare that the directions generate, to again bring in the landscape on both sides.
The double height atrium like space is acoustically treated that lends a lot of richness to the experience of being inside the building.”
Architect Mr. Bhaskar Nirula
I follow Vaastu,
irrespective of any
brief because
Vaastu has
undisputable design
logic in the Indian
context.
When clients insist
on detail Vaastu
provisions,
sometimes the
Vaastu Shastri gets
the upper hand in
design but I see this
as the client’s
prerogative. The
structure being built
belongs to him and
he has every right to
do it his way.
2
ARCHITECT’S VOICE
However, the Vaastu Shastri is only as
powerful as the client allows him to be. In
addition, there are Vaastu remedies and
counter balancing strategies for all but the
utterly serious Vaastu infringements.
Architects occasionally use Vaastu as a
shield and a license not to design. They
take the easy way out by submitting quick
fixes in the name of Vaastu, adding that
they were helpless, as the design had to
be strictly Vaastu compliant.
In my case, sometimes, corners are an
issue I have with Vaastu. As an architect it
is difficult to accommodate a square every
time; there has to be room for other
geometrical design options as well.
Vaastu’s insistence on squares and
rectangles make for boring and repetitive
design and I will admit to a quarrel or two
with the Vaastu consultant.
Having said that, let me add that I am
positive about Vaastu because of its
sound underlying principles. Of course,
one has to understand the whole concept
objectively. I have never designed a house
with a southern entrance. In fact, even in
high-rise residential buildings I have
excluded South entrances. I am doing a
project with over 500 homes and all of
them have either north or east facing
homes. Wherever possible, I have put the
master bedroom in the south-west and the
kitchen in the south-east. Be that as it may,
Vaastu anomalies will always creep in
when one is designing multi-storey
buildings with numerous flats per floor that
are facing each other.
Architecture is many things all put together
in one. Yet designing a home for and
individual is totally a different ball game
than designing a commercial complex.
While designing a home for an individual I
keep telling the client, “Keep talking to me.
Put up your demands. The more you
speak to me the more will I come to know
you and the better idea I will get as to what
to design.” I see my role as an facilitator
for accomplishing the client’s aspirations
within the framework of significant
architectural finesse.
It remains to be said that sometimes the
journey takes reverse gear as well as
Architecture
when I have to impress upon the client that
what he wants should fit into a concept of a
house and not a showroom or multiplex.
The scenario changes dramatically in the
case of commercial complexes and public
buildings.
Though I don’t insist upon it, I prefer
whenever I handle the interiors of my
projects; It gives me better control over
them. Even more so with the landscaping.
Here, I do insist on doing the landscaping
myself because I firmly believe that
landscaping is married to the architecture
of the building and should rank as
important as the building design.
Architecture in Ahmedabad was jolted
after the 2001 earthquake. There have
been significant buildings after this period.
Some of them are worth mentioning. The
Prathama Blood Bank by Gurjeet
Matharoo comes straight to mind. Mr
Gurjeet Matharoo is a very sensitive
architect with an extraordinary body of
work. Safal Profitaire by Bimal Patel is
another outstanding building. Then, there
is the wonderful work done by Apurva
Amin.
I have been lucky to have done some
excellent projects but I shall restrict myself
to one. Satyam House near Rajpath Club,
Ahmedabad.
Satyam House was the first occasion on
which the Satyam team had approached
for a proposal.
It was a free hand that I had and what
came through in the first few meetings was
the simplicity and the uncomplicated
nature of all their personalities. The
simplicity and comfort that I shared with
the team transpired through in the project
and it was a great experience working with
them.
The solid parallel north-south walls and
the simplicity of form was directly
influenced by our climatic conditions and
the need to have an open, transparent and
fluid working environment which would be
a reflection of the corporate policies of the
group as real estate developers. The
skewed ramp juxtaposing over the double
height entrance frame covered by a glass
Interiors and Landscaping
Post - Earthquake buildings in
Ahmedabad
Satyam House, Ahmedabad
floor, cutting through the water body,
provided for an interesting shift and lent a
lot of dynamics at the onset.
The all glass north facade of the building
lets in the soft northern sunlight making it
an almost see through block. From within,
the glass facades help a lot to bring in the
landscape and make for a pleasant and
comfortable stay in experience.
I must add here that
the advance of
construction
technology and the
introduction of air-
conditioning as well
as modern cooking
appliances have
more or less
overtaken the
Vaastu tenets as far
as architectural
aspects of Vaastu
go. However, Vaastu
is still adhered to
because of its other
output; the
betterment of one’s
prospects.
u March-20144
continued on page 5
u March-2014 5
ARCHITECT’S VOICE
Prathma Blood Bank, Ahmedabad by Matharoo Associates
Safal Profitaire, by Bimal PatelAhmedabad
Some of the worth mentioning are, The Prathama Blood Bank
by Gurjeet Matharoo and Safal Profitare by Bimal Patel
significant buildings
The eastern and western facades do get
punctured, albeit in different proportions,
respecting the difference in heat and glare
that the directions generate, to again bring
in the landscape on both sides.
The double height atrium like space is
acoustically treated that lends a lot of
richness to the experience of being inside
the building.
The Satyam house experience is a point in
my career where I managed to create a
great working environment in a building
which was easy on the eyes and true to its
context.
As such, speaking on a pan - India scale
there is not enough Vaastu demand to
justify the wholesale training of Vaastu and
its inclusion and sustainability in the
Architect’s syllabus.
Apart from Gujarat, Maharashtra,
Rajasthan and parts of the South India
there is not much of an insistence on
Vaastu. Even in the above mentioned
states Vaastu mainly plays a role in private
homes and offices. But, there is in addition
to this there is a whole lot of population in
these states that doesn’t care much about
Vaastu. Moreover, Public buildings,
Commercial complexes, High-rise
buildings are all designed outside the
purview of Vaastu.
