2016 Social Media Marketing Campaign Proposal

Carolina National Golf Club | June 3, 2016

Who

 Social  media  ads  are  targeted  to,  and  shared  by  users  with  the  same  interests.    

Where Customers find us

Placement-Where the campaign will be seen

Advertisers  choose  which  platform  their  ads  will  appear  

How we get started

What do we want to promote?    

Each  Ad  Campaign  allows  for  a  limited  amount  of  customization    (  ie.  Custom  pic,  brief  tag  line,  and  call  to  action)    

Audience

We  choose  our  audience  we  want  to  reach  by    choosing  targeted  demographic  characteristics  of  facebook  users.      

Only  those  users  who  fit  into  the  criteria  are  targeted  to.  

Daily Reach

Our    daily  reach  is  determined  by  our  set  budget  and  how  many  clicks  to  our  site  have  been  produced          

Budget

We  set  spending  limits  before  campaign  begins.          

We  spent  $10  per  day  for  the  June  2014  campaign  

Facebook  requires  a  credit  card  for  payment  

Ad Tracking /Conversion

Analytics Ad  performance  analytics  are  available  by  logging  into  the  ads  manager    

The  example  blow  is  a  snapshot  of  our  summer  ad  campaign  from  summer  2014