CMMP® designations lead to the greatestselection of career opportunities within the

Marketing and Management areas

“Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” – Peter Drucker

The purpose of marketing is to achieve organizational goals by determining the needs and wants of customers and delivering the desired benefits.

Marketing is the area of management responsible for researching and satisfying customer needs, through product and service development, planning, pricing, advertising, promotion and distribution.

Marketing as a subject has its roots in a diverse range of disciplines such as economics, psychology, sociology, anthropology, and statistics.

Importance of Marketing

No business around the world, can afford to ignore the importance of marketing. Whether it is a large business or small, non-profit organization or industrial product manufacturers.

Every company needs marketing in order to create awareness for them and their products and services in order to stay competitive. Consequently, marketing positions can be found in every business sector:

Marketing Jobs

Business Sectors: Manufacturing Sector Retailing Wholesaling Service Marketing Government International Marketing

Non-Business Sectors: Non-Business Organizations Hospitals Museums Educational Institutions Political Parties Charitable Organizations

The International Institute of Marketing Professionals (IIMP®) has developed CMMP® designations that lead to the following marketing management careers that can contribute to any business sectors:

CMMP® Career Paths

Account Based Marketing Affiliate Marketing Brand Management Consultancy Consumer Behavior Customer Relationship Digital Marketing Experiential Marketing Global Marketing Integrated Communications Internet Marketing Key Account Management

Marketing Channels Management Marketing Ethics & Compliance Marketing Intelligence System Performance Measurement Marketing Planning Marketing Research New Product Development Pricing Strategy/Methodology Relationship Marketing Social Media Marketing Sustainability Marketing Value-Based Marketing

Introduction: The International Institute of Marketing Professionals (IIMP®) is the world's leading global network of the marketing community. It is a not-for-profit professional entity found on July 29th 2009 with a head office in Toronto, Canada.

Mission: IIMP’s mission entails promoting confidence in the Marketing Profession around the world through industry advancement of its members and working towards public interest.

Vision: IIMP’s vision entails becoming the premiere body in setting standards for certifying marketing practitioners and academics around the world.

Core Values: Integrity – Knowledge – Excellence – Professionalism

About IIMP®

IIMP® is devoted to executing the following goals:

Publishing the International Journal of Marketing Principles and Practices - IJMPP, a high quality scholarly publication.

Publishing the Internationally Accepted Marketing Standards™.

The establishment of relationships with marketing associations and the development of IIMP® Chapters.

The accreditation and recognition of training centres.

Organizing & participating in major marketing conferences.

Establishing awards program to recognize accomplishments of marketing practitioners.

The establishment of Certified Marketing Management Professional – CMMP® Designations.

Major Goals of IIMP®

Designations based upon the Internationally Accepted Marketing Standards (IAMST) with the following objectives:

The development of the CMMP® designations

Developing standards to gain high-quality, practicality and enforceability

Implementing the best practices, polices and accountability in the field of marketing

Establishing integrity & ethical conduct in the profession

Providing credibility to the marketing practices, interactions and transactions

Distinguishing the marketing field from other disciplines

Providing a framework and reference for training programs and marketing designations.

Setting Marketing Standards

CMMP® designation holders will gain a deep and comprehensive knowledge of key areas in the marketing.

Achievement of the CMMP® designation will denote the attainment of the highest professional education and ethical standards in Marketing.

The CMMP® is a mark of distinction for those who demonstrate commitment to the marketing profession.

The CMMP® designation provides marketing practitioners with the specialized knowledge, confidence and credibility needed to get ahead and take charge of their marketing oriented careers.

CMMP® professionals will be able to demonstrate their leadership skills and marketing expertise within their organizations.

CMMP® Designation Holders

CMMP® (Certified Marketing Management Professional) is a globally-recognized and well respected measure of professional and academic excellence in the practice of marketing.

The CMMP® designation program is delivered by implementing state-of-the-art handbooks. These are guidelines and a references for marketing professionals all over the world.

CMMP® Designations: Associate CMMP®

Manager CMMP®

Executive CMMP®

Chartered CMMP®

CMMP® Designations

Associate CMMP® is an Introductory Level Globally-Recognized Marketing Designation

Designed for New Marketing Professionals

Encourages Professionals belonging to disciplines outside of marketing

Suitable for Marketing Students Pursuing a Marketing Degree

Account Officers, Marketing Associates, Client Service Representatives, Assistants to Marketing Officers, Territory Officers, Sales Officers and Call Center Officers etc.

