clean up your seo & social media with the sassyseo!

[email protected] @TheSassySEO

Clean Up!Your SEO & Social Media

With The SassySEO

Kristin Rohan


Today’s Topics• What is SEO & Social Media?• What’s Your Strategy?• On Site Techniques• Off Site Tactics• How To Drive Traffic• How To Build Community• Measuring Results• Paid Search• Handy Dandy Tools / Advice


Secret of SEO & Social Media• Simple

• Takes Diligence

• Authentic & Passionate

• Ongoing & Long Term Strategy

• Creating Valuable & RelevantContent (SEO)

• Building & Engaging in yourCommunity (Social)


Before you begin, know…• Objective of your Site/Business

• Focus = Your Message / Niche

• Customers / Community

• Competition

• Products/Services = $$$

• Long Term Strategy

• If You Have Analytics In Place


Take a Peek at the Competition• Put in Key Terms & See who Ranks• Look at their Site & Key Terms• http://backlinkwatch.com- for possible Listings &

Directories


Key Terms or Phrases• Choose 10 Terms that Focus on your

Business for Home Page• Research Terms• Change Terms/Content for each Page• Not your Business Name• Phrases 3 - 5 Words• Check Rankings - may need to tweak if too

much Competition• Use Analytics to see how People Find you


Site Navigation• Simple Organisation• Think Customer Experience - how will a

visitor move thru the site and eventuallypurchase

• Use Call To Actions• Organise Content / Sections as Mini

Destinations


Home Sweet Home Page• Most Important Page• Contact Info Easily Found• Capture Visitor Info• Social Media Badges/Links• Explain Exactly What You Do• Use Little Flash - don’t give up best real

estate to images


Content• Relevant• Valuable• Contains Key Phrases• Don’t Overuse/Stuff Site with Key Phrases• Home Page Content Most Important• ***Update & Refresh Content***


Meta Data• Title - Business Name Last• Description - Include Contact Info• Key Terms/Phrases - Variety is the Spice


Friendly URL’s

• Include Key Terms:– Original:

http://SassySEO.com/content.php?content_id=75– New:

http://SassySEO.com/searchservices


Search EngineSite Map & Universal Footer

•Reflects Top Menu & Offerings•Needs Keyterms

•Update Regularly•Use Keyterms•Search Engines Will Crawl


Internal Links• Link to Other Pages on Your Site


External Links or Back Links

• Users,• Relevant Sites

• Link to Relevant Sites• Links to Your Site


Tag Media with Key Terms• Images• PowerPoint Presentations• Videos• Articles• PDF’s• Hashtags on Twitter• Tags in Blog• Tags in Social Bookmarking

Always Use Key Terms!


Get Listed• Find Relevant Placements -

– Free & Paid (ie Yahoo)


Video, Video, Video

• Product Demos• Advertising Opportunity• Message from an Executive• Promote an Event• Testimonials• On-Site Tours• Post on YouTube.com


Submit Media to Sites

• Google Video

• YouTube

• Flickr

• Slideshare


CustomerCommunication Plan

• Relevant• Valuable• Periodic & Realistic- Monthly, Bi-Weekly• Keep it Up - Have a Long Term Strategy• Goal is to Build a Community

– Surveys– Offers– Newsletter

• Prospect Content• Customer Content• Call To Action• Send on Tuesdays


Get Social• Facebook - Build Fans & Engage; Lite Site;

Promote Events & Video• Twitter - Promote; Follow; Engage• LinkedIn - Network; Find Partnerships; Build

Expertise• Flickr - Promote Business Using Photos• Delicious - Drive Traffic Thru Relevant Articles

& Posts• StumbleUpon - Get Site Found &

Recommended; 2nd Largest Social Site• YouTube - 2nd Largest Search Engine; Promote

Expertise


Blog• Who is an Expert in Your Company?• Will You Blog on a Regular Basis?• Do you have Valuable Contributions?• Read Relevant Blogs & Post Thoughtful Comments• Link Back to Your Site• Use Newsletter as a Guide and Expand on Content• Invite Guest Bloggers• Reflect Content On Site & Drive Visitors To Blog

for More Info• Keyterms in Titles, Posts, Tags• ALWAYS Have a Call To Action!


Use Your Users’ Content

• Get Customers Involved & Excited to Submit:– Images– Videos– Personal Blog Entrys– Testimonials– Content as a Guest Blogger

Highlight Content using theirPreferred Channel - don’t create anew channel!


Measure

• Use Google Analytics

• Social Media Tool

• Too much Data is Too Muchif you don’t use it

• Analyze Periodically

• Optimise


Monitor Rankings• No Guarantee to #1 on Search Engines• Make Sure Your Site is Indexing Under Key Terms• Better to be on Page 1 or 2 in Organic Search Results• Most Click-Thru’s Happen with Organic Results• Social Media helps Rankings!***


Paid Search (SEM or CPC)• Keyword Research

(adwords.google.com)• Ad Creative / Offer

• Landing Page

• Quality Score

• More Words = Not Better

• Ongoing Optimisation


Local Keyword Searches


Carpet Cleaning


Upholstery Cleaning


Floor Restoration


Rug Cleaning


Be a Human Search Engine• Attend Events

• Meet People

• Watch Twitter

• Read Articles

• Connect & Share

• Play with Tools

• Experiment w/ a Personal Site


Handy Tools• SEO Book: seobook.com• Google Analytics: google.com• Back Link Watch: backlinkwatch.com• SEO Quake: seoquake.com• RankChecker: rankchecker.net• WebCEO: webceo.com• SEOMoz: seomoz.org• Google AdWords: adwords.google.com


From Me to You…FREE

One hour Consultationwith the SassySEO

Plus!

Home Page Essentials & ContentEssentials via Email

Contact me:[email protected]

0427 326 013

clean up your seo & social media with the sassyseo!

Documents

key terms

site amp

seo amp

social media

drive traffic

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