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Our core strength lies in identifying the critical

issues of complex projects and providing strategic,

actionable solutions that accomplish your objectives.

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We Deliver:

innovative and analytic thinking

objective and strategic insights

superior leadership & communication skills

exceptional results that drive your business

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COMPANIES WHERE WE HAVE

DELIVERED VALUE

• ADB/Borden

• Brown Forman Beverages

• The Coca-Cola Company

• The Dannon Company

• Domino’s Pizza

• Haagen-Dazs

• Hershey Food Corporation

• Kiwi Brands

• Kraft General Foods

• Lowe’s Companies

• Michael Foods

• Miller Brewing Company

• Snapper

• Welch Foods

• WhiteWave Foods

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APPROACH

o We have worked on a wide range of assignments for a variety

of clients, including some of the best known and respected

companies in the world.

o We work on a project specific basis or to fill a need to close a

talent or capabilities gap.

o We are experts at managing complex projects involving

multifunctional organizations or business units, providing

strategic counsel and unbiased insights.

o We believe there is no ‘one size fits all’ approach. We use our

vast experiences and expertise to meet your individual needs.

o We work with you to accomplish your objectives as an active

and committed partner.

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AREAS OF EXPERTISE

Business Planning – Existing and New Businesses

Strategic Value Development

Organizational Restructuring

Qualitative Research, Marketing Analytics

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BUSINESS PLANNING – EXISTING AND NEW BUSINESSES

New product/new category assessments and business case development to

guide investment priorities and provide solid strategic direction.

Assessed, quantified and developed new product lines/ new categories, including research,

category, consumer and situation assessments, concept creation, development of positioning

statements and commercialization elements and strategy.

Conducted total category assessments to evaluate business potential, including consumer,

customer and competitive evaluations, economics, risks, strategic recommendations and

supporting rationale.

Developed business cases for new products including opportunity assessment, financials, risks,

recommendations, etc.

Identified ways to strengthen the consumer proposition. Developed financial assessment

guidelines as well as brand role, aspirations, positioning/architecture statements and test market

selection criteria.

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BUSINESS PLANNING – EXISTING AND NEW BUSINESSES

Development of business and marketing plans, planning models and

processes, and long term strategies to drive business growth.

Created comprehensive business strategies, long-term channel strategies and development plans.

Standardized research processes for advertising, packaging, and new products to create efficiencies

and conducted Best in Class review of suppliers.

Led project team consisting of internal and external resources to develop division strategy and

prioritized work plan for short and long term development.

Created annual marketing plans and long term marketing vision.

Developed new approaches and new models for division planning including content, process, timing

and format.

Developed local market assessment and planning processes to enhance local market opportunity

identification, leading to a more consistent strategic approach to address these opportunities.

Revamped content, structure and timing of a system for marketing program communication.

Created guiding principles, future direction and work plan resulting in a new approach to provide

more focused, useful sales materials that are better linked to marketing and sales priorities.

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STRATEGIC VALUE DEVELOPMENT

Creation of customer value propositions to answer the question from

your customers: “Why should our firm purchase your offering

instead of your competitor’s?”

Developed strategic goods and services bundles including identification,

assessment, prioritization and development of new products and new

categories.

Crafted existing products and services into a customer value proposition,

leading internal multi-functional team to develop an objective SWOT and

features/advantages/benefits of major components and sub-components of this

value proposition.

Led work team to develop customer positioning of strategic innovation

pivotal to long term success.

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ORGANIZATIONAL RESTRUCTURING

Clarification of roles, decision rights, accountabilities and processes to

improve organizational efficiency and effectiveness.

Framed responsibilities, scope, structure and deliverables for newly created functional groups.

Restructured key functional groups to improve efficiency and effectiveness, including analysis of

current situation, identification of unmet needs and problem areas and recommendations for

revisions to structure, processes, roles and responsibilities.

Led company wide project involving 11 different functional areas with multiple stakeholders to

optimize the marketing process.

Clarified roles, responsibilities, decision rights and work flows across marketing processes,

including detailed accountabilities for each function, roles for each business unit and detailed

process maps to improve efficiency and effectiveness.

Reorganized headquarters based marketing function to facilitate the management of both

established businesses and new businesses.

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Internal and external customer research to source ideas and to gain a

better understanding of issues and to inform strategic decisions.

Developed targeted questionnaires / discussion guides and conducted

interviews to gather insights. Conducted comprehensive analysis and

summary of feedback, insights, and implications.

Conducted “Best-in-class” supplier research, including custom research and

analysis, summary of findings, implications and recommendations.

QUALITATIVE RESEARCH

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JoAnne C. Nightingale

• President: CNC

• 20+ years experience

• Prior Line Management Experience: Kraft Foods, Procter & Gamble, IBM

• Education: Master of International Business - University of South Carolina, BA – University of Virginia

John W. Seeley

• 25+ years experience

• Prior Line Management Experience: Procter & Gamble

• Education: MBA – The Amos Tuck School at Dartmouth College; BA -

Grinnell College

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CNC NETWORK

Valerie Smith • President: Valerie Smith Consulting

• 25 years consulting experience with a focus in management & organization development

• Prior Management Experience: SMS/Siemens, Sun Company

• Education: MPA- American University; BA -Boston University, Ohio Wesleyan University; NTL &AR Mastery

Jack Wilson • Senior level executive with an extensive background in sales, marketing, and operations.

• Prior Management Experience: SVP The Coca-Cola Company, VP The Zyman Group, EVP/CCO NuCO2 Inc.

• Education: B.S. Business - Pennsylvania State University

David Chopko President: Fox Hollow Professionals

30 years domestic and international management experience in M&A, finance, marketing & product development.

Prior Management Experience: W.L. Gore , E.I. DuPont De Nemours & Co.

Education: MBA- Northwestern University; JD – Duquesne University; BA – University of Delaware

David Weinberger President: Customer Centric Strategy

28 years of consumer/shopper insight & marketing analytics expertise

Prior Management Experience: Kraft, Home Depot, The Coca-Cola Company, Georgia Pacific, Burke Marketing

Education: University of Alabama

Michael Nightingale 32 years executive/senior management experience with a focus on general management and customer service

Prior Management Experience: President/COO MEDecision; GM- Medical Associates; President/CEO – GMIS; SMS /Siemens

Education: MBA – Harvard Business School

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• We are a unique resource.

• For 20 years we have delivered exceptional results.

• We offer the management skills and breadth of experience of much larger firms, but take a

personal “hands-on” approach with your business.

• We possess both exceptional leadership and communication skills.

• We are strong strategic and analytic thinkers, results oriented and have a bias for action.

• We do not produce theoretical non actionable reports that sit on the shelf, but actively

engage with you, our client to deliver results that drive your business.

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NEXT STEPS

Contact us

to see how we can help you

accomplish your business

objectives

jacn.cnc@verizon.net

610.486.0153

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