Co-creation for impact.

James TattersfieldHead of StrategyLatimer Group @JTattersfield

@latimergroup through co-creation, we help organisations and governments build and maintain a transparent dialogue with their customers, audiences & citizens.

why co-creation?

beneficiaries

donors

audiences

members of the public

co-creation is about embedding democratised decision-making into your organisation.

we believe it empowers ‘passive recipients of care’ to be transformed into ‘active agents of change’ in their communities.

how to co-create with your audience(in 3 easy steps)

1. identify the right people.

2. work with them to develop solutions that are realistic and based on their lives.

3. help them to distribute the solution to their peers via channels they respond to.

how do we do it?

insight & innovation (research & development)content & campaigns (activation)reach & influence (distribution)

• Worked with young people around the world to identify online influencers who spoke out on FGM

• Created the world’s first Instagram documentary

• #FreedomIs was screened to world leaders at the Girl Summit 2014 in partnership with UNICEF and the UK Government.

• Results: • 2,000+ 15-second Instagram clip

submissions from around the world. 444,000 social media actions taken.

• 3,000 pledges worldwide.• 200,000 YouTube views in 5 days.

• Latimer worked with 6 YouTube influencers to co-create & deliver a communications plan that involved coordinated global distribution of a ‘hero film’ with subsequent ‘response’ materials being seeded out across a two week period.

• +1,000,000 views on YouTube across multiple influencers channels.

• Mobilised a global audience across North and South America, South Africa, UK and Japan.

• Government report on violence against women and girls was due to be released but was 350 pages long.

• Latimer worked with community partners to identify young girls in gangs at risk of violence and co-create a series of short films.

• Content distributed via youth-led community events across NE England.

co-creation challenge

1. Focus on one organisation per group - any volunteers?

2. Think about a big decision the organisation has to make in thecoming months.

3. How could you involve your beneficiaries etc. in this decision?

4. How would you incentivise them to keep engaged?

5. How could you make use of their reach and influence to shoutabout the outcome of the decision?