Classified - Confidential Phase 1 February to May 2010 Long lead image seeding to core snow media (February May) Coverage secured with Whitelines, Fuel TV, Onboard Media partnership with Dazed and Confused (May) Press trip to Russia to interview James Lavelle Classified - Confidential Phase 2 June - September Securing amplification features with artists (Xavier de le Rue, Jeremy Jones and James Lavelle) in key national media including 4 x interviews on BBC 6 Music, lead snow feature in the Financial Times travel section, full page feature in The Scotsman, preview in Sport, and 6 page feature in Travel (Thomas Cook) Engaging digital media by seeding trailer and images Maximising Factory media partnership including Whitelines & Sidewalk Classified - Confidential Phase 3 September - October 600 people attended premiere at the Union Chapel in London Live performance from UNKLE and Heritage Orchestra Video produced for seeding and trade media Soundtrack download story seeded to digital and music press On site interviews with James Lavelle and Xavier de le Rue Classified - Confidential Media partnerships Dazed and Confused Press trip to Moscow 1 x print feature 3 x digital features Empire magazine 1 x print feature 1 x online feature 1 x newsletter inclusion 1 x online competitions for DVDs Factory Media expanding on the MPORA partnership we secured amplification features with Whitelines and Sidewalk magazine Classified - Confidential Digital PR From May through to September, Radiator focused on reaching influencer blog sites, seeding the trailer and flaming conversations around the film and soundtrack. We have generated 121 pieces of digital coverage through seeding Hero sites include Rad Collector, SlamxHype and Snowbroader.eu which have a strong following and generated additional coverage virally We also created relevant notifications on Relentless Facebook and Twitter accounts to create a buzz online around the film and premiere Classified - Confidential Results This campaign has achieved 164 pieces of coverage published across print, broadcast and digital media 7 amplification pieces featuring artist/athlete interviews More than double the amount