clifton heights business association digital wayfinding signage may 20, 2014

Clifton Heights Business Association

Digital Wayfinding Signage

May 20, 2014

Clifton HeightsDigital WayfindingSignage

Digital Wayfinding Signage… What is it?

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Fully interactive touch screen projection

Utilizes Storefront As “Screen”

Wayfinding

Business Info – Menus, Hours, Coupons, Contact, etc.

Event Calendar

Weather

Transit Schedule

Updated real time off-site


How does it work?

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Clifton HeightsDigital Wayfinding Signage

Location?

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Clifton HeightsDigital Wayfinding Signage

What is the budget?

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3 46” Displays $25,245.00 - Interactive Touchfoil - Media Player & Software - High Resolution Projector - Install & Setup

Content Development $7,000 - $9,000

TOTAL $32,245 - $34,245

The Clifton Heights / UC Joint Urban Renewal Plan (2001) specifically addresses the project as follows:

- “Information kiosks are basically nonexistent. If the retail owners intend to attract prospective customers from outside the District, one or two information kiosks should be located at either ends of Calhoun or within the new park. These could be electronic or graphically designed maps” (Page 21)

- Another recommendation of the Plan is to develop “a system of graphic items, maps, pamphlets, calendars, etc., bearing the District logo and graphic conventions can provide free information to residents and visitors about the special resources of the District.” (Page 23)


Community Plan?

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Why is this project important?

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90 retail businesses occupying 260,000 sf.

Approximately 994 FTEs impacted (427 in Old Town, 146 in University Park, and 421 in USquare)

Unprecedented use of digital advertising.

Target market is smart phone users who are open to digital advertising.

Provides a unique recruiting tool for business association membership.

Complements newly installed vehicular wayfinding signage.

With the opening of USquare, there are new visitors who may be making their first trip to Clifton Heights. This tool invites them to learn more

about what the entire area has to offer and provide relevant up-to-date content.

Façade Improvement Program:- $350,000 of public funds invested at 50/50 match.- 28 businesses participated.

Gateway West:- $30,000 Gateway completed in Spring 2008.- Elements included lighting, signage, and landscaping.

Classen Park:- $150,000 Gateway / Park revitalization.- Construction was complete in Winter 2010.

Old Town Streetscape:- $1.4 million renovation completed on time and on budget.Clifton HeightsDigital Wayfinding Signage

CHBA / CHCURC Track Record

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Before & After – Façade Improvement Program

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Before & After – Gateway West

BEFORE AFTER

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Classen Park

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Improvements:SidewalksTreesBenchesGateway SignageLightingLandscapingGarbage CansGame Boards


Old Town Streetscape

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Project Amount Private Public Use of Funds

Gateway West $30,000 X Lighting, signage, landscaping (complete).

Facade Improvement Program

$350,000 X XFaçade Improvements (28 completed – 100% Small Business involvement). Approx $1 mill private leverage.

Classen Park $150,000 XGateway Park design and infrastructure improvements. 100% public benefit to 3 adjoining neighborhoods.

West Clifton Streetscape

$2,362,000 XHillside engineering, safety improvements, paving, and streetscape improvements.

Old Town Streetscape

$1,400,000 X3 phase streetscape (complete September 2012)

65 West $17,000,000 X 129-Unit Apartment Complex (open Fall 2011)

Old St George $20,000,000 X Adaptive Re-Use Boutique Hotel

University Park Apts.

$65,000,000 X Mixed Use Devlpt (open September 2005)

Block 1 $20,000,000 X Future Office Building

USquare $78,000,000 X X Mixed-Use Devlpt (open March 2013)


Public / Private Leverage

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Letters of Support

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clifton heights business association digital wayfinding signage may 20, 2014

Documents