PRESENTED BY:Ahmed BaheyAyman AminEsraa AliKarim El GammalRamy Omar Ibrahim

S&M

Agenda

Core Business IdeaWhat Is Already ThereRegional totals for R&D Expenditure Vision & Mission &ValuesCompetencies SWOT AnalysisBusiness strategyInitiatives of the business strategyTechnology Strategy How to Maintain a Competitive Edge?Marketing strategyCase Studies

Core Business Idea

The idea is to allow researchers who are in sake of computational power to gain it without huge add cost to their research labs and institutes.

Provide the researchers with the computational power, tools and consultancy needed to establish their scientific experiments through a web based service.

Scientists from many different fields will use that service in order to advance their research, including: Biotechnology , Chemistry Nanotechnology, Particle & Nuclear physics, Astrophysics, and gravitational-wave science

Test Bed

Company Name

Open Science Grid

Clouds of Magellan

Google/IBM EGEE Open Cirrus

TerraGrid PlanetLab EmuLab Open Cloud Consortium

Amazon EC2 LANL/NSF cluster

Type of Research

Examine scientists cloud computing

Data-intensive application research

Fields as diverse as high energy physics, earth and life sciences.

System and services

Scientific applications and research

Systems and services

Systems Interoperability across clouds using open APIs

Commercial use

Enterprise systems

Approach/

Service

Open Distributed Computing

cloud services for scientific computing

Open source-based development tools

-Computers networked together through open standards

Computing support infrastructure for over 10,000 researchers world-wide, from

A cluster of serveral hundred computers supported by google and IBM

Multi-site hetereo clusters super computing

A collection of nodes hosted by research institutes

A single-site cluster with flexible control

Multi-Site heterogeneous clusters

Raw access to virtual machines

Re-use of LANL’s retiring clusters

Partners NSF and DOE IBM, Google, Stanford,

U. Washington, MIT

HP, Intel, IDA, KIT,

UIUC, Yahoo!

Many univ. and organizations

Many univ. and organizations

Univ. of Utah

4 centers Amazon Carnie Mellon U, LANL, NSF

Market US US US EU US US Global Global US Global US Cost Commercial Not Det.

Yet Not Free, upon agreement with univ.

Not Det. Not Det. Commercial Commercial Commercial Commercial Commercial Commercial

Regional totals for R&D Expenditure (GERD) and Researchers, 2002 and 2007*

* Ref: Data Center, UIS : UNESCO Institute for Statistics 

Sources:

GERD, researchers data and related indicators: UNESCO Institute for Statistics (UIS) estimations, May 2009.

GDP: World Bank (World Development Indicators, as of February 2009), and UIS estimations.

Population: United Nations Population Division; World Population Prospects: The 2006 Revision, and UIS estimations. % GERD World

Vision

Boosting Innovation…with maximum power

Mission

Providing processing capabilities, software and expertise to scientific researchers in an integrated web solution accessible from everywhere.

Maintain superiority delivering our customer needs with continuous development.

Values

Dedication to every client's successIncremental Progress & Long-term focusInnovationTeam Work Respect for individualsDiversity

Competencies

First to provide 3 services Technical consultancy Variety of scientific modeling Tools Ever-growing processing power

Accessible from everywhereUnique in delivering consultancy service to

developing countries market

SWOT Analysis

Strengths Weaknesses1. Tailored programming2. Expertise in emerging fields

as nanotechnology and molecular dynamics

3. Integrated web solution (hardware, tailored software, expertise)

4. Continuous program development

5. Leader in local market

1. Upstarting company2. Stage of building

competencies

Opportunities

1.Wide market2.Low competition in emerging technologies3.High purchasing cost4.Need for expertise5.Various needs

• Focus on emerging technologies (S2,O2)

• Develop a market plan focusing on integrated web solution (S2,O3)

• Continuous development of expertise (S1,S4,S3,O4)

• Adaptation of software to customers ( S1, S2, O5)

• Focus on emerging technologies (W1, W2, S2)

• Market the idea of integrated web solution (W1, O3, O4)

Threats

1.Foreign competition2.Established consultancy firms3.New local firms

• Develop service in a competitive quality and price (S2, T1, T2)

• Market the benefits of integrated web solution (S2, S3, S4, T1, T2)

• Form a solid experience of the know how of program development (S4, T1, T2, T3)

• Rapid development of competencies and expertise (W2, T1, T2)

• Development of a well defined strategy and well known brand (W1, T1, T2, T3)