Yet, there is the other truth too, that not a
single client has insisted that the Public
building, Commercial complex, High-rise
building be totally anti-Vaastu!
Moreover Vaastu is not just some
architectural fix; it is a way of life. People
who believe in Vaastu have total faith in
the Vaastu Shastri. To them he often
comes as a savior who has rescued them
from crises of catastrophic nature.
The Vaastu advice does not stop once the
structure is made. Rather, the making of
the structure is the starting point of a long
and solid relationship between the Vaastu
Shastri and the client. Every time there are
changes to the building Vaastu advice will
be sought and adhered to. So, even if an
architect were to learn Vaastu he would
never be an acceptable substitute for the
family Vaastu consultant.
Teaching Vaastu
4
continued on page 7
manufactures automotive and forged
components.
The armouring division under Hindustan
Motors Finance Corporation Ltd., a fully
owned subsidiary of HM, is also based out of
the Uttarpara plant. It is one of the leading
bullet-proof fabricators for Ambassador cars
and Mitsubishi Pajeros
The company also has operations in
Pithampur near Indore in Madhya Pradesh
where it produces 1800 cc CNG and other
variants of Winner.
H indus tan Mo to rs has techn i ca l
collaboration with Mitsubishi Motors
Corporation of Japan and, under this
license, produces and markets premium
passenger cars viz. Lancer, Pajero Sport,
Cedia, Montero, Outlander and Lancer
Evolution X (Evo X) at its third plant situated
at Tiruvallur near Chennai in Tamil Nadu.
H indus tan Motors a lso con t rac t -
manufactures Isuzu suv and pick-up vehicle
at Tiruvallur.
Ambassador the car with a British legacy
was the first car to be made in India.
Ambassador was born in 1958. Its design
was based on British car model – Morris
Oxford; build by Morris Motor Co at oxford
United Kingdom. Ambassador borrowed not
the design but technology as well from
Morris. The Ambassador was a runaway
success. Ambassador ruled the Indian
market till 1980’s. The only other car which
was in market was Premier Padmini. The
licence raj, lack of capital and the unfriendly
Indian economic policies ensured that no
automobile manufacturers entered the
Indian market, and Ambassador was
Downfall of the King
enjoying a good market share.
In 1983 MarutiUydog Ltd, launched its
flagship product in collaboration with an
unknown company Suzuki Motors of Japan.
Maruti 800 offered some never before seen
features & a radical design. Soon
Ambassador lost its leadership position to
Maruti. With brilliant marketing strategies &
a radical design Maruti 800 made inroads
into the family segment in the car market &
the segment reciprocated by embracing
Maruti. Ambassador started losing its
leadership position to Maruti.
Ambassador had some advantages over
Maruti800 which made it dearer to certain
segments. It was the only Indian car with
Diesel option during that time. There was a
significant difference in the prices between
Diesel and Petrol, and the other big
advantage it offered was the space and
sturdiness. These two factors propelled the
brand to become popular among big
families and among the Taxi & tour
operators.
Corporate Logos investigates
the causes for the downfall of two
giants of Indian industry. This
month we study the case of
Hindustan Motors and follow it up
next month with the story of HMT.
industan Motors Limited was
establ ished during the pre-HIndependence era at Port Okha in
Gujarat. Operations were moved in 1948 to
Uttarpara in district Hooghly, West Bengal,
where the company began the production of
the iconic Ambassador. Equipped with
integrated facilities such as press shop,
forge shop, foundry, machine shop,
aggregate assembly units for engines, axles
etc and a strong R&D wing, the company
currently manufactures the Ambassador
(1500 and 2000 cc diesel, 1800 cc petrol,
CNG and LPG variants) in the passenger
car segment and light commercial vehicle
1-tonne payload mini-truck Winner (2000 cc
diesel and CNG) at its Uttarpara and
Pithampur plants.
The first and only integrated automobile
plant in India, the Uttarpara factory,
popularly known as Hind Motor, also
Hindustan Motors is an Indian automotive manufacturer based in Kolkata, West Bengal, India. It is part of the Birla Technical Services industrial group. The company was the largest car manufacturer in India before the rise of Maruti Udyog. It is the producer of the Ambassador car, widely used as a taxicab and as a government limousine. This car is based on the Morris Oxford, a British car that dates back to 1954. One of the original three car manufacturers in India, founded in 1942 by Mr. B. M. Birla, it was a leader in car sales until the 1980s, when the industry was opened up from protection. All through its history, the company has depended on government patronage for its sales and for survival by eliminating competition
CORPORATE LOGOS
This article is a researched article and
borrows heavily from printed and
electronic encyclopedias as well as
material provided by our panel of
research scholars and academics
6 Vaastuyogam u March-2014
Hindustan Motors Logo
Hindustan MotorsThe King is now History
CORPORATE LOGOS
6
1950 Hindustan
1958 Hindustan Ambassador
1988 Hindustan Contessa
Hindustan Bedford
The brand was perceived to be less
expensive to maintain & was ideal car for
Indian roads. These were only perceptions,
as Ambassador lacked in quality &
refinement. Rusting was a common problem
faced by its owners.
Ambassador was perceived to be a car ideal
for Indian roads. The brand also had a
positive perception of being less expensive
to maintain. In fact Ambassador was
expensive to maintain and even though the
car looked sturdy it lacked the quality and
ref inement. Rust ing was common
complaints. The only reason consumers
bought the car was due to the economy of
diesel cars which made buyer to
compromise on other parameters.
Another significant market for the brand was
the Government. Over 16% of the brand
sales came from the Government.
Ambassador was the first choice for most
bureaucrats.
However the officials also lost interest in the
brand. With the emergence of new and
better models from other auto-makers, there
was a significant drop in the orders from the
Government.
