By: Randi Richards, Kristin Annetta,Jason Seraphin and Devin Williams

Clif Bars are made with 70% organic ingredients. They use whole ingredients such as oats, dried fruit and nuts that are good for both you and the environment.

Nutritional health benefits of Clif Bars include 9-11 grams of protein, 4-5 grams of fiber, “23 vitamins and minerals and are free of trans fats, hydrogenated oils, high fructose corn syrup, artificial sweeteners, artificial flavors, artificial preservatives and ingredients sourced from GMOs.”

– www.clifbar.com

“Nutrition For Sustained Energy”

“Athletes and active people have high energy demands. With a mix of carbohydrates, protein and fiber, CLIF BARs supply working muscles with the energy they need for extended periods of activity. Wholesome and nutrient-dense, CLIF BARs steadily increase blood sugar levels without creating a precipitous “sugar crash.” CLIF BARs help athletes and active people who respect their bodies and the planet to push farther with sustained energy.” – www.clifbar.com

Index

Men 18-34 181

Women 18-34 116

Graduated College 167

HHI $150,000+ 174

Census Region: West 148

Never Married 133

OVERVIEWO V E R V I E W

“Recognized and respected by runners worldwide, Runner’s World isthe leading authority reaching more than 4 million readers across 15international editions. Runner’s World commands this affluent, influential,and vital market through more than 50 million global touch points.

With the mission of inspiring and guiding runners of all levels, Runner’sWorld helps readers achieve their personal health, fitness, andperformance goals through vivid storytelling and expert advice.

Few fitness activities elicit as much loyalty and drive as the runninglifestyle. Runner’s World speaks to that passion, sparking a connectionand sense of community with all runners every month in the pages of ourmagazines, every weekend at grassroots events, and every day on theweb and on mobiles.” - Runner’s World

MALE DEMOGRAPHIC PROFILE

FEMALE DEMOGRAPHIC PROFILE

S T A T E M E N T

Magazine FPFC (Freq.) CPM Circulation Frequency Impressions

Runner’s World $148,590 (1)$145,665 (3)$142,710 (6)$141,210 (9)$139,685 (12)

 $220.79 (1)$216.44 (3)$212.05 (6)$209.82 (9)$207.55 (12)

673,001

Digital Distribution: 44,304

Monthly  $673,001 (1)$2,019,003 (3)$4,038,006 (6)$6,057,009 (9)$8,076,012 (12)

Each month Runner’s World publishes a special issue, all of which would best suit CLIF BAR to advertise in:

◦ Jan/14– New Year, New You.◦ Feb/14– Winter Fitness.◦ Mar/14– Mind + Body.◦ Apr/14– Weight Loss.◦ May/14– Beginners.◦ Jun/14– Family Issue.◦ Jul/14– Training: 5-K and Marathon. ◦ Aug/14– Training: Half-Marathon.◦ Sep/14– Best Tips Ever.◦ Oct/14– Nutrition.◦ Nov/14– How-To Issue.◦ Dec/14– Reader’s Issue.

Marketing Opportunities & Events

• At the end of marathon or other racing events, Clif bar could give out samples to the racers, and also have boxes available to sell incase the racers would like to purchase one.

• Have Clif bar featured on the Inside Track! (Online)

• Clif bar could advertise through a nutrition special, which is featured in special edition magazines!

Spartan Race is on a mission to get you active, healthy, excited about change, and return to our ancient roots where running through woods, getting dirty, and facing adversity was part of everyday life. Our events are all about challenging today’s perception of normal. Our events challenge the familiar, today’s perception of normal living and getting you out of your comfort zone! At Spartan Race, we do this every everyday and it shapes everything we do.

Spartanrace.com

Have Clif Bar featured on Runner’s World Facebook page.

- Create a contest where the consumer can use Instagram or Twitter by “hashtagging” #MyClifRun while they are participating in outdoor activities. Winners can randomly be chosen and Clif Bar can give away free samples, T-Shirts and other merchandise.

"Clif Bar & Company." Clif Bar. N.p., n.d. Web. 7 Apr. 2014. <http://www.clifbar.com/food/products_clif_bar/>.

MRI+: Welcome. N.p., n.d. Web. 7 Apr. 2014. <http://www.mriplus.com/account/home.aspx>.

"Obstacle Racing at Its Toughest!" SPARTAN RACE Obstacle Racing. N.p., n.d. Web. 7 Apr. 2014. <http://www.spartanrace.com/>.

Runner's World & Running Times. N.p., n.d. Web. 7 Apr. 2014. <http://www.runnersworld.com/>.

"Runner's World." Millennium Web Catalog. N.p., n.d. Web. 7 Apr. 2014. <http://0-next.srds.com.helin.uri.edu/nmp/datacard/show/11979>.