MESA Brand Guidelines

LOGOMARK

COLORS

FONTS

BUILDING THE BRAND

MORE INFORMATION

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LOGO VARIATIONS

PRIMARY LOGO ALTERNATIVE LOGO

INAPPROPRIATE USAGE

Logomark with tagline Logomark without tagline

Dotted line represents space needed between logomark and other design elements

Do not use part of the logomark

Do not change the font or color

Do not distort the logomark

Do not use a pattern, illustration, dark color or photo behind the logo

Greyscale logomark to be used in black and white applications

Reversed logomark to be used on dark backgrounds

MESA

MESA logomarkBack to TOC t

One color logo to be used for silkscreen applications

LOGO VARIATIONS

Lockup with tagline Lockup without tagline

Dotted line represents space needed between logomark and other design elements

Greyscale logomark to be used in black and white applications

Reversed logomark to be used on dark backgrounds

MESA 50th lockupBack to TOC t

PRIMARY LOCKUP ALTERNATIVE LOCKUP

PRIMARY COLORS

TERTIARY COLORS use minimally as a highlight color

SECONDARY COLORS use to complement the primary colors

PMS: Warm RedCMYK: 0/87/79/0RGB: 255/69/57HEX: FF4438

PMS: purple 2655 CMYK: 38/48/0/0RGB: 162/137/215HEX: A289D7

PMS: yellow 107CMYK: 0/7/78/0RGB: 255/230/81HEX: FFE550

PMS: orange 151CMYK: 0/58/78/0RGB: 255/137/62HEX: FF893E

PMS: grey 432CMYK: 62/50/45/15RGB: 103/108/114HEX: 676C72

PMS: green 367CMYK: 47/0/77/0RGB: 141/207/106HEX: 8DCF6A

PMS: yellow 116CMYK: 0/34/95/0RGB: 255/182/10HEX: FFB607

PMS: Rhodamine RedCMYK: 2/84/3/0RGB: 234/78/152HEX: E94D97

MESA colorsBack to TOC t

The MESA colors create an overall warm palette

The primary typeface is Kievit. Where this font is unavailable, the designated font is Arial.

MESA fontBack to TOC t

MESA: building the brand

In addition to using the

MESA logo, color and

fonts, utilize graphic

square shapes, MESA

photos with color tints

and color gradients to

build the brand.

California MESA is a college and career prep engine that propels student diversity and achievement in science, technology, engineering and math (STEM)

C A L I FO R N I A M E SA

is a college and career prep

engine that propels student

diversity and achievement

in science, technology,

engineering and math (STEM).

More than 22,000 underserved

students have benefited from

MESA’s award-winning model.

They have been given the

support and resources to

prepare for and pursue

STEM degrees and careers.

C A L I FO R N I A M E SA Most of MESA’s 22,000 students are the first in their families to attend college, are low-income, and attend (or attended) low-performing schools. More than 75% of students come from historically underrepresented ethnic groups. Students are served by local centers housed at colleges, universities and community sites throughout the state.

MESA is uniquely positioned to provide support at all educational levels from middle school through degree completion and works closely with industry. MESA’s success comes from a combination of academic support, hands-on learning, supportive student communities, career preparation, exposure and more. Corporations, government organizations, as well as public agencies like NASA all understand the value of making a strategic investment in their talent pipelines by partnering with MESA.

Since its inception in 1970, MESA has had a strong partnership with industry including: Applied Materials, Cisco, Google, Intel, Intuit, Lyft, PG&E, Symantec and Western Digital.

Industry leaders partner with us to help propel historically underrepresented students toward success in STEM careers. No other organization can deliver a diverse STEM workforce for the 21st century in the quantity, and of the quality, that MESA does.

Here’s how companies can help MESA succeed:

University of California 300 Lakeside Drive, 7th Floor Oakland, CA 94612-3550 510-987-9337 MESA@ucop.edu

mesa.ucop.edu

Twitter: @MESASTEM Facebook: @mesa.statewide YouTube: MesaCA1

n Local/regional/statewide grantsn Event sponsorshipn Technical resourcesn In-kind/volunteer

n Launch mentor programn Internships/scholarshipsn Local industry partnershipsn Identify alumni at companies

Each partnership is tailored to benefit individual companies. Partner with us today!

college prep community college university MESA coordinates and disseminates STEM program curriculum to participating MESA middle and high schools. Community college and university students in the MESA program are provided a hub for tutoring, clustered study sessions and a community environment that facilitates academic success.

