Clear. Confident.Rejuvenated Branding.

S E R V I C E G U I D E

I help business owners who;

A) Are starting, building on, or rediscovering a brand.

B) Love what you’ve got, and need a designer to keep it consistent.

which one are you?

In a brand development project, the process begins with my signature workshop The 8 Foundations of a Brand.

This explores a very deep understanding of your purpose, message, audience, experience, originality and style,

which gives us both clarity and direction and forms your strategy. Next, we form your brand’s personality with

a colour palette, fonts, imagery and composed style as a moodboard. Putting this together, I create your Brand

Book consisting of your brand’s style elements, persona, services, keywords, colours, imagery and fonts.

Timeframe: 3-6 weeks (up to 30 hrs work in total) / Investment: $1,997 (payment plans available)

Phase 2: Workshop, Research & Discovery• Break down your new direction, workshopping

through The 8 Foundations of a Brand to create your place and message within your market so that you are comfortable, confident and relevant in it. This may include decluttering your current processes, services and products into a streamlined offering that feels easy and natural to you whilst relevant to your audience.

Phase 1: Introduction, Discussion & Audit• Discuss and audit your current business and

brand to assess where your pain-points are (if applicable). Plan your aims and where you feel you are truly meant to be directing.

Phase 3: Building Your Brand’s Personality• Develop your brand’s persona to

match your new strategy, by creating moodboards, building a family of fonts, a colour palette, emotional keywords, imagery and a composed style.

Phase 5: Packaging and Brand Book • Create your Brand Book. A defining guide

to your visual appeal, mood and direction, that represents the new you and simplifies everything into a clear, cohesive and easy to follow brand.

01. Brand Development

Please Note:Logo projects are a separate service if you want to create or revise a logo design to compliment your new brand. Please see the next page for logo design details.

More information can be found at www.shonacreative.com.au/services

Made for those who know their business’ general direction, market and preferred general style (or have created

these within my Branding Package above). We spend time on creating a range of logo concepts which align with

your style preference. The designs vary uniquely, in order to explore plenty of choices but ultimately still meet the

overall theme, character and feel that you are after.

Timeframe: 1-3 weeks (up to 15 hrs work in total) / Investment: $750 (or 3x $250)

02. Logo Design

Phase 3: Revisions, Exploration, Mockups• Logo revisions. Explore font placement, image

tweaks, design hybrids and review colours.• Mockup established design onto examples.

Phase 2: Design• Logo concept designs round 1• + Optional extra: slogan creation ($300)

Phase 1: Research & Discovery• You supply everything you can to help me visualise

your brand, guided by my Logo Questionnaire or my separate Brand Package above.

• I research your industry, competitors, target market and your services. Phase 4: Packaging and Style Book

• Create final logo package comprising of a large range of file types, sizes, resolutions, colour/mono and submarks.

• Supply Logo Guidelines PDF outlining all style elements, codes, colours and fonts used.

More information can be found at www.shonacreative.com.au/portfolio

03. Graphic Design

Advertisements / 1 -3 hrs

Small Brochures & Flyers / 3 - 6 hrsALL ABOARD THE

NEW MUSEUMWORLD’S FIRST UNDERGROUND

Main line railways made it easier to get to London, but also contributed to the growing congestion on the streets. In 1860 work began on the first attempt to solve the problem: an underground railway.

The Metropolitan Railway was designed to link three of London’s main line termini with the City. The track was laid mostly in a shallow cutting excavated along the street, which was then roofed over. This method was known as cut-and-cover construction.

The first section of the Metropolitan opened from Paddington to Farringdon on 10 January 1863. A second underground line, the District, began operating five years later. The two were eventually linked to create the Circle line in 1884.

The early underground was a huge engineering achievement and very well used, but had one big disadvantage. Its steam locomotives created a permanent sulphurous fug in the stations and tunnels.

The only surviving steam engine from the 1860s, Metropolitan number 23, is on display in the Museum.

LONDON IN THE 1920S AND 1930S

The 1920s and 1930s brought important innovations to improve safety, comfort and efficiency for people travelling around London. They were sorely needed.

The move from horse-drawn vehicles to motorized ones brought a dramatic rise in fatal road accidents in the Capital. There were 186 road deaths in 1901, but this leapt to 1362 people killed in 1929.