The fall of Ambassador from a leadership
position to a marginal player is a classic
7Vaastuyogamu March-2014
the Ambassador over the years
Without investing in
either brand or
product, Hindustan
Motors had sealed
the fate of this
brand. In the brand
management
perspective, it’s
suicidal not to
continuously invest
in a brand.
continued on page 8
CORPORATE LOGOS
case of marketing myopia. For decades the
brand had been taking its customers for
granted.
Out of all the fundamentals & techniques in
marketing, it’s failed in almost all which led to
it failure.
Product: If we look at the product,
Ambassador never changed with times. The
brand made many cosmetic changes from
1958-2000 and three upgrades was made
which was named as Mark II, Mark III and
Mark IV. Beyond these so called cosmetic
changes there was no significant value
addition between these upgrades. The look
and the built quality remained the same. A
major change happened when the brand
introduced an 1800 CC Isuzu engine. It did
lift the sales of the brand. But the euphoria
was short lived. The apathy of Hindustan
Motor to offer product changes in tune with
the times made the brand stale.
Price: Hindustan Motor never bothered to
rationalize the price of the brand.
Ambassador was costing around Rupess
4,80,000. At the price a consumer could
afford a more luxurious & comfortable cars.
According to reports, the Hindustan Motor
plant had achieved full depreciation in 2000.
But the company did not even think about
passing on the reduced cost to the
consumer. Had the company rationalised
the price of Ambassador in 2000, the brand
might have survived the competition.
Brand Management: The Company also
never invested in the brand. Without
investing in either brand or product,
Hindustan Motors had sealed the fate of this
brand. In the brand management
perspective, it’s suicidal not to continuously
invest in a brand. Often heritage brands wait
till it becomes dated. Once the brand
becomes dated, it’s virtually impossible to
rejuvenate the brand.
The task is to prevent the brand to become
dated. For that the brand has to go to the
consumer for ideas. Changes in product or
promotions can sustain the brand even in
the light of emerging competition.
Ambassador should have learned from
Maruti 800. The brand survived because it
made changes along with the changing
consumer values. The brand rationalised its
price in the light of emerging competition
which makes Maruti 800 relevant even in the
current market.
7
8 Vaastuyogam u March-2014
Rao Speak
Hindustan Motors is an outstanding example of a bad case
getting worse because of an indifferent logo. The company
made hay while the sun shone on its fortunes by way of an
accommodating protectionist industrial policy and a
benevolent government dispensation that showered it with a
continuous stream of orders notwithstanding quality and
production issues.
The quaint font used in the logo and a massive mismatch of the
colors have fully supported the company’s downfall. Less said
the better!
Dr. Ravi Rao
From the Times of India, Sep 27, 2013.
continued on page 10
mong the seven holy cities mentioned above, Kanchipuram Aand Kasi are the more holiest.
While dying in Kasi gives salvation for a soul, getting born into Kanchipuram assures a person of salvation. Not only that, even if a person is not born in Kanchipuram, if he or she set foot there, they will get rid of all sins.
Kanchipuram is bounded on all sides by holy rivers such as Palar, Cheyyar, Kambaiyar, Vegavathi, Manjalaru, Vanniyaru and Kanchiyaru.
Of the five natural elements such as, air, water, fire, earth and ether, Saivites consider Kanchipuram as the Prithvi (earth) Kshetram. The followers of Saktham (Goddess religion) revere Kanchipuram in terms of Aakasam (ether). Vaishnavites consider Kanchipuram as Thyaga Bhoomi – meaning the place in which God Vishnu appeared from Yagnam (sacrificial fire). Moreover Kanchipuram is also called Satya Vrata Kshetram – mean ing tha t t he res iden ts o f Kanchipuram will always speak truth in all circumstances.
Kanchipuram
Painting showing Goddess Parvati embracing the lingam. Ekambareswarar Temple, Kanchipuram.
KANCHIPURAM
Kashi (Varanasi, U. P.), Kanchipuram (Tamil Nadu), Mayapuri (Haridwar, Uttaranchal)
Ayodhya (U.P.), Avantika (Ujjain, M. P.), Mathura (U. P.), Dwaravati (Dwarka, Gujarat)
THE ANCIENT TIRTHYATRAS OF INDIA
Ancient religious texts mention seven cities in India as sacred. These seven cities are called as
Saptapuri in Sanskrit. ‘Sapta’ means ‘seven’ and ‘Puri’ means ‘town’ . They are Ayodhya, Mathura,
Maya, Kasi, Kanchipuram, Avanthika and Dwaravati. They are called as Mokshapuris – meaning the
towns in the soul can be liberated from worldly sins and salvation can be attained. The Garuda
Puranam mentions them in the following verse.
Ayodhya Mathura Maya Kasi Kañchi Avantika I
Puri Dvaravati chaiva saptaita moksadayikah II –
Garuda Purana I XVI .14
This article is a researched article and
borrows heavily from printed and
electronic encyclopedias as well as
material provided by our panel of
research scholars, astrologers,
academics and pundits
9Vaastuyogamu March-2014
continued on page 11
continued from page 9
According to
scholars,
Kanchipuram has a
continuous and
economically well-
sustained urban
history. The earliest
reference to
Kanchipuram town
form is found in the
Sangam literature
Perumpanatruppada.
Saivism
The Ekambaranathar Temple legends
There 108 Shiva temples scattered around the town limits of kanchipuram each having its own story. All these have been dealt in detail in the ‘Kanchipuranam’.
Parvati’s Penance – At Mount Kailash, once Goddess Parvati covered the eyes of God Shiva in a playful mood. However, Shiva got angry and made Parvati leave Kailash. Goddess Parvati selected the bank of Kambai river to stay. There she made a Linga out of sand and started praising it. To test the perseverance of Parvati, Shiva flooded the Kambai River that threatened to wash away the sand Linga. Parvati embraced the Linga to save it. Due to this, Shiva melted down and brought back Parvati again to Kailash. The sand Linga then hardened, and as believed by the
devotees, it bears the marks of Parvati Devi’s embracing.