Provides a valuable foundation in marketing to non-marketing professionals like Engineers, Pharmacists, Lawyers, SME Entrepreneurs and Educators etc.

Associate CMMP®

Manager CMMP® is an Intermediate Level Globally-Recognized Marketing Designation

Designed for marketing professionals who would like deepen their knowledge of marketing.

Will enhance the credentials of marketing professionals and will empower them to better tackle the challenges of directing successful marketing teams

Suitable for Marketing Managers, Marketing Coordinators, Marketing Communication Managers, Outlet Managers, Marketing Research Managers, Sales Managers, Distribution and Logistic Managers, Sales Engineers and IT Business Development Managers etc.

Manager CMMP®

Executive CMMP® is an Advanced Level Globally-Recognized Marketing Designation

Designed especially for developing marketing professionals who have to meet customer needs in the rapidly growing and globally competitive markets around the world.

Certification holders will be better equipped to face the challenges that technological innovations require, and will enhance their diverse responsibilities and leadership in their respective organizations.

Targeted to Marketing professionals who require quick decision making skills, an expertise in new product development rules and policies, and play a role in recruiting and training new professionals for their departments.

Focused to help develop creative insights and analytical skills valued in the global market.

Suitable for Marketing Executives, Product Planners, R&D Executives, Seniors in Marketing Personnel Departments, Senior position holder in Logistics and Distribution professionals and for professionals working in Executive positions in Marketing Information Systems etc.

Executive CMMP®

Chartered CMMP® is a Professional Globally-Recognized Marketing Designation

Developed for professionals in the senior most positions in the marketing departments of their organizations

Professionals seeking this designation will be able to provide effective and efficient performance of their business operations/units.

The credential will recognize experts who are specialized in their field of operation.

The certification will enhance their ability to influence direct change in a variety of management structures.

Suitable for Chief Marketing Officer, Senior Vice President of Marketing, Vice President of Marketing, Marketing Directors, Marketing Educators, Deputy Director Marketing, Regional/Country Head Marketing and Marketing Consultants.

Chartered CMMP®

Demonstrate 2-year diploma in marketing/business Demonstrate 1-year of practical work experience Complete Associate CMMP® handbook training Demonstrate professional competencies at workplace Successfully pass the final integrated exam

Demonstrate 4-year undergraduate degree in marketing/business Demonstrate 2-year of practical work experience Complete Manager CMMP® handbook training Demonstrate professional competencies at workplace Successfully pass the final integrated exam

Demonstrate master’s degree in marketing/business Demonstrate 4-year of practical work experience Complete Executive CMMP® handbook training Demonstrate professional competencies at workplace Successfully pass the final integrated exam

Demonstrate master’s degree in marketing/business Demonstrate 6-year of practical work experience Complete Chartered CMMP® handbook training Demonstrate professional competencies at workplace Successfully pass the final integrated exam Successfully complete the practical project

Qualification to Become CMMP®

The following senior advisory teams at IIMP® participated in developing the CMMP®:

Internationally Accepted Marketing Standards Board (IAMSB): The development of CMMP® designations based upon Internationally Accepted Marketing Standards was led by the Internationally Accepted Marketing Standards Board which represents G-20 countries; the IAMS Board members include senior academic leaders from reputable business schools and Chief Marketing Officers from major corporations.

International Advisory Council for the Marketing Profession (IACMP): The International Advisory Council for the Marketing Profession (IACMP) represents 192 countries, which consists of a broad cross-section of academic leaders, consultants and business professionals with extensive experience and expertise in the marketing field.

Advisory Council of Marketing Practitioners (ACMP): The Advisory Council of Marketing Practitioners (ACMP) consists of practitioners working within the areas of marketing at management levels. These council members contribute by providing feedback based upon their practical experiences.

