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“With inMarket and the power of mobile, we were able to create visually stimulating, informative and measurable engagements that helped CLR jump off the shelf and into shoppers’ baskets.” – Matt Cote, Director of Emerging Media For more information please contact your inMarket representative | inMarket.com | 310.392.0500 x117 | [email protected] Goal Lift purchase intent by double digits and raise brand awareness. Results inMarket increased purchase intent by 574% for CLR and 629% for CLR Bath & Kitchen cleaner. The campaign delivered over 45,000 in-store, point-of-sale engagements and over 944,0000 impressions, resulting in an 18% increase in brand awareness. THE PATH TO PURCHASE inMarket Case Study How CLR Raised Purchase Intent by 629% via Point-of-Sale Engagement Summary inMarket’s signature app, CheckPoints drove foot traffic into the cleaner aisle and encouraged shoppers to try the CLR cleaning products. Execution In September 2012, inMarket and Jelmar launched an in-store mobile program that featured CLR and Bath & Kitchen Cleaner. The campaign was deployed in over 2 million retail stores across the U.S. Opt-in push messages, mobile banner ads and social media were used to alert consumers and gauge initial purchase intent Shoppers were reminded of the offer upon visiting the store, delivering the message at precisely the right time to influence trial Upon CLR product engagement, inMarket delivered a customized message from the brand that directed shoppers to their Facebook page

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“With inMarket and the power of mobile, we were able to create visually stimulating, informative and measurable engagements that helped CLR jump off the shelf and into shoppers’ baskets.” – Matt Cote, Director of Emerging Media

For more information please contact your inMarket representative | inMarket.com | 310.392.0500 x117 | [email protected]

GoalLift purchase intent by double digits and raise brand awareness.

ResultsinMarket increased purchase intent by 574% for CLR and 629% for CLR Bath & Kitchen cleaner.

The campaign delivered over 45,000 in-store, point-of-sale engagements and over 944,0000 impressions, resulting in an 18% increase in brand awareness.

THE PATH TO PURCHASEinMarket Case Study

How CLR Raised Purchase Intent by629% via Point-of-Sale Engagement

SummaryinMarket’s signature app, CheckPoints drove foot traffic into the cleaner aisle and encouraged shoppers to try the CLR cleaning products.

ExecutionIn September 2012, inMarket and Jelmar launched an in-store mobile program that featured CLR and Bath & Kitchen Cleaner. The campaign was deployed in over 2 million retail stores across the U.S.

Opt-in push messages, mobile banner ads and social media were used to alert consumers and gauge initial purchase intent

Shoppers were reminded of the offer upon visiting the store, delivering the message at precisely the right time to influence trial

Upon CLR product engagement, inMarket delivered a customized message from the brand that directed shoppers to their Facebook page

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