click here to see the latest issue of fitness trainer · nccpt, iart and nasm. as part of the vrm...
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REACHING 90,000 PERSONAL TRAINERS, PLUS BONUS DISTRIBUTION TO OVER
100,000 ACTIVE FITNESS CONSUMERS!
CLICK HERE TO SEE THE LATEST ISSUE OF FITNESS TRAINER
MEET THE FITNESS TRAINER TEAM!
WELCOME TO THE FAMILY!MEDIA KIT
2015
We at VRM Media are very excited to announce our merger with Fitness Trainer magazine, and are pleased to welcome all of FT magazine’s
readers and advertisers to the VRM family of health-focused business publications!
For over 20 years, VRM has specialized in business magazines, websites, e-newsletters and other information vehicles designed exclusively for the health and nutrition industry…so adding Fitness Trainer to our roster is a natural match and perfect fit for us! Fitness Trainer joins VRM’s family of business magazines which consists of Vitamin Retailer, Gluten Free Retailer, Natural Practitioner, and Nutrition Industry Executive.
With that said, I’m pleased to report some very good news: Fitness Trainer founder Bob Rose will stay on with the magazine in the capacity of Consulting Editor! Bob will be intimately involved in future editions of Fitness Trainer, and will work closely with FT’s expert editors and contributors to continue providing a top-notch digital business magazine for personal trainers. Also remaining on board with us are Fitness Trainer’s very talented editor Amy Kierce and graphic designer Jesse Radford.
Each issue of Fitness Trainer will continue to feature the writing contributions of some of the world’s leading health and fitness experts — writers who have helped make Fitness Trainer the #1 business magazine for personal trainers and other fitness
professionals! This includes articles contributed by the NSCA, NCCPT, IART and NASM.
As part of the VRM family, Fitness Trainer will continue to offer key insights and know-how to more than 90,000 personal trainers — and by extension their health-focused clients for whom PTs have so much influence. And as a free bonus to advertisers, Fitness Trainer is additionally sent to more than 100,000 serious athletes, professional and amateur coaches, physical therapists, nutritionists and other leaders and trend-setters working within the $78 billion global fitness and health club industry! The combined readership of Fitness Trainer represents one of the most ideally targeted consumer audiences for advertisers of fitness-related products.
We at VRM Media are proud to help carry the Fitness Trainer banner forward, and promise to do our very best to maintain the undeniable excellence of Fitness Trainer magazine! We look forward as well to the continued support of Fitness Trainer by our dedicated readers and growing advertiser base.
Sincerely,
Dan McSweeney, PresidentVRM Media
Click Image To View Latest Issue
Roy Kieffer Associate Publisher 719-358-9838 [email protected]
Daniel Mcsweeney Publisher 805-646-2921 [email protected]
Gary Pfaff Advertising Sales 732-432-9600 x107 [email protected]
Amy Kierce Editor-in-Chief [email protected]
Jesse Radford Graphic Designer [email protected]
Russ Fields Advertising Sales 732-432-9600 x102 [email protected]
Robert B. Rose, Sr. Founder and Consulting Editor [email protected]
FITNESS TRAINER MAGAZINE: AN AID TO TRAINERS, A LINK TO ADVERTISERSFitness Trainer fills the niche existing for a business to business publication to help personal/fitness trainers succeed in their professions and improve their service to clients. Much as patients look to Doctors for advice to stay well, clients look to trainers to stay fit. Fitness Trainer’s writers are renowned authorities on the several subjects that are relevant to the training profession. The very prestigious NATIONAL STRENGTH AND CONDITIONING ASSOCIATION contributes articles for each issue. Fitness Trainer is indeed “For Trainers By Trainers!”
As Fitness Trainer serves readers, so does it serve marketers of fitness related products and services by providing a link to convey the virtues of your brands to a vital and INFLUENTIAL audience, eager to keep up with trends and new products in order to help clients reach their desired fitness goals.
REACHING 90,000 PERSONAL TRAINERS & 100,000 ATHLETES/COACHESFitness Trainer Magazine reaches the fitness industry’s most influential members – personal trainers – who are also among the most sought-after consumers of health and nutrition products. FT’s personal trainer readership also have tremendous influence over the purchase decisions of their clients!• A link to Fitness Trainer is delivered to the email addresses of over 90,000 PERSONAL/FITNESS TRAINERS in the U.S.
and Canada. A unique software program extracts trainers’ contact information, sourced by the several organizations offering certification and advanced education opportunities to entry level and advanced accredited personal trainers.
• Free bonus email distribution to more than 100,000 PROFESSIONAL AND AMATEUR COACHES, SERIOUS ATHLETES, NUTRITIONISTS, PHYSICAL THERAPISTS AND OTHER ACTIVE FITNESS CONSUMERS.
• Promoted on our FACEBOOK PAGE WITH 25,000 LIKES!• Available internationally on global digital newsstands.
ENORMOUS SALES POTENTIALTo illustrate the enormous sales potential for marketers of fitness related products existing between the covers of Fitness Trainer, an Nth name telephone study conducted in 2014 among listed readers revealed that they influence an average of 19 clients, each spending an average of $470 annually on fitness. If projected to the total list of 90,000 TRAINERS, that would represent a potential sales universe of $3/4 BILLION. Even if only ten percent see your ad, there’s over $75 MILLION in sales potential existing with these INFLUENTIAL trainers – almost $40 MILLION if you reach only ONE IN TWENTY! Not to mention our almost 25,000 LIKES ON FACEBOOK!
