Clemson Downs Marketing Internship

Jennifer Firmin

IntroductionI completed my internship at

Clemson Downs (Clemson Area Retirement Center) in Clemson, South Carolina

I was in the marketing department, under

supervision of Ruthie Millar, Internal Marketing Specialist

Clemson Downs

• Only Continuing Care Retirement Community in Clemson, South Carolina

• Owned and operated by CARC, Inc.

• Offering Independent Living, Assisted Living, Skilled Nursing and Memory Care services

Front entrance sign into the campus of Clemson Downs

Clemson Downs Logo

• The lotus leaves represent 4 pillars of care offered at Clemson Downs, Independent Living, Assisted Living, Skilled Nursing Care and Memory Care.

• The lotus flower highlights the pastoral setting visible across the Clemson Downs campus.

• Orange and purple reflect ties with Clemson University • The purple accents are only visible when the orange petals converge,

creating four pillars, while different, overlap and build in common community themes of wellness, friendliness and purposeful community.

Mission Statement

“The mission of the Clemson Area Retirement Center is to provide excellent

services, programs, and facilities that will ensure both a quality lifestyle and a

continuum of care for its residents.”

Marketing Department

Preceptor Ruthie Millar: Internal Marketing Specialist

Advertising, Community Relations

[Picture Below]

Jackie Cleveland: External Marketing Specialist Campus tours, Resident

Coordination through move in

Daily InteractionsWith resident Ben, teaching him how to utilize photos on

his iPad

Assisting Memory Care Nurse, Tamieka, in PAC

training module

Memory Care Center House Open

Memory Care Center “Creekside Cottage” Opened October 2015.Main project: planning Open House for the Memory Care Center that

will be on December 15, 2015

Main projects for Open House:1. Database creation 2. Planning 3. Publicity

Outside of Memory Care “Creekside Cottage” Inside “living room” of Creekside Cottage

Database Creation• Created database of 650+ individuals

information • Address• Relationship to Clemson Downs

• Intended use: aid in invitations to Clemson Downs Memory Care Center Open House

• Formatted to be used for future relations/ invitations

Open House Invitation

3. Sent invitation to the printer– 700 ordered

4. Created mail merge from Open House database to create labels for mailing

1. Created rough draft that included image selection and formatting wording

2. Developed invitation using Microsoft Publisher

Front side of Open House Invitation

Back side of Open House Invitation

Memory Care Publicity

Clemson Downs advertising Memory Care in Clemson World Magazine

Billboard advertisement on Highway 76 going into Clemson

Central Elementary Central Elementary

Students came to Clemson Downs to record Veterans and hear their stories.

Assisted in planning this event by:• Communicating with

Central Elementary administration to choose different students each week

• Arranging Clemson Downs bus transportation for the students

Fire Safety BulletinFormatted in

collaboration with Clemson Downs

resident, this bulletin will be displayed in every Independent

Living resident apartment

Fire Safety Bulletin created by Jennifer Firmin

Life Legacies ProjectEach Wednesday during my time at Clemson Downs, Dr. Stephanie Pangborn’s Clemson University Communications class would visit residents to record their life legacy. My role was to facilitate this

arrangement and assure that the project runs smoothly each week by visiting students at the residents apartments.

Jennifer Firmin alongside Clemson University Communications students who recorded the

Barlow’s life legacy

Clemson Student, Sarah documenting Clemson Downs resident as he remembers his days at Clemson University. Photo taken by Jennifer Firmin

State of Clemson

Video Project

Created video to be shown at State of Clemson put on by the Clemson Chamber of

Commerce on February 16, 2016

Formatted using iMovie software, the video contains 50+ picture slide show with background music and video

of residents singing “Dear Old Clemson” at the

conclusion.

Clemson Downs Facebook

Clemson Downs Facebook homepage featuring the Clemson Pep Rally Event

Throughout the semester, I posted on the Clemson Downs at least once a week, displaying the activities and events going on

everyday on the Clemson Downs campus.

Reflection • Looking back on the semester, I have

learned a variety of skills and gained real world experiences that I can use in my future career

• I would love to pursue a career in marketing in a larger organization than Clemson Downs