Not until 1934 were compulsory driving tests and an urban speed limit of 30mph (48kmh) imposed on drivers. By the 1920s, buses had overtaken trams in popularity. Covered top decks and pneumatic tyres made buses more comfortable, and many new routes were introduced to link up London’s new suburbs.

Buses were also cheaper to modernize and maintain. Electric trolleybuses were introduced, which were powered using the same overhead lines as trams but rode on wheels rather than rails.

Trolleybuses could be steered like a motorbus and there was no expensive track to maintain.

They remained in use until the introduction of diesel buses after the Second World War.

OPENING TIMES

ADMISSION

GENERAL ENQUIRIES

Covent Garden Piazza London

WC2E 7BB

Saturday to Thursday:10.00 to 18.00 (last admission 17.15) Friday: 11.00 to 21.00 (last admission 20.15) Sunday to Tuesday: 10.00 to 18.30Wed, Thurs and Sat: 10.00 to 19.00Friday: 11.00 to 21.00 Monday to Thursday: 10.00 - 21.30 Friday: 11.00 - 21.30 Sat: 10.00 - 21.30 Sun: 10.00 - 18.00

The Museum.......................................

Museum Shop....................................

Upper Deck cafe bar........................

Adults..................................................

Senior Citizens..................................

Students.............................................

Freedom Pass holders....................

Under 16s...........................................

£8

£6.50

£5.00

FREE

FREE

Switchboard......................................

Minicom..............................................

Fax........................................................

24 hour information..........................

+44 (0)20 7379 6344

+44 (0)20 7565 7310

+44 (0)20 7565 7254

+44 (0)20 7565 7299

Stationery 1 - 3 hrs

Documents & Reports / 3 - 15 hrs Large Brochures & Magazines / 6 - 15 hrs

Banners & Signage / 2 - 4 hrs

10 IT SECURITY ESSENTIALS FOR AUSTRALIAN BUSINESS /7

Who is subject to the regime? Australian Privacy Principle (APP) entities, credit reporting bodies, tax file number

recipients holding information subject to the information security requirements under the Privacy Act.

When is the requirement to notify triggered? When an entity is aware that there are reasonable grounds to believe that there has

been an ‘eligible data breach’ of the entity.

Do any exceptions apply to the notification requirements? Yes, there are a range of exceptions, including where the affected entity takes sufficient

remedial action in response to the eligible data breach before it causes serious harm.

What are the possible sanctions? Serious or repeated failure to comply could expose the affected entity to the risk

of material civil penalties. There is also the risk of reputational and associated commercial damage.

What does notification involve? The entity must notify the OAIC and all individuals affected by the breach. If impractical to notify all affected individuals, the entity must publish a statement on its website and

publicise the content of the statement. The notification must set out certain matters about the eligible data breach.

Source: PWC 2017

The Privacy Amendment Act 2017 in a nutshell

10 IT SECURITY ESSENTIALS FOR AUSTRALIAN BUSINESS /2

What is Cybersecurity?Cybersecurity is the continual pursuit of digital data safety.

It aims to ensure only authorised people can gain access to data. However, too often data ends up in the wrong hands.

Encrypted your important files or programs and blackmailed you for their release

Stole your customers personal contact details, health data, TFN or credit card data for ill use

Took your best IP and gave it to your competitors

Impersonated a creditor and emailed your accounting team a request to transfer payment to a different (fake) account

Hacked your phone and posted malicious content in your name

Stole your identity

All these, and more, happen every day to businesses like yours across the globe.

In this eBook, we explore 10 questions to ask of your business regarding IT Security.

Imagine if a hacker...

/1 www.huonit.com.au info@huonit.com.au 1300 HUON IT

Cybersecurity demystified, including:

✔ Critical questions to ask of your business

✔ Need to know information about Australia’s data breach laws

✔ Helpful checklists and actionable advice

10 IT Security Essentialsfor Australian Business2020 Edition

What others say

“As one of Australia’s foremost life coaches, Shannah is truly a leader in her field. What makes her particularly powerful, however, is her ability to bring incredible calm, clarity and direction to people’s lives in a manner that’s strategic, compassionate and incredibly human.”