Shiva – Parvati Marriage - The holy marriage between God Shiva and Goddess Parvati occurred in Kailash. All the Gods and Sages went to the Himalayas to witness the marriage. Due to this, the northern side of India started to tilt downwards. To equalize the weight between north and south sides, God Shiva ordered Sage Agasthya to go southwards. However, the Sage was saddened that he could not see the marriage. Seeing this, Shiva assured Agasthya that he would once again marry Parvati in Kanchipuram in order to enable the Sage to witness their wedding.
Thereafter, every year in the Tamil month of Panguni (March - April) the holy wedding of Shiva and Parvati is celebrated as a festival. Elsewhere in the temple there is a Sannidhi for Sage Agasthya as referred by Pallava King Mahendra Varman I in his drama “Matta Vilasa Prahasanam”.
Prithvi Kshetram - According to the Saivist belief Kanchipuram is a Prithvi Kshetram. ‘Prithvi’ means sand. The five elements (Pancha Bhutas) of nature, water, fire, earth, ether and air are the great sources of life sustaining energy. There are five Shiva temples, four in Tamil Nadu and one in Andhra Pradesh, each one preserving and exhibiting the core energy of that particular divine element. Except the Jambukeswarar temple in Tiruchirappalli which is a Appu (water) Kshetram, the remaining four are situated in the ancient Tondaimandalam which is spread between Tirupati in Andhra to Chidambaram in Tamil Nadu. The symbolic interlinking of Prithvi (earth) with Kanchipuram is manifest in the famous Ekambaranathar Temple where the Lingam is made up of sand with the outer metallic shield.
The Vaishnavite mythologies revolve around the ‘mountain’ inside the Varadaraja Perumal temple in the south-eastern par t o f the c i ty (L i t t le Kanchipuram) and the ‘cave’ inside the Kamakshi Amman temple in the northern part of the city (Big Kanchipuram). Embedded in several tales linking the foundation of these sites with Vishnu’s incarnations is the theme of the city as a sacred field within which sacrifice takes place. Kanchipuram is termed in Vaishnavite tradition as ‘Thyaga Bhoomi’ (land of sacrifice). The initiator of holy
Vaishnavism
sacrifice in these tales are not human beings like a king or a warrior. God Brahma himself is engaged in this ritual practice to have the vision of Supreme God Vishnu.
There is similarity in story lines associated with Yathokthkari Perumal temple, Ashta Bhujam Perumal temple, Vilakkoli Perumal temple, Singa Perumal temple and the Varadaraja Perumal temple. God Brahma goes for Yagnam without his consort Goddess Saraswati who attempts to disrupt the holy sacrifice. God Vishnu interferes and saves the Yagnam. Eventually Goddess Saraswati turns submissive. At last, Vishnu appears from the sacrificial fire and gives vision to all.
All the mythologies of Sakthi (Goddess) worship in Kanchipuram revolve around the Kamakshi Amman temple. According to the Saktham tradition, Kanchipuram is Akasa Kshetram (ether holy place). Moreover, Kanchipuram is one among the 51 Sakthi Pithams spread all over India. According to legend, once Daksha (father of Goddess Parvati) performed a Yagnam with a desire to take revenge on Lord Shiva.
Daksha was angry because his daughter Dakshayani also known as Sati had married the 'yogi' God Shiva against his wish. Daksha invited all the deities to the Yagnam except for Shiva and Shakti. The fact that she was not invited did not deter Shakti from attending the Yagnam. She had expressed her desire to attend to Shiva who had tried his best to dissuade her from going. Shiva eventually allowed her to go escorted by his followers.
But Shakti, being an uninvited guest, was not given any respect. Furthermore, Daksha insulted Shiva. Shakti was unable to bear her father's insults toward her husband, so Dakshayani (the other name of Shakti meaning the daughter of Daksha) invoked her yogic powers and immolated herself.
Enraged at the insult and the injury, Shiva destroyed Daksha’s sacrifice, cut off his head. Still immersed in grief, he picked up the remains of Sati's body, and danced the dance of destruction through the Universe. The other gods intervened to stop this dance, and the Vishnu 's weapon Sudarshana Chakra (the disc) cut through the corpse of Shakti. The various parts of the body fell at several spots all through the Indian subcontinent and formed sites
Saktham
10 u March-2014
which are known as Shakti Peethas today. At all Shakti Peethas, the Goddess Shakti is accompanied by Lord Bhairava (a manifestation of Lord Shiva)
The Kamakshi temple today is at the very center of the city, with the Ekambaranatha temple to the north-west and the Varadaraja temple to the south-east. It is interesting to note that all the major temples in the city are structured to face the prominent Kamakshi Amman temple.
The seated Kamakshi is a noble image, and to her front is the Sri Chakra in which the Mother Goddess is said to reside in her subtle form. Originally Kamakshi was the fierce form of the Supreme Goddess - Ugrasvarupini.
It was Adi Shankara who installed the Sri Chakra, which contained the ferocity of the goddess and transformed her into the calm and beautiful Brahmasvarupini. Kamakshi’s residence in her Brahma-Shakti form is in a cave below. She is said to have appeared on earth once to destroy demons, including the notorious Bhandasura. The Tapas Kamakshi (goddess in penance to expiate the sin of having closed the Lord’s eyes) has also been placed in the sanctum sanctorum. Coming out of it, on the left can be seen Kamakshi’s attendant Varahi. To her front is the Santana Stambham indicating the place where King Dasharatha
gained the boon of progeny from Goddess Kamakshi.
According to scholars, Kanchipuram has a continuous and economically well-sustained urban history. The earliest reference to Kanchipuram town form is f ound i n the Sangam l i t e ra tu re Perumpanatruppadai.