Business strategy

Focus on services for emerging technologies

Continuous development of expertise

Compete with price while maintaining quality

Rapid development of competencies and solutions

Make a well-known brand

Ensure the security & legitimacy of data and procedures respectively

Initiatives of the business strategy

Focus on emerging technologies Hire experts in emerging technologies as nanotechnology and

molecular dynamics…etc Purchase software of these technologies

Continuous development of expertise Organize training courses to develop necessary expertise Continuous research of how to customize software to customers

Compete with price while maintaining quality Optimize price to be competitive in foreign and local markets

while maintaining quality

Initiatives of the business strategy

Rapid development of competencies and solutions Develop skills and provide customized solutions as

soon as possible to compete with existing competitors

Ensure the security & legitimacy of data and procedures respectively Hire consultants to sustain the legitimacy of

procedures and security of customers’ data

Growth Plan

Combine open source librariesBuild the interfaceReach the marketGet all available libraries (partner ship with

available modeling & simulation companies)Build our own librariesBuild our own cloudConquer the market

Technology Strategy Target

Provide a custom Simulation and Modeling interface across many independently managed computing and storage clusters.

Technology Strategy ”Evaluating Alternatives”

Technology Strategy ”Evaluating Alternatives”

Grid Computing

Technology Strategy ”Evaluating Alternatives”

On-demand resource provisioning

Cloud Computing

Capturing the Potential of Cloud Computing

Enables CustomizationReduces Cost (Pay as you go)ScalableSecure (Centralized)Supports Green IT (Efficient Utilization)

How to Maintain a Competitive Edge?

Continuous development and trainingProvide an in-house infrastructureAdapt to the latest high processing

technologyProvide the Service on internet2

Tactical Initiatives for Tech. Strategy

Continuous development and training Having an R&D department Developing strategic alliances with different partners Having a team of professional sim & mod solutions consultants

and developersProvide an in-house infrastructure

Hosting our own cloud Building our own security system

Adapt to the latest high processing technology (ex. Quantum Computing) Directing research to promising high processing technology Fast adoption of the latest technological trends in the field

Meet the high-performance demands of research Hosting our services on internet2

SWOT Analysis

Strengths Weaknesses1. Tailored programming2. Expertise in emerging fields

as nanotechnology and molecular dynamics

3. Integrated web solution (hardware, tailored software, expertise)

4. Continuous program development

5. Leader in local market

1. Upstarting company2. Stage of building

competencies

Opportunities

1.Wide market2.Low competition in emerging technologies3.High purchasing cost4.Need for expertise5.Various needs

• Focus on emerging technologies (S2,O2)

• Develop a market plan focusing on integrated web solution (S2,O3)

• Continuous development of expertise (S1,S4,S3,O4)

• Adaptation of software to customers ( S1, S2, O5)

• Focus on emerging technologies (W1, W2, S2)

• Market the idea of integrated web solution (W1, O3, O4)

Threats

1.Foreign competition2.Established consultancy firms3.New local firms

• Develop service in a competitive quality and price (S2, T1, T2)

• Market the benefits of integrated web solution (S2, S3, S4, T1, T2)

• Form a solid experience of the know how of program development (S4, T1, T2, T3)

• Rapid development of competencies and expertise (W2, T1, T2)

• Development of a well defined strategy and well known brand (W1, T1, T2, T3)

Marketing strategy

Marketing strategy

Product: Brand the product “S&M it” Competitive online web solution with the highest processing

power built by expertsPromotion

Creating Market pull Partnerships with Universities and Research Institutes Organizing conferences in the simulation tools fields Fund research projects

Partner ship with simulation and modeling companies.Price

Competitive price offering all available and newly developed libraries with competitive price keeping quality standards

Marketing strategy

Place Online for access Market segment (Research Institutions & Universities,

Developing countries) Research Institutions and companies

Attract customers by showing the benefits of the integrated web solution

Express uniqueness by pointing to the expertise, high quality service and competitive price

keeping customers aware of promotions on the web interface. Partnerships with Universities and Research Institutes Organizing conferences in the simulation tools fields

Developing countries Competitive price is important Advertise by campaigns, special offers and seminars in universities

and research institutions

Case Studies

Google DocsAntivirus Engines

Google & Sakai

Case for software as a serviceWhat Sakai users wanted to do

Create documents in a user-friendly environment Store documents in a central location Share documents easily with classes and groups managed in

their enterprise online learning platformWhat they did

Used the rSmart Sakai CLE online learning platform to save costs and take control of their technology

Integrated Google Docs with the Sakai CLE to streamline sharing without the hassle of managing user access

What they achieved Cost-efficient content management, collaboration, and online

learning systems Seem less integration between key enterprise platforms

Websense Filtering Engines

Case for showing the power of integration & partner ships

Group multiple filtering engines in one solution

Managed to be the best filtering software for its power

Users are sure any updates will reach them the fastest

QUESTIONS?!

Thank You