Client Retention- The Trainer IDEA Personal Trainer Institute East Session #351 By Hayley Hollander

I. It all starts with WHY?

A. What is “WHY”?

B. Mission- How do we define it, how do we find it, how do we utilize it?

II. What is your HOW?

A. What is HOW?

B. Vision- When everything changes- this remains

C. Harness the wind

III. What are you going to do about it?

A. Core Values- Who are we?

IV. Putting it all Together

A. What’s your number? The Statistics of our Industry!!!

1. Defining your number- Employee versus independent contractor

2. Having a gameplan- Business plan, Brand, pricing, services,

policies, rules, website, social media

V. You’ve got it all figured out… How do we keep them coming?

A. Referral Program

1. Customer loyalty

2. Specials

3. Incentives

B. Who are we?

1. Trainer or a Coach or a Behavioral Change specialist?

2. Recognizing the role we play is half the battle

C. Who is more important? You or Them?

1. Philosophy: Attend the Party!!!

2. What’s important to them

D. Education

1. Keep it Fresh, be at the front of the pack

E. Trainer Burnout

1. Recongizing signs, symptoms

2. Strategies to avoid it

F. A tree that stands alone

1. Stand up for what you believe in even if you are standing there

alone.

G. Attitude

1. Train as though its their last session ever. How will they

remember you?

2. Would you let ‘that trainer’ train your mom?

H. Networking

1. Who should be in a networking group?

2. Ways to network?

3. Social Media examples

I. Communication

1. Discovering Empathy

2. Communicating empathy

3. Personality types- director, analytical, amiable, expressive

4. Feedback- Kaizen 6 from PTA Global

5. DR.O. from PTA Global

6. Follow Up and Follow Through

VI. Conclusion

A. Information: Hayley Hollander

Hayley@getatp.com

www.getatp.com

Facebook: Hayley Hollander from Las Vegas, NV

Twitter: @HayleyHollander

YouTube: hailsthetrainer