The town of Kanchipuram was surrounded by a fort and moat in the form of a lotus flower. It had wide roads and streets and trees were planted on both sides. Chariots moved freely in the streets. There was a market place on the outskirts of the town. In the first century AD, neither the temple structure nor the rituals were grown to such an extent in order to enable clustering of settlements around the temples.
The Vaishnavite Tiruvekka or the Yathokthakari temple was the first temple to be mentioned in literary sources. According to archaeological sources the areas surrounding this temple could be royal palace. The city was developed on the Nanthivartha pattern with 2 or 4 groups of settlements with a temple or the palace as nucleus, linked with straight roads cutting at right angles, it was thus on a cross pattern with palace or Temples as Vista closing and terminal points at the ends of the
Planned City
The Kamakshi
temple today is at
the very center of
the city, with the
Ekambaranatha
temple to the north-
west and the
Varadaraja temple to
the south-east. It is
interesting to note
that all the major
temples in the city
are structured to
face the prominent
Kamakshi Amman
temple.
continued from page 10
Mandapa (hall) of the Varadaraja Perumal temple, Kanchipuram, Tamil Nadu, India
continued on page 12
11Vaastuyogamu March-2014
continued on page 13
Rajaveedhi on North and South and Kailasanathar and Vaikunda Perumal temple at the eastern and western ends respectively.
The Pallava King Narasimha Varman II constructed Manjaneer channel to facilitate drainage outflow. and digged the Sarvathirthakulam for public bath near the Ekambaranthar Temple. Houses came up on raised grounds and with burnt bricks for the first time, and the concept of garden at the backyard, a wide front space in the form of ‘Thinnai’ or Verandah which is the scene in old parts of the city even today. This was to provide good ventilation and for draining of rain water swiftly.
All the mythologies
of Sakthi (Goddess)
worship in
Kanchipuram
revolve around the
Kamakshi Amman
temple. According
to the Saktham
tradition,
Kanchipuram is
Akasa Kshetram
(ether holy place).
Moreover,
Kanchipuram is one
among the 51 Sakthi
Pithams spread all
over India.
Ekambareswarar Temple, Kanchipuram.
Religious Centre
Kanchipuram was one of the important places in the annals of the history of religion in India. It has the distinction of accommodating the major religions of Ancient India - Saivism, Vaishnavism, Buddhism and Jainism. The leaders and ideologues of these religions chose Kanchipuram as their head-quarters. Scholars set up monasteries, to engage in philosophical debates etc. Even though these religions had uncompromising positions and even showed enmity in s t a n d p o i n t s , t h e y c o e x i s t e d i n Kanchipuram. The city of Kanchipuram itself was divided into Siva Kanchipuram, Vishnu Kanchipuram, Jina Kanchipuram
and Buddha Kanchipuram. Among these four, the first two divisions are still followed.
Saivism - There are five Siva temples in Kanchipuram which were sanctified by the verses of Samayakkuravars, the prominent four among the 63 Nayanmars. They are Aneka Thangapada Eswarar temple, Ekambara Nathar temple, Onakantha Eswarar temple, Tirukkaleeswarar temple and Tirumetrali Eswarar temple. Of these five temples, the Ekambara Nathar temple is very old and mythologies knitted around it are unique and popular. Moreover, all the four Samayakkuravars sang verses on it. Including these five sanctified temples nearly 108 Saivite temples are spread all over the Kanchipuram town area – all are
continued from page 11
12 u March-2014
continued on page 14
old and each one of them having a distinct mythological background.
The architectural marvel, Kailasa Nathar temple is a standing example of the development of Saivism in Kanchipuram. Its creator, the Pallava King Narasimha Varman II presented himself through his inscriptions as a staunch Saivite. Siva Chudamani was one of the titles he bore. The big temples such as, Kachapa Eswarar temple, Kamakshi Amman temple and Kumarakkottam are also strongly rooted in Saivite tradition. Even though Kamakshi Amman temple belongs to the Saktham tradition (Goddess worship) it cannot be separated from Saivism. All the Saivite sects such as Pasupatham, Kalamukham and Kapalikam existed and flourished in Kanchipuram.
continued from page 12
Varadaraja Perumal Temple, Kanchipuram.
Vaishnavism - Out of the 108 Divya Desams (Vaishnavite temples or shrines sanctified by the hymns of Azhwars) eighteen are situated in the Kanchipuram town itself. The Yathokthakari Perumal temple was the oldest one and finds reference in the Sangam literature Perumpanatruppadai. Poigai Azhwar, the first and foremost among the twelve Azhwars was born in Kanchipuram. The Divya Prabandham originated from his first Tiruvandhadhi. He also takes credit for being the first person to write Vedic philosophy in Tamil and in poetic form. In this respect, it can be said that the great Vaishnavite tradition of South India originated in Kanchipuram.
The fourth among the twelve Azhwars, Tirumazhisai Azhwar lived in Tiruvekka at Kanchipuram with his disciple Kanikannan. Ramanujar, who established Vaishnavism as an organized religion and provided the strong philosophical foundation called Visishtadvaita, stayed at Kanchipuram for learning during his younger days. In Kanchipuram he was identified by Saint
Alavandar as the future leader of Vaishnavism.
Vedanta Desikar, one of the great teachers of Vaishnavism was born in Kanchipuram. He was a great intellectual, philosopher and authored more than 100 texts. During his time he surpassed all opponents of Vaishnavism through debates. Prativati Bayangaram Annam, who wrote the famous ‘Venkatesa Suprabhatham was also born in Kanchipuram. Tiruvaimozhi written by Nammaznwar which is also known by the name ‘Dravida Veda Sagaram’ was summarized by Nambi Pillai. But for some reasons it was kept incognito. This book was first published as ‘Yatindra Vaishnava Prabhavam’ at Kanchipuram.
