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TRANSCRIPT
MESA Brand Guidelines
LOGOMARK
COLORS
FONTS
BUILDING THE BRAND
MORE INFORMATION
Click to section belowt
LOGO VARIATIONS
PRIMARY LOGO ALTERNATIVE LOGO
INAPPROPRIATE USAGE
Logomark with tagline Logomark without tagline
Dotted line represents space needed between logomark and other design elements
Do not use part of the logomark
Do not change the font or color
Do not distort the logomark
Do not use a pattern, illustration, dark color or photo behind the logo
Greyscale logomark to be used in black and white applications
Reversed logomark to be used on dark backgrounds
MESA
MESA logomarkBack to TOC t
One color logo to be used for silkscreen applications
LOGO VARIATIONS
Lockup with tagline Lockup without tagline
Dotted line represents space needed between logomark and other design elements
Greyscale logomark to be used in black and white applications
Reversed logomark to be used on dark backgrounds
MESA 50th lockupBack to TOC t
PRIMARY LOCKUP ALTERNATIVE LOCKUP
PRIMARY COLORS
TERTIARY COLORS use minimally as a highlight color
SECONDARY COLORS use to complement the primary colors
PMS: Warm RedCMYK: 0/87/79/0RGB: 255/69/57HEX: FF4438
PMS: purple 2655 CMYK: 38/48/0/0RGB: 162/137/215HEX: A289D7
PMS: yellow 107CMYK: 0/7/78/0RGB: 255/230/81HEX: FFE550
PMS: orange 151CMYK: 0/58/78/0RGB: 255/137/62HEX: FF893E
PMS: grey 432CMYK: 62/50/45/15RGB: 103/108/114HEX: 676C72
PMS: green 367CMYK: 47/0/77/0RGB: 141/207/106HEX: 8DCF6A
PMS: yellow 116CMYK: 0/34/95/0RGB: 255/182/10HEX: FFB607
PMS: Rhodamine RedCMYK: 2/84/3/0RGB: 234/78/152HEX: E94D97
MESA colorsBack to TOC t
The MESA colors create an overall warm palette
The primary typeface is Kievit. Where this font is unavailable, the designated font is Arial.
MESA fontBack to TOC t
MESA: building the brand
In addition to using the
MESA logo, color and
fonts, utilize graphic
square shapes, MESA
photos with color tints
and color gradients to
build the brand.
California MESA is a college and career prep engine that propels student diversity and achievement in science, technology, engineering and math (STEM)
C A L I FO R N I A M E SA
is a college and career prep
engine that propels student
diversity and achievement
in science, technology,
engineering and math (STEM).
More than 22,000 underserved
students have benefited from
MESA’s award-winning model.
They have been given the
support and resources to
prepare for and pursue
STEM degrees and careers.
C A L I FO R N I A M E SA Most of MESA’s 22,000 students are the first in their families to attend college, are low-income, and attend (or attended) low-performing schools. More than 75% of students come from historically underrepresented ethnic groups. Students are served by local centers housed at colleges, universities and community sites throughout the state.
MESA is uniquely positioned to provide support at all educational levels from middle school through degree completion and works closely with industry. MESA’s success comes from a combination of academic support, hands-on learning, supportive student communities, career preparation, exposure and more. Corporations, government organizations, as well as public agencies like NASA all understand the value of making a strategic investment in their talent pipelines by partnering with MESA.
Since its inception in 1970, MESA has had a strong partnership with industry including: Applied Materials, Cisco, Google, Intel, Intuit, Lyft, PG&E, Symantec and Western Digital.
Industry leaders partner with us to help propel historically underrepresented students toward success in STEM careers. No other organization can deliver a diverse STEM workforce for the 21st century in the quantity, and of the quality, that MESA does.
Here’s how companies can help MESA succeed:
University of California 300 Lakeside Drive, 7th Floor Oakland, CA 94612-3550 510-987-9337 [email protected]
mesa.ucop.edu
Twitter: @MESASTEM Facebook: @mesa.statewide YouTube: MesaCA1
n Local/regional/statewide grantsn Event sponsorshipn Technical resourcesn In-kind/volunteer
n Launch mentor programn Internships/scholarshipsn Local industry partnershipsn Identify alumni at companies
Each partnership is tailored to benefit individual companies. Partner with us today!
college prep community college university MESA coordinates and disseminates STEM program curriculum to participating MESA middle and high schools. Community college and university students in the MESA program are provided a hub for tutoring, clustered study sessions and a community environment that facilitates academic success.