Belinda Wall – Founder Brand Amplified

“The experience working with Shannah has been incredibly rewarding. Taking the time to identify my values and better understand the aspects of my life that were draining me has allowed me to move forward with a much clearer perspective and greater clarity around my personal and career goals.”

L Prescott – Director, PwC Australia

“Shannah’s approach enabled me to build a solid framework to grow my business while retaining a core focus on the most important things to me – personally and professionally. Highly recommended for anyone embarking on a new initiative that requires thorough planning and genuine commitment.”

Scott Brownbill – Director, Brownbill Consulting

“Her knowledge, insights and life strategies have transformed the way people live their lives creating structure, focus and utilising practical tools to live a fulfilled life and ensure work-life balance”.

Colleen Callander, CEO Sportsgirl

“Shannah – you helped me to GOLD, thank you so much”

Alisa Camplin OAM Olympian

“Shannah Kennedy is one of the best life coaches I have come across. She delivers practical and useful tools to help you be the best version of yourself.”

Deborah Hutton, Media Personality

“Coaching in business and life is at the heart of all sustained success. An elite coach can put you on the “Fast Track” to your ultimate success. Shannah is time tested and an elite coach with a proven track record.”

Rik Rushton – TedX Speaker

“Shannah is an invaluable source of information and advice regarding corporate health and the practical steps employees, and employers, need to take to ensure optimum physical, emotional and mental wellness.”

Helen Hawkes – Journalist

“Now more than ever we need to be adaptable, agile and constantly upskilling to welcome the change that we are surrounded by. It is time to take control with strategies, insights and solutions to ignite your life”

Hon Julie Bishop

“Shannah excels as a mentor. She operates with an exceptional combination of empathy and skill.”

Dean Russell – CEO, Mrs Macs

“Now more than ever we need to be adaptable, agile and constantly

upskilling to welcome the change that we are surrounded by. It is time to

take control with strategies, insights and solutions to ignite your life”

Hon Julie Bishop

ShannahKennedy

“never get so busy making a living

that you forgot to plan a life”

CLARITY.PURPOSE. DIRECTION.

Executive Life Coach and Strategist

Transition/Wellbeing Specialist

Author of The Life Plan

Keynote Speaker

Life Mastery Program for life and leadership enhancement.Whilst you are leading, who is planning your life?

The Program

Part 2: Executive Coaching Component5 Months | 30 mins every 2 Weeks

Reset, Review, RefocusPOWER CALLS

To keep you on track, motivated and enhance your life and wellness skills

Regular strategy sessions and check ins for problem solving, accountability, power planning, and celebration

Mental and Physical Health and Wellbeing, Relationships, Career Goals, Communication, Finances, Spirituality, Living Environment, Planning Your Life, Adaptability, Legacy

Inclusions And InvestmentPart 1 - 6 Step Program: x6 1hr private mentoring sessions via phone and/or in person run every 3 weeks.

Part 2 - Review and Reset: x10 30 minute phone check-in sessions run fortnightly.

StartWHO ARE YOU?

Values, Success definitionStrengths, PurposeReview past and establish your current state

SimplifyYOUR CURRENT LIFE

Finances, Relationships, Wellbeing, EnvironmentDrainers, Boundaries, TechnologyFinding clarity of where you are at

StretchFUTURE VISION

1, 3, 5 yr Plan A and Plan BGoals, Future of youClarifying where you want to go

StructurePLANNING

Habits, Mind Mapping, Mental health planQuarterly Personal Structures, Rapid Planning MethodsCommitting to actions to progress forward

SucceedSUCCESS TOOLKIT

Energy, Mindset, Being a studentFriendships, Hobbies, PausesBroadening of Self-Leadership and Management

ShineWELLBEING & LEGACY

Mindfulness, Happiness, WellbeingGratitude & ContributionsLife Mastery and Evolution

1

2

3

4

5

6

Part 1: Life Mastery and Strategy Component4 Months | 1hr every 3 Weeks

All course material, resources and templates | Unlimited email correspondence | Investment $17K +gst

“A personalized game plan that guides you towards extraordinary success”

Brand Management is all about knowing your brand intimately, so that its visuals and message are kept consistent

across all business collateral. I work on ad-hoc projects quoted as you need, and also with business teams as a

go-to contractor using a fortnightly timesheet.