CMMP® Development Team

CMMP® Handbook Authors

Prof. Dr. Appalayya Meesala, MBA, PhD

Prof. Dr. Koen Pauwels, PhD (Marketing)

Prof. Dr. Naushadul Haque Mullick, PhD

Prof. Dr. Reinaldo Gregori, MA, PhD

Prof. Fabiano Cucolo, MS, GIS, PhD

Candidate

Prof. Dr. Fernando Zerboni, PhD

Prof. Jagdish Khatri, BE (Mech.), MBA

Prof. Kunal Gaurav, M.B.A, PhD (Marketing)

Prof. Shyama Kumari, MBA, PhD Candidate

Dr. Aftab Alam, PhD (Business

Administration)

Dr. Alexandra Fenzl, PhD

Dr. Alan Kaplan PhD (Business)

Dr. Arthur Arzumanian, MBA, PhD

(Economics)

Dr. Bikramjit Rishi, MBA, PhD

(Management)

Dr. Bashir Ahmed Bhuiyan, PhD

(Marketing)

Dr. Christophe Bisson, PhD

Dr. Doroteya Naboko, MSc, PhD (Pharmacy)

Dr. Hanoku Bathula, PhD

Dr. Jean-Paul Peronard, MSc, PhD

(Marketing)

Dr. Kamen Boyanov Spassov, MBA, PhD

Dr. Madhavi (Ayyagari) Ganju, PhD (Marketing)

Dr. Martin Zemborain, MBA, PhD (Marketing)

Dr. Sanjaya Singh Gaur, PhD

Dr. Slavica Cicvaric Kostic, PhD (Marketing &

PR)

Dr. Suneel Sethi, PhD, MABC, FIMM, MIMA, A-

IIMA

Dr. Tamara Vlastelica Baki, PhD (Marketing)

Dr. Veena Tewari Nandi, MBA, PhD (Marketing)

Dr. Vimi Jham, PhD (Relationship Marketing)

Dr. Yoosuf Cader, Masters in Marketing, PhD

Dr. Zafer Oter, MSc, PhD

Mr. Teofilovic Djordje, MBA, DBA Marketing (C)

Ms. Laura Callow, B.Com, MBA

Mr. Mihajlo Popesku, PhD candidate

Mr. Md. Jahangir Alam, BA, MBA (Marketing)

Mr. Mohamed T. Kesseba, CM, MBA, DBA

Candidate

Mr. Sumardy Ma, MM (Marketing)

Ms. Tasnim Eran, MS (International Marketing)

Ms. Victoria Saridou, MBA

Dr. Sofia Daskou, PhD (Marketing)“The IIMP® honours its responsibility in assuring the apt application of marketing by offering the CMMP® program to professionals who wish to excel in improving their marketing competencies.” 

Dr. Alan Kaplan, B.Econ (Hons), M.Comm, CPM, PhD (Business)“The tremendous depth of international marketing talent that underpins the CMMP®, as well as the constant drive to be at the cutting edge of marketing at the highest level, will ensure that the CMMP® is truly a professional designation that will have a major impact in marketing circles and far beyond.”

Dr. Yasser Aly, MBA, PhD (Business Administration) “The holders of CMMP® would enjoy globally a sustainable competitive advantage in the workforce markets, be competent, proud and self-confident, present higher performance and, in return, expect career advancement.” 

Dr. Inma Rodríguez-Ardura, Doctorate in Economics and Business Sciences“An industry-based certificate for marketing management professionals, like CMMP® designation, can allow marketing practitioners to illustrate a high level of competence and achievement within the profession.” 

Dr. Suneel Sethi, PhD (Business Admin.), MABC (USA), FIMM, MIMA, A-IIMA “The CMMP® handbook is but only a single important tool for the practice of marketing profession, to begin with, and I hope there would be many more to follow, for the privileged Certified Marketing Management Professional members of IIMP®.”

Testimonials For CMMP®

Dr. Sofia Daskou

Dr. Alan Kaplan

Dr. Yaseer Aly

Dr. Inma Rodríguez-Ardura

Dr. Suneel Sethi

If you are looking for ways to expand your marketing professional expertise and academic background to a greater reach then take the first step today, visit the website and apply to join the CMMP® program:

International Institute of Marketing Professionals499 Ray Lawson, Blvd., Unit #24, Suite 185

Brampton L6Y 4E6, Ontario, Canadawww.theiimp.org

Join Today, Become a CMMP®