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Cliff Oswick May 2014 ODN European Annual Conference Re-conceptualizing OD: Imagining the Past and Remembering the Future

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Page 1: Cliff Oswick May 2014 ODN European Annual Conference Re-conceptualizing OD: Imagining the Past and Remembering the Future

Cliff OswickMay 2014

ODN European Annual Conference

Re-conceptualizing OD: Imagining the Past and Remembering the Future

Page 2: Cliff Oswick May 2014 ODN European Annual Conference Re-conceptualizing OD: Imagining the Past and Remembering the Future

Old (Diagnostic) OD Approaches

ChangeSource

Mechanical Sciences(1900s to Present)

Biological Sciences(1960s to Present)

Interpretive Sciences(1980s to Present)

Complexity Sciences(1990s to Present)

Perspective of Organizations

Determinate, closed systems

Contingent, open systems

Generative, meaning making systems

Complex adaptive systems

InterventionFocus

Efficiency, plans, structure, IT, productivity

Alignment, congruence, strategic plans

Discourse, meaning making, culture, norms

Chaos, self-organization, emergent design

Change Emphasis

Fix & Re-engineer

Adapt & Re-position

Reframe & Rename

Flux & Emergent Facilitation

Page 3: Cliff Oswick May 2014 ODN European Annual Conference Re-conceptualizing OD: Imagining the Past and Remembering the Future

New (Dialogic) OD Approaches

ChangeSource

Mechanical Sciences(1900s to Present)

Biological Sciences(1960s to Present)

Interpretive Sciences(1980s to Present)

Complexity Sciences(1990s to Present)

Perspective of Organizations

Determinate, closed systems

Contingent, open systems

Generative, meaning making systems

Complex adaptive systems

InterventionFocus

Efficiency, plans, structure, IT, productivity

Alignment, congruence, strategic plans

Discourse, meaning making, culture, norms

Chaos, self-organization, emergent design

Change Emphasis

Fix & Re-engineer

Adapt & Re-position

Reframe & Rename

Flux & Emergent Facilitation

Page 4: Cliff Oswick May 2014 ODN European Annual Conference Re-conceptualizing OD: Imagining the Past and Remembering the Future

The Core Premises of OD

OLD (DIAGNOSTIC) OD

Scientific

Problem-centred

Reactive & Linear

Punctuated & Discrete

Concrete & Tangible

Top-down

NEW (DIALOGIC) OD

Generative

Solution-driven

Proactive & Rhizomatic

Complex & Emergent

Abstract & Intangible

Multi-directional

Page 5: Cliff Oswick May 2014 ODN European Annual Conference Re-conceptualizing OD: Imagining the Past and Remembering the Future

Traditional OD Contemporary OD Emerging OD

General Approach to Change

Change as a scientific process

Disciplinary Area & Epistemology

Socio-psychological - positivist

Focus of Change Negative - Emphasis on problems

Process Characteristics

Reactive, linear and punctuated

Temporal Orientation

Focus on the past to act in the present

Environmental Imperatives

Relatively stable and predictable world

Hierarchical Ordering

Top-down (mgt instigate & execute)

Employee Focus Employee performance and job enrichment

Change Logic Change of/for employees

Examples Job Design, Teamwork, & Structural Intervention

Page 6: Cliff Oswick May 2014 ODN European Annual Conference Re-conceptualizing OD: Imagining the Past and Remembering the Future

Traditional OD Contemporary OD Emerging OD

General Approach to Change

Change as a scientific process

Change as a discursive process

Disciplinary Area & Epistemology

Socio-psychological - positivist

Socio-linguistic – constructivist

Focus of Change Negative - Emphasis on problems

Positive - Emphasis on improvement

Process Characteristics

Reactive, linear and punctuated

Proactive, recursive and fluid

Temporal Orientation

Focus on the past to act in the present

Focus on the future to act in the present

Environmental Imperatives

Relatively stable and predictable world

Competitive and rapidly changing world

Hierarchical Ordering

Top-down (mgt instigate & execute)

Top-down & sideways (mgt/emp execution)

Employee Focus Employee performance and job enrichment

Employee involvement and empowerment

Change Logic Change of/for employees

Change with employees

Examples Job Design, Teamwork, & Structural Intervention

AI, Future Search, & World Cafe

Page 7: Cliff Oswick May 2014 ODN European Annual Conference Re-conceptualizing OD: Imagining the Past and Remembering the Future

Traditional OD Contemporary OD Emerging OD

General Approach to Change

Change as a scientific process

Change as a discursive process

Change as a political process

Disciplinary Area & Epistemology

Socio-psychological - positivist

Socio-linguistic – constructivist

Socio-political - critical realist

Focus of Change Negative - Emphasis on problems

Positive - Emphasis on improvement

Neutral - Emphasis on possibilities

Process Characteristics

Reactive, linear and punctuated

Proactive, recursive and fluid

Emergent, rhizomatic and spontaneous

Temporal Orientation

Focus on the past to act in the present

Focus on the future to act in the present

Focus on the present to act in the present

Environmental Imperatives

Relatively stable and predictable world

Competitive and rapidly changing world

Turbulent and socially connected world

Hierarchical Ordering

Top-down (mgt instigate & execute)

Top-down & sideways (mgt/emp execution)

Bottom-up (emp instigated)

Employee Focus Employee performance and job enrichment

Employee involvement and empowerment

Employee engagement and emancipation

Change Logic Change of/for employees

Change with employees

Change by employees

Examples Job Design, Teamwork, & Structural Intervention

AI, Future Search, & World Cafe

Employee Activism & Constructive Deviance

Page 8: Cliff Oswick May 2014 ODN European Annual Conference Re-conceptualizing OD: Imagining the Past and Remembering the Future

So, what is happening? And, where is the evidence?

• “Towards Ritualised Autonomy” – Atlassian

• “The Creation of Flatland” – Valve

• “Doing Holacracy” – Zappos

• “Blurred Crowdsourcing” – Agora

• “Active Non-Leadership” - Cass

Page 9: Cliff Oswick May 2014 ODN European Annual Conference Re-conceptualizing OD: Imagining the Past and Remembering the Future

Followers? Leaders? Is Leadership still relevant?

Page 10: Cliff Oswick May 2014 ODN European Annual Conference Re-conceptualizing OD: Imagining the Past and Remembering the Future

Great Leaders?

Page 11: Cliff Oswick May 2014 ODN European Annual Conference Re-conceptualizing OD: Imagining the Past and Remembering the Future

Situational or Contingency Theory

(Hersey & Blanchard, 1969)

Page 12: Cliff Oswick May 2014 ODN European Annual Conference Re-conceptualizing OD: Imagining the Past and Remembering the Future

The Future for OD Practitioners………

• Understand and convey the contingent nature of

different OD approaches• Helping to facilitate change rather than lead change• Creating conditions of possibility• Assist in the re-education of senior executives and

managers• Championing autonomy, emancipation, and inclusive

processes