MESA’s community college level program produces a diverse population of transfer-ready students to advance their STEM educational journeys in 4-year university programs. Successful transfer in STEM through:
MESA’s college prep program sparks early interest in STEM by bridging classroom concepts to real-world practice, and inspires youth on their STEM journey to higher education and their future success. Here’s how MESA students succceed:
MESA’s university-level program produces career-ready, diverse candidates for corporate industry employment by providing the tools, resources and support they need to successfully earn STEM degrees. STEM degree completion with the help of:
1970 1973 1978 1988 1991 2000 2007 2013 2016 2020
celebrating fifty years of success
n Individual academic planningn Hands-on math, science and engineering competitionsn Exposure to technical careers and role models
n MESA periods (during and/or after school)n College campus toursn Teacher professional development
n Students clustered in core math and science classes to study collaboratively
n Professional developmentn Academic/transfer counseling
n Internship opportunitiesn Dedicated study center for workshops,
community building, supportn Local industry board connects students to workforce
n Students clustered in core classes to work and study collaboratively
n Class on survival skills for engineering majorsn Career advising
n Internship opportunitiesn Professional development workshops, conferencesn Dedicated study centern Local industry board connects students to workforce
A group of concerned educators developed a pre-college intervention plan to increase the number of minority undergraduate engineering students enrolled. Through this work MESA was founded at Oakland Technical High School with 25 students.
MESA expands to support undergraduate students.
MESA’s Industry Advisory Board is established.
MESA begins to provide training for math and science teachers.
MESA expands to support community college students transferring to four-year institutions in STEM.
Industry and state legislature support allow MESA to vastly expand throughout California.
Bayer Corporation names MESA among top programs proven to help K-12 students, especially minorities and girls, to achieve in STEM.
MESA named the Silicon Valley Education Foundation STEM Innovator in math.
MESA selected to be part of President Obama’s Computer Science for All Initiative.
MESA celebrates its 50th anniversary.
MESA’s success comes from a combination of academic support, hands-on learning, supportive student communities, career preparation, exposure and more.
college prep
community college
university
59% Latinx 62% Latinx
15% Asian14% White05% African American03% Other0<1% Native American0<1% Pacific Islander
63% Latinx
15% Asian09% African American06% White05% Other01% Native American01% Pacific Islander
17% Asian
06% African American
08% White08% Other
01% Native American01% Pacific Islander
59% Latinx 62% Latinx
15% Asian14% White05% African American03% Other0<1% Native American0<1% Pacific Islander
63% Latinx
15% Asian09% African American06% White05% Other01% Native American01% Pacific Islander
17% Asian
06% African American
08% White08% Other
01% Native American01% Pacific Islander
59% Latinx 62% Latinx
15% Asian14% White05% African American03% Other0<1% Native American0<1% Pacific Islander
63% Latinx
15% Asian09% African American06% White05% Other01% Native American01% Pacific Islander
17% Asian
06% African American
08% White08% Other
01% Native American01% Pacific Islander
Diversity of MESA students MESA students are more likely to be admitted to UC than California students overall.
Diversity of MESA students
Diversity of MESA students Top 5 Degrees of MESA undergrad students
serving over 350 middle schools and high schools throughout California
serving nearly 5,000 students in 40 community colleges throughout California
serving over a dozen public and private 4-year universities in California
46% female
40% female
MESA students 80%
All students 67%
46% female
40% female
MESA students 80%
All students 67%
46% female
40% female
MESA students 80%
All students 67%
MECHANICAL ENGINEERING
CIVIL ENGINEERING
COMPUTER SCIENCE
ELECTRICAL ENGINEERING
COMPUTER ENGINEERING
12345
“MESA changed the way I studied, learned and supported those around me. I never imagined I could ever reach as high as I have.”
Katya Echazarreta MESA community college alumna, UCLA grad, current engineering assistant NASA Jet Propulsion Lab
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More informationBack to TOC t
Most of MESA’s 22,000 students are the first in their families to attend college, are low-income, and attend (or attended) low-performing schools. More than 75% of students come from historically underrepresented ethnic groups. Students are served by local centers housed at colleges, universities and community sites throughout the state.
MESA is uniquely positioned to provide support at all educational levels from middle school through degree completion and works closely with industry. MESA’s success comes from a combination of academic support, hands-on learning, supportive student communities, career preparation,
exposure and more. Corporations, government organizations, as well as public agencies like NASA all understand the value of making a strategic investment in their talent pipelines by partnering with MESA.
Since its inception in 1970, MESA has had a strong partnership with industry including: Applied Materials, Cisco, Google, Intel, Intuit, Lyft, PG&E, Symantec and Western Digital. Industry leaders partner with us to help propel historically underrepresented students toward success in STEM careers. No other organization can deliver a diverse STEM workforce for the 21st century in the quantity, and of the quality, that MESA does.
To best share a clear and unified message to all audiences and stakeholders please discontinue use of the acronyms and their expansions: MSP (MESA schools program), MCCP (MESA community college program), MEP (MESA engineering program).
Instead use MESA college prep, MESA transfer prep (community college) and MESA university on any and all communications about the program.
mesa.ucop.edu
Twitter: @MESASTEM Facebook: @mesa.statewide YouTube: MesaCA1
University of California 300 Lakeside Drive, 7th Floor Oakland, CA 94612-3550 510-987-9337 [email protected]
MESA MESSAGING
USE OF ACRONYMS