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Evidencing training award submissions

Facilitator: Chris Robinson (Managing Director, Boost Marketing,

Boost Evaluation)

chris.robinson@boost-marketing.co.uk

www.boost-marketing.co.uk

Is an amazing project enough?

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An OK story

Well writtenand

Well presented and

Well evidenced

Badly writtenOr

Badly presented Or

Badly evidenced

An amazing story

ContenderSerious

contender

No hoper Long shot

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Let’s look closer at “well evidenced”

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Think of your award entry as a VBig

picture

mission

Big picture mission

accomplished

(level 4)

Desired

learning

outcomes

Learning

outcomes

achieved (level 3)

Project

objectives

On time, on

budget, on

quality (levels 1

and 2)

Execution

BIGNESS

ENTRY FORM

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Step 1: Is your big picture big enough?

Why does

that

matter?Why does

that

matter?Why does

that

matter?

Why does

that

matter?Why does

that

matter?

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BUSINESS

IMPACT

CUSTOMERS COMMUNITY CULTURE CASH

Step 2: Make your strategic objectives “balanced”

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Step 3 – Gather your evidence

• Show cause and effect.

• Balance quantitative with qualitative evidence.

• Use surveys if needs be.

• Research uniqueness.

• Compare correctly.

• Use the right witnesses.

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• Before vs. after.

• Actual vs. target.

• Actual vs. Forecast (or might have been).

• Actual vs. control group.

• Actual vs. internal benchmark.

• Actual vs. industry benchmark (best).

Top tip – before vs after might not be the best comparison

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The all-important ROI

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Beware – different organisations have different ways of

expressing ROI. It should be:

Costs to include:

• Direct costs

• Salaries

• Overheads

• Opportunity

• For all stages of project (pre-

launch to on-going maintenance)

Return – Investment

Investment

Benefits to include:

• Incremental revenues

• Projected incremental revenue

resulting from initiative

• Labour savings

• Productivity increases

• Savings (IF no negative impact)

Calculating ROI

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Free stuff

• Browse our database of

Third sector awards (and

over 2,000 others)

• Receive award alerts by

giving me your card or

emailing award.alerts@boost-marketing.co.uk

• Create an awards plan

online

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In summary

• Think big picture

• Join the dots to form a V

• Compare correctly

• Involve the right witnesses

• Don’t forget the writing and the presentation

• Enjoy all the free stuff

• Go out-evidence the competition