Clicks Meet MortarHow Location, Social & Mobile are going to

disrupt how we buy in person

Geoff McQueen, Managing Director, Internetrix

@geoffmcqueen www.facebook.com/geoffmcqueen

Location, Social and Mobile

Location – where you are, where you’ve been

Social – who you’re with, who you care about

Mobile – small, smart, always in your pocket

Together – the most powerful tool to listen to

and influence consumer behaviour in history

Leading the Revolution

Gowalla & Foursquare

Checkin-concept

Friends & intros

Game Mechanics

Mayorship

Badges

Facebook Places

Launched last week

Only in US for now

Uses check-in

Has 500 vs 3m users

Links to Pages, Ads, etc

Google Places & Latitude

Latitude is passive

Stronger privacy

Part of the “Maps” app

Few social connections

A lot to gain & lose by getting it right

Specials, Mayors and Coupons

Businesses can choose

how the respond to this

Promote a special deal

Mayors drink free

Show your checkin for

a discount

Conclusions

Australian businesses are miles behind

in e-commerce

This trend is coming – fast

Get on the front foot now