Sri Bhashyam written by Ramanujar was compiled into a text by Sudarsana Acharya, a disciple of Ramanujar. This text also originated at Kanchipuram. A doyen of the Vaishnavism, Prativati Bayangaram Annangarachariar was also a native of Kanchipuram. He has published more than
u March-2014 13
Kanchipuram was
one of the important
places in the annals
of the history of
religion in India. It
has the distinction
of accommodating
the major religions
of Ancient India -
Saivism,
Vaishnavism,
Buddhism and
Jainism. The leaders
and ideologues of
these religions
chose Kanchipuram
as their head-
quarters. Scholars
set up monasteries,
to engage in
philosophical
debates etc.
continued from page 13
1000 religious texts. He was the recipient of President’s award and his birth centenary was celebrated all over Tamil Nadu.
Jainism - Kanchipuram, being the capital of the Tondaimandalam was not insulated from this sweep of Jainism all through South India.
The Pallava king Simhavishnu, who ruled from Kanchipuram, was a follower of Vaishnavism, but he did not look down upon other religions. His son Mahendravarman I (Seventh Century AD) was drawn to Jainism early in life. The wonderful cave temple at Sittannavasal is attr ibuted to his munificence. Located in the Pudukottai area, the cave has frescoes on Jain spiritual themes like the Samavasarana (divine pavilion) Lake. It is significant that Mahendravarman’s drama, Matta - vilasa -prahasana, which is a satire on the ways of the Pashupatas, the Kapalikas, and the Buddhists, avoids any criticism of Vaishnavism, popular Saivism, or Jainism
At a distance of ten miles from Kanchipuram is Tirupanambur, where the Jain acharya Akalanka lived. He is said to have defeated the Buddhists in a debate in the court of King Himasitala of Kanchipuram. The eminent Jain commentator Suranandi lived in Tiruparuttikunram. ‘Merumandara Puranam’ is the legend of the two assistants of the thirteenth Tirthankara, Vimalanatha. This narrative in thirteen cantos about the princes Meru and Mandara is attributed to Mallisena Vamana (Fourteenth Century AD) who lived in Kanchipuram. The impressions of his feet and those of his disciple Pushpasena are honoured in the C h a n d r a p r a b h a t e m p l e a t Tiruparuttikunram in Kanchipuram. The village of Tiruparuttikunram and the surrounding places are called as Jina Kanchipuram.
Buddhism - Manimekalai, the epic poem of the later Sangam age elaborately describes the events that take place in Kanchipuram that are related to Buddhism. The central character of this primarily Buddhist epic is Manimekalai, who was a dancer before but later became a nun. She obtains the Amuda Surabhi (nectar vessel) which produces food without end. This she uses for performing charity. In the course of her travels, she is directed by her grandfather Masattuvan to go to Kanchipuram, as the city had been devastated by a drought. When she goes there, she finds a temple of Buddha at the very center of the city: The king builds a garden in honour of Manimekalai’s coming to help his people. Delighted, Manimekalai makes him build a lotus seat for Buddha. She then places the
Amuda Surabhi on the lotus seat and welcomes all living beings to gather to be fed. She then meets her spiritual teacher, Aravana Adikal, who instructs her in the Dharma.
Her mind illumined, Manimekalai dedicates herself to the ideal life that leads to salvation. There is a place called Arappanancheri, where the sage Aravana Adigal is said to have spent the latter part of his life. Today the place is known as Arapperumchelvi Street (Maid of Great Charity). History records the names of several great Buddhists of Kanchipuram who spread the Dharma all over the world. Buddhaghosha (Fifth Century AD), along with the monks Sumati and Jotipala, lived in Kanchipuram. Aniruddha, author of Abhidhammatthasangaha, lived in the Mulasoma Vihara.
A Pallava king named Buddhavarman apparently built many viharas. Acharya Dharmapala, who entered the Sangha on the eve of his wedding, lived in Patatitta Vihara built by Ashoka near Kanchipuram. He wrote Pali commentaries for some of the Tripitaka texts. He taught at Nalanda University but died young at the age of thirty-two.
Ashoka’s closeness to Kanchipuram has been recorded by Hsuan Tsang, who says that a Buddhist stupa built by him was still standing four centuries later. Deepankara Thero, author of the Pali work Bhujja Madhu, lived in Balatissa Vihara in K a n c h i p u r a m . A n a n d a T h e r o o f Kanchipuram was taken by addhamma Jotipala to Burma to spread Buddhism there.
There are other revered names associated with Buddha Kanchipuram: Venudasa, Vajrabodhi, Sariputra Among the most famous Buddhists of ancient Kanchipuram are Dignaga and Bodhidharma. Hsuan Tsang, who visited Kanchipuram in the 7th Century AD, records that there were one hundred monasteries with ten thousand monks belonging to Theravada Buddhism following Dignaga’s yoga. Dignaga (Fifth Century AD) was a native of Kanchipuram a n d w a s b o r n i n S i m h a v a k t r a (Seeyamangalam). His Hetuchakra (Wheel of Reason) inaugurated Buddhist philosophical logic. Bodhidharma (Fifth Century AD) was a Brahmana prince of Kanchipuram who became a Buddhist and was trained in the techniques of meditation by Prajnatara.
The areas now included in the Big Kanchipuram were once considered as Buddha Kanchipuram.
14 u March-2014
u March-2014 15
he history of Kanchi can be traced
back to several centuries before the Tadvent of the Christian era. The
place finds its name in Patanjali's
Mahabhashya written in the second century
B.C. Manimekalai, the famous Tamil
classic, and Perumpanattu Padai, a great
Tamil poetical work, vividly describe the city
as it was at the beginning of the Christian
era.