MESA’s community college level program produces a diverse population of transfer-ready students to advance their STEM educational journeys in 4-year university programs. Successful transfer in STEM through:

MESA’s college prep program sparks early interest in STEM by bridging classroom concepts to real-world practice, and inspires youth on their STEM journey to higher education and their future success. Here’s how MESA students succceed:

MESA’s university-level program produces career-ready, diverse candidates for corporate industry employment by providing the tools, resources and support they need to successfully earn STEM degrees. STEM degree completion with the help of:

1970 1973 1978 1988 1991 2000 2007 2013 2016 2020

celebrating fifty years of success

n Individual academic planningn Hands-on math, science and engineering competitionsn Exposure to technical careers and role models

n MESA periods (during and/or after school)n College campus toursn Teacher professional development

n Students clustered in core math and science classes to study collaboratively

n Professional developmentn Academic/transfer counseling

n Internship opportunitiesn Dedicated study center for workshops,

community building, supportn Local industry board connects students to workforce

n Students clustered in core classes to work and study collaboratively

n Class on survival skills for engineering majorsn Career advising

n Internship opportunitiesn Professional development workshops, conferencesn Dedicated study centern Local industry board connects students to workforce

A group of concerned educators developed a pre-college intervention plan to increase the number of minority undergraduate engineering students enrolled. Through this work MESA was founded at Oakland Technical High School with 25 students.

MESA expands to support undergraduate students.

MESA’s Industry Advisory Board is established.

MESA begins to provide training for math and science teachers.

MESA expands to support community college students transferring to four-year institutions in STEM.

Industry and state legislature support allow MESA to vastly expand throughout California.

Bayer Corporation names MESA among top programs proven to help K-12 students, especially minorities and girls, to achieve in STEM.

MESA named the Silicon Valley Education Foundation STEM Innovator in math.

MESA selected to be part of President Obama’s Computer Science for All Initiative.

MESA celebrates its 50th anniversary.

MESA’s success comes from a combination of academic support, hands-on learning, supportive student communities, career preparation, exposure and more.

college prep

community college

university

59% Latinx 62% Latinx

15% Asian14% White05% African American03% Other0<1% Native American0<1% Pacific Islander

63% Latinx

15% Asian09% African American06% White05% Other01% Native American01% Pacific Islander

17% Asian

06% African American

08% White08% Other

01% Native American01% Pacific Islander

59% Latinx 62% Latinx

15% Asian14% White05% African American03% Other0<1% Native American0<1% Pacific Islander

63% Latinx

15% Asian09% African American06% White05% Other01% Native American01% Pacific Islander

17% Asian

06% African American

08% White08% Other

01% Native American01% Pacific Islander

59% Latinx 62% Latinx

15% Asian14% White05% African American03% Other0<1% Native American0<1% Pacific Islander

63% Latinx

15% Asian09% African American06% White05% Other01% Native American01% Pacific Islander

17% Asian

06% African American

08% White08% Other

01% Native American01% Pacific Islander

Diversity of MESA students MESA students are more likely to be admitted to UC than California students overall.

Diversity of MESA students

Diversity of MESA students Top 5 Degrees of MESA undergrad students

serving over 350 middle schools and high schools throughout California

serving nearly 5,000 students in 40 community colleges throughout California

serving over a dozen public and private 4-year universities in California

46% female

40% female

MESA students 80%

All students 67%

46% female

40% female

MESA students 80%

All students 67%

46% female

40% female

MESA students 80%

All students 67%

MECHANICAL ENGINEERING

CIVIL ENGINEERING

COMPUTER SCIENCE

ELECTRICAL ENGINEERING

COMPUTER ENGINEERING

12345

“MESA changed the way I studied, learned and supported those around me. I never imagined I could ever reach as high as I have.”

Katya Echazarreta MESA community college alumna, UCLA grad, current engineering assistant NASA Jet Propulsion Lab

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More informationBack to TOC t

Most of MESA’s 22,000 students are the first in their families to attend college, are low-income, and attend (or attended) low-performing schools. More than 75% of students come from historically underrepresented ethnic groups. Students are served by local centers housed at colleges, universities and community sites throughout the state.

MESA is uniquely positioned to provide support at all educational levels from middle school through degree completion and works closely with industry. MESA’s success comes from a combination of academic support, hands-on learning, supportive student communities, career preparation,

exposure and more. Corporations, government organizations, as well as public agencies like NASA all understand the value of making a strategic investment in their talent pipelines by partnering with MESA.

Since its inception in 1970, MESA has had a strong partnership with industry including: Applied Materials, Cisco, Google, Intel, Intuit, Lyft, PG&E, Symantec and Western Digital. Industry leaders partner with us to help propel historically underrepresented students toward success in STEM careers. No other organization can deliver a diverse STEM workforce for the 21st century in the quantity, and of the quality, that MESA does.

To best share a clear and unified message to all audiences and stakeholders please discontinue use of the acronyms and their expansions: MSP (MESA schools program), MCCP (MESA community college program), MEP (MESA engineering program).

Instead use MESA college prep, MESA transfer prep (community college) and MESA university on any and all communications about the program.

mesa.ucop.edu

Twitter: @MESASTEM Facebook: @mesa.statewide YouTube: MesaCA1

University of California 300 Lakeside Drive, 7th Floor Oakland, CA 94612-3550 510-987-9337 MESA@ucop.edu

MESA MESSAGING

USE OF ACRONYMS