CM560 - Lecture #4• Group #2 presentation

• Business development using Internet technologies and integrated tools (Example)

• Assignment #4 - create a business development plan for a construction company.

Components of Business Development

• Marketing/Advertising

• Bidding/Estimating

• Customer Service

• Human Resource Development

• Resource Management

• Market Research

Marketing/Advertising

• Websites as a marketing tool (Example)– McCarthy Contractors

• Company Mission (Customer Service)

• News

• Locations

• Services

• Products

• Employee Acquisition

Other Construction Companies

• Hoffman – Focus on People/Relationships

• Sellen – Strong Focus on Employees

• Turner (Seattle) – Focus on Marketing

• Baugh – Descriptive of Organization/Tech.

Bidding & Estimating• Internet as a clearinghouse for project lead

information and bid documentation.– Builder’s Exchange

– publication of private and public project information

- regional planrooms

– Dodge Plans– comprehensive project marketing/lead information

– regional planrooms

– Construction Market Data – publication of CMD database per region

- regional planrooms

Customer Service

• Electronic media as a tool for customer input, education and communication.– Online feedback forms & surveys– Project websites– Email distribution lists– Electronic Quality Assurance forms– Electronic dispatch / telecommunications

Human Resource Development

• Internet as a vehicle to recruit and retain employees.– Company website (job openings)

• Back to McCarthy

– Employee satisfaction surveys– Safety targets and reports (real-time updates)– Online training opportunities

Resource Management

• Managing resources effectively increases business productivity and capacity.– Online schedules using P3 or Project for field

input of data and real-time viewing.• Manage time spent between multiple projects

• Allocate tools and resources to multiple projects

• Reduce re-keying of schedule updates by using a web-based interface on the project website

– Integrate these databases using data drivers

Market Research

• Online information providers of analytical information– Construction

• F.W. Dodge Industry News

• ENR

– Real Estate• Loopnet