Buddhism took deep root in Kanchi about
the 1st century A.D. Its influence began to
decline in Kanchi and in South India when
there was a great awakening among the
Hindus under the Vaishnavite Azhwars, and
Acharyas and Saivite Nayanmars. The lack
of royal patronage for Buddhism under the
Pallavas, Cholas and Vijayanagar kings
greatly undermined the vitality and
popularity of this religion. However,
sporadic preaching of the principles of
Buddha Dharma continued to exist till the
end of the 13th century. During Hiuen
Tsang's visit, when the country was under
the Pallavas, there were hundreds of
Sangharamas (Hostels) and ten thousand
Thera priests. Kanchi was proud of
producing Dignaga the famous Buddhist
logician, Bodhi - dharma and Dharmapala
who set high standards in the mastery of
Buddhist learning. Dignaga served in
Nalanda University with distinction and was
well versed in the Mahayana and Hinayana
systems and wrote many standard works,
which are admired by the Chinese, and the
Japanese even today. Dharmapala
abandoned worldly life in his youth and
became a great teacher at Nalanda on
Buddhist logic and meta - physics.
About 2 miles to the south of Kanchi,
Tiruparutikunram, a suburb of Kanchi, on
the southern bank of Vegavati, has long
been known as Jaina Kanchi. It is a
stronghold of the Digambara sect of
Jainism. For want of royal patronage and
public support, the religion did not thrive and
was confined only to a few staunch
followers and their descendants. The city
was under the Cholas from the 10th to the
13th century. The Cholas evinced keen
interest in the development of religion, as is
evident from the inscriptions on thewalls of
the temples. The weakness of the later
Cholas and the - confusion caused by the
invasion of Malik Kafoor was responsible for
the capture of the city by the Mohamedans.
The invasion was said to have been
attended with great devastation, according
to the historian, Ali bin Azizullah.
Kanchi is regarded as one of the three most
important centres of Vaishnavism, the
others being Srirangam and Tirumalai
(Tirupati), It is also regarded as one of the
four Vaishnavite centres in South India, with
the addition of Tirunarayanapuram in
Mysore. Every Vaishnavite even today
prays to the presiding Lords in these four
places three times a day from wherever he
might be. In ancient texts, Kanchiis called
as Satyavrata Kshetram. Saint Poigai
Azhwar, the first of the first three Azhwars,
was born here and Sri Vedanta Desika, the
last of the Vaishnavite Acharyas, was also
born here.
The great Vaishnavitere former,Ramanuja,
who was born in sriperumbudur, spent his
early years in Kanchi and had his education
and spiritual enlightenment at the feet of
Lord Varadaraja. Alavandar, one of the
greatest of the Vaishnava Acharyas, stayed
here dedicating his life to Lord Varadaraja.
This is the place where the great devotee
Tirukkachi Nambi, an elder contemporary of
Ramanuja, spent his life in the service of
Lord Varadaraja and learnt the six great
principles of Visishta - dvaita philosophy
from Lord Varadaraja Himself.
The fourth of the twelve Azhwars,
Tirumazhisai Azhwar, also lived here. The
hymns of the Azhwars in praise of the Lord,
Divya Prabandam, are a perpetual source
of inspiration to all Vaishnavites.
The Nayanmars have praised the Lord here
in their Tevarams. Sundaramurti Nayanar
r e g a i n e d h i s s i g h t h e r e . S a i r t ,
Pattinathadigal also poured out his divine
songs in praise of Lord Ekambaranatha
here. It is said that six out of the 63 Saivite
Nayanmars belonged to Tondaimandalam
of which Kanchi was the capital. It was here
that Adi Sankaracharya established the
Kamakoti Peetham. Manimekalai sought
salvation here, through her service to
humanity.
The great Tamil work Kanda Puranam and
Kanchi Puranam were composed here.
Tyagaraja also has sung about Lord
Varadaraja and the Goddess Kamakshi
Devi. Kanchi is the birthplace of the famous
historian Chanakya, also called as Kautilya,
of the Maurya Empire. As both Saivite and
Vaishnavite saints with their great learning
flourished in the 6th and 7th centuries, they
made Kanchi a great seat of learning of
Sanskrit and Hindu religion, next only to
Kasi.
Kancheepuram is the Banaras of the South.
Saint Appar has sung of the city as of
boundless learning. The catholicity of the
Hindu religion allowed both the sects to
flourish side by side under the influence of
their different tenets. The Saivite stronghold
is Big Kanchi known as Siva Kanchi and the
Vaishnavite stronghold is Little Kanchi or
Vishnu Kanchi. Both combined form the city
of Kancheepuram. - It is said in Brahmanda
Purana that Kasi and Kanchi are like the two
eyes of Siva. Kanchi Kamakshi and Kasi
Visalakshiare always spoken of together.
The centre of attraction in Vishnu Kanchi is
the temple of Varadarajaswami situated on
the top of Hastigiri or Elephant Hill. One has
to ascend 24 steps up the hill to reach the
sanctum sanctorum. Lord Varadaraja is in
standing posture facing towards the west
with his gracious look. The figure is huge in
size with four hands holding the insignias of
Sankha, Chakra, etc., and richly decorated
with costly jewels. It is said in Brahmananda
Purana that the entire creation came to a
standstill once because of the pollution of
the mind of Brahma, the Creator. To get rid
of this mental pollution he entered into deep
meditation on the banks of the holy Ganga
to purify himself. He heard an invisible voice
wherein he was directed to perform one
The temple of Varadarajaswami
continued on page 16
Excerpts From the classic “Temples of Tamilnad” by R. K. DasPublished by Bhavans Book University
Temple Town of Kanchipuram
men and women and monkeys, are vivid
portrayals of the socio - physical culture of
the time. The sculptors were postmasters in
depicting life-like figures with their crude
chisel on black granite. The scenes remain
as sharp as when they came out of the
sculptor's dexterous hands and still remain
a marvel to the sightseers even centuries
after. It may verily be called the Museum of
Vijayanagar Art and Sculpture.