FITNESS TRAINER MAGAZINE: FOR FITNESS TRAINERS, BY FITNESS TRAINERS
ENDORSED BY THE NATIONAL STRENGTH AND CONDITIONING ASSOCIATION, & THE NATIONAL COUNCIL OF CERTIFIED PERSONAL TRAINERS, THE INTERNATIONAL ASSOCIATION OF RESISTANCE TRAINERS, NATIONAL ACADEMY OF SPORTS MEDICINE & ECA WORLD FITNESS
MEDIA KIT
2015
Published 6-times per year in digital format by VRM Media
ASK ABOUT OUR TRAINERS LISTS FOR DIRECT EMAIL CAMPAIGNS
Ask about our comprehensive low-cost packages made to order for any size budget. Space ads include Fitness Trainer Magazine and The Personal Training Annual, email campaigns to trainers lists universally or by state, bonus editorial, advertising and New Product introductions. ADDED VALUE PROGRAMS are designed specifically to fit any budget.
* Consult Your Ad Sales Representative For All Information.
LIKE US ON FACEBOOKFOLLOW US ON TWITTER
Ask about our Direct Email Campaigns!
RATE CARDFOR FITNESS TRAINERS BY FITNESS TRAINERS
FULL PAGE............................$1,200 2/3 PAGE...............................$ 850 1/2 PAGE...............................$ 6501/3 PAGE..............................$ 450 1/4 PAGE..............................$ 350
(consult advertising sales rep for low cpm discount packages and free ads in Personal Training Annual)
All rates are net prices.
CALL ROY KIEFFER TODAY TO ADVERTISE • 719-358-9838 • [email protected]
COVER DATE 2015 DOWNLOADED 2015 AD CLOSING DATE 2015
FEBRUARYAPRILJUNEAUGUSTOCTOBERDECEMBER
JANUARY 25TH
MARCH 25TH
MAY 25TH
JULY 25TH
SEPT 25TH
NOVEMBER 25TH
JANUARY 10TH
MARCH 10TH
MAY 10TH
JULY 10TH
SEPT 10TH
NOVEMBER 10TH
LIKE US ON FACEBOOKFOLLOW US ON TWITTER
FITNESS TRAINER’S ADVERTISER BENEFITS:
An ad in Fitness Trainer tells personal trainers and serious athletes about YOUR products! Fitness Trainer’s readership – and their clients/students by extension – represent the ideal consumer audience for makers of fitness products of all kinds including nutritional supplements and sports nutrition products, natural and organic food and beverages, exercise equipment, fitness attire, educational resources, and other fitness-related products.
VIDEOSVideos are accepted at the open full page rate and must appear with an accompanying facing full page ad to be charged at the net rate after discounts. Video and full page ad equals two pages for volume and frequency discounts.
PRODUCTION REQUIREMENTSAll advertising should be at least 240ppi. RGB color is preferred for web viewing but CMYK is fine. The following image formats are accepted: PDF, JPG, EPS, PNG, TIFF, PSD. Email all ad files to: Robert Certo ℅ [email protected].
SPECIAL INTRO OFFER: Buy 5 ads get 6th ad Free! Full year ad contract required
• Place a full page ad in 90,000 trainers’ and 100,000 coaches’ and serious athletes’ hands for less than 1-cent per reader.• Trainers have influence over an average of 19 clients each.• Free link from advertisers’ digital ad to their website.• All six issues of Fitness Trainer are proactively delivered 6X per year through multiple email campaigns plus dynamic
social media participation on Facebook and Twitter.• Every advertiser receives a free “Fit Finds” product press release.
EDITORIAL DEPARTMENTSBusiness OpportunitiesCash Flow ManagementCertificationCorrective RehabilitativeEquipmentExercise Science
Financial Management Fit News Insurance Legal AdviceMartial Arts Mind/Body Fitness Connection
New Product ReviewsNutrition and Supplementation Personal TrainingPharmaceutics TrendsWeight Management
Since its creation by long-time fitness industry media leader Robert Rose, Fitness Trainer magazine has adhered to a mission of editorial excellence and service to our readers. Our writers include some of the most prestigious and knowledgeable personal trainer certification organizations in the world, including: NICK CLAYTON, Head Trainer, National Strength & Conditioning Association (NSCA); JOHN PLATERO, CEO, National Council for Certified Personal Trainers (NCCPT); MIKE LIPOWSKI, CEO, International Association of Resistance Trainers (IART), plus many other health and fitness experts!
FITNESS TRAINER: EDITORIAL EXCELLENCE!
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THE FOLLOWING AUTHORITIES HAVE CONTRIBUTED TO FITNESS TRAINER MAGAZINEDr. Charles M. WareDragon DoorDr. Edwin AdamsGreg PlittJackie Keller
Jayah Faye Paley Jon Bruney John Paul CatanzaroJohn Platero (NCCPT)Dr. Jose Antonio
Maik Wiedenbach Mary GillisMichael Lipowski (IART) Nick Clayton (NSCA) Nicole Glor
Robert Taylor Steve DownsTony Horton
MECHANICAL REQUIREMENTS
FULL PAGE............................ 8.5” x 11” 2/3 PAGE............................... 6.5” X 8” 1/2 PAGE............................... 8” x 5.25”1/3 PAGE SQUARE............ 5.25” x 5.25” 1/3 PAGE VERTICAL........ 2.5” x 10.5” 1/4 PAGE.............................. 3.5” x 5.25”
LIKE US ON FACEBOOKFOLLOW US ON TWITTER
FULL PAGE AD SIZE 2/3 PAGE AD SIZE
1/2 PAGE AD SIZE
1/3 PAGESQUAREAD SIZE
1/3 PAGEVERTICALAD SIZE
1/4 PAGEAD SIZE