Investment: Quoted ad-hoc / or timesheet clients at $80 per hour (in 15 minute increments)

More information can be found at www.shonacreative.com.au/portfolio

A4 Flyers / $180

Size: A4 (297 x 210mm)

Qty: 500

Stock: 150gsm

Colour: 1 side

Coating: Gloss or Matt

04. Printing

These products are based on the most popular orders and can be customised extensively to suit your needs.

More printable products are available so please get in touch with your specifics.

+ courier fee applies

More information can be found at www.shonacreative.com.au/print

Letterheads / $140

Size: A4 (297 x 210mm)

Qty: 500

Stock: 100gsm

Colour: 1 side

Compliment Slips / $140

Size: DL (210 x 99mm)

Qty: 1,000

Stock: 100gsm

Colour: 1 side

Business Cards / $99

Size: 90x54mm

Qty: 500

Stock: 420gsm

Colour: 2 sides

Coating: Gloss or Matt

Corners: Square or Round

Tri-Fold Brochures / $250

Size: A4 Folded to DL (210 x 99mm)

Qty: 500

Stock: 150gsm

Colour: 2 sides

Coating: Gloss or Matt

Posters / $32

Size: A2 (420 x 594mm)

Qty: 1

Stock: 90gsm

Colour: 1 side

...or 2 sides /$230

A5 Flyers / $170

Size: A5 (210 x 148mm)

Qty: 500

Stock: 150gsm

Colour: 1 side

Coating: Gloss or Matt

...or 2 sides /$220

DL Flyers / $160

Size: DL (210 x 99mm)

Qty: 500

Stock: 150gsm

Colour: 1 side

Coating: Gloss or Matt

...or 2 sides /$180

I specialise in simple, beautiful and professional website design. Working within the prevailing WordPress

CMS using Divi theme as a highly-customisable template. This is perfect for freelancers and small to

medium businesses who aren’t looking for a complex website but need an online presence that represents

YOU and your brand.

Timeframe: 4+ weeks / Investment: Price provided is a starter price. Every website is quoted individually.

05. Websites

More information can be found at www.shonacreative.com.au/web-design

Professional & Proud / from $1,900

For a sleek and professional impact using modern design and structure. This is for a business who wants sophistication with simplicity. More time is spent on forming structure and a corporate feel.

You supply final content and sitemap. Blog, galleries and forms available.

Complete & Boutique / from $2,800

Designed for the brand who needs some creativity. This package allows time to explore fonts, photography, colours, textures, layout, special plugins, features or effects and an appearance which has a custom feel.

You supply final content and sitemap with room to explore & modify it together. Blog, galleries and forms available.

I offer an exclusive web hosting + management service, where I look after everything technical for you.

I know you and your site personally and can help to keep everything running smoothly with customised

security and speed features. Web hosting is taken very seriously, to ensure reliability and security.

Claim 6 months FREE every time you refer a friend to sign up to either package.

05. Hosting& Site Management

More information can be found at www.shonacreative.com.au/hosting

Hosting / $28 monthly

Domain Name: Free SSL domain with your account

Space: Disk 5GB / Bandwidth 100GB

Host Backups: Daily up to 1 week, then weekly to 1 month

Premium Plugin Backups: DIY WP plugin for backup and restore (valued at $80/yr)

SEO: Yoast SEO plugin for sitemap generation to Google

Premium Plugin Security: 30+ WP security essentials (valued at $80/yr)

Host Security: Latest server soft/hardware, 256-bit AutoSSL, 24/7 Monitoring, Balanced Australian RAID shared servers

Email: I suggest Google’s GSuite email service

Time: Quoted as-needed

Hosting + Management / $97 monthly

All Hosting Services, PLUS:

WordPress Updates: Monthly (System Versions, Themes, Plugins)

Security: Site-down alerts

Security: Malware scanning

Security: Hack repair

Optimisation: Suggestions (speed, coding, alternative plugins etc)

Optimisation: Broken link monitoring

Spam: Monthly comment monitoring

Added Time: 1 hour monthly to correct any update conflicts or hack repair

www.shonacreative.com.au | hello@shonacreative.com.au

@shona.maitland

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