Coming to the religious sanctity of the place,
it is said that the town contains 18 Tirupatis
praised by Vaishnavite Alwars. The
Varadarajaswami temple itself contains
three sacred places of puranic importance;
first, the shrine of the presiding deity, Lord
Varadaraja, the second, the shrine Lord
Yoga Narasimhaswamy in the cave below
Hastigiri Hill, and the third, the shrine of Sri
Perundevi Tayar, consort of Lord
Varadaraja.
The Dhwajastambham of over 100 feet in
height is made of a single stone. The Ananta
Teertham, a holy tank, is on the north of the
100-pillar mandapam. There are two
mandapam in the tank - one for Lord Sri
Artigiri Varadaraja and another called the
Neerali mandapam. Lord Sri Artigiri
Varadaraja is lying below the water and is
taken out once in a generation for the
worship by the devotees.
A beautiful flower garden is inside the
prakarams where shrines of Azhwarshave
been installed. Sri Perundevi Tayar, the
consort of Lord Varadaraja, pays a visit to
this garden every Friday, when a festival is
celebrated. It is said that Sri Perundevi
Tayar had her manifestation in a holy tank
near the eastern tower. The shrine of this
Tayar is on a small hillock. On entering the
Hastigiri Hill gate we notice in Sri Guha
Narasimha's shrine, Lord Sri Alagaisingar
and Sri Haritartha Devi. The Supreme God
here gave Lord Brahma a darsan.
Ya thok taka r i Temp le . The name
Yathoktakari means "one who did as was
bid".
We have seen earlier how Mahavishnu
acted according to the desire of Brahma
and saved him from having to forsake the
sacrifice started by him. Here, during the
time when Tirumazhisai Azhwar was doing
his services in the temple, he had a great
devotee by name Kanikannan, a gifted
poet. An old lady who had been a dancing
girl in the King's court in her youth was very
much devoted to him (Kani Kannan) and he
rejuvenated her into a girl of sweet sixteen
by pleasing the Lord with his songs.
Seeing her, the King also wanted to
rejuvenate himself and therefore sought the
help of Kanikannan. But Kanikannan
refused the request of the King, as his
desires were for mundane pleasures,
whereas the rejuvenation of the old lady
was meant to help her to serve the Lord arid
his devotees for a long time with all the
strength of her body as desired by her. The
King wanted to use the good means for a
bad end. He wanted to neglect the path of
Saranagati or self surrender, which is the
essence of all religions. The King became
annoyed and banished Kanikannan from
the city. Tirumazhisai Azhwar himself could
not stay in the city without his devotee
Kanikannan.
He approached the Lord with the following
words: "Wilt thou keep silent, my Lord of
Kanchi, when our devotee Kanikannan is to
leave the place and I myself have to go with
him? Rather, Thou thyself should quit this
place folding up thy snaky bed, taking it
along." It is said that the Lord Himself at
once left the place along with the Saint and
his devotee. The whole Kancheepuram
grew dark as under a total eclipse of the
sun, and everything became gloomy. The
residents of Kancheepuram ran to the
King's court and protested against his order.
The King had to come down and approach
Kanikannan with an apology. The divine
party was by then halting on the outskirts of
the city on the bank of the river Palar in a
place, which to this day is known as Orikkai
(Oru-iravu-irukkai) or the place where the
Lord stayed for a night.
Kanikannan accepted the apology of the
King and Saim Tirumazhisai desired the
Lord too to retrace his steps, approaching
Him with a prayerful song. The Lord heard
his prayer and returned to the city, which
immediately became bright as before. To
commemorate this incident, a festival is
celebrated to this day in the month of Tai
(January - February) on the birth
constellation Makham of the Azhwar.
This is how Yathoktakari the Lord, who was
ever so ready to abide by the wishes of the
devotee, the Azhwar, proved it by his action.
The first and foremost of the Dravidian
saints, Poigai Azhwar (1017 - 1137 A.D.),
was born in the immediate neighborhood of
this temple and sang in praise of the Lord.
u March-201416
thousand yagas to bring purity to his mind.
As the number was overwhelming for him to
perform during a lifetime, he intelligently
selected Satyavrata Kshetram. As the most
sacred place where performance of one
yaga gets the merit of a thousand. Brahma
had previously got into an altercation and
misunderstanding with his consort
Saraswati. Finding Brahma engaged in
celebrating a sacrifice, Saraswati wanted to
spoil its merits by washing away the
sacrificial area, and transformed herself into
the form of River Vegavati. Brahma started
fervently praying to Lord Vishnu to save him
from this predicament by arresting the flow
of the river. Mahavishnu came in the form
Yathoktakari Perumal and laid he flat
against the course of the fast-flowing river,
Just then Brahma concluded his yaga and
Mahavishnu emerged out in the form of
Varadarajaswami. Brahma requested him
to bless his devotees for all time to come at
this place and Mahavishnu conceded to his
request and remained manifested there in
physical form. It is believed that
Mahavishnu appeared to Brahma in Krita
Yuga, to Brihaspati in Dwapara Yuga and to
AdhiSesha in Kali Yuga.
The Vijayanagar kings constructed the
temple and the grand gopurams on the east
and the west which are architectural
marvels. There are five prakarams around
the temple, with high outer compound walls.
The whole temple covers an area of about
23 acres. Probably this is the largest area
covered by a temple. Within the first
prakaram there is a hundred-pillar
mandapam built in the 16th century A.D. by
the Vijayanagar kings.
The sculptural beauty of the pillars is
amazing. Ornamental rings carved out of
single stone at the Four Corners of the
mandapam in the form of a chain are a
delightful spectacle. All the pillars contain
marvelous specimens of Vijayanagar art
from top to bottom. There are carvings
depicting different legends from Hindu
mythology and forms of dancing damsels in
various poses. The cavalcade of marching
soldiers, the baffling and intricate physical
feats as shown in a circus by a number of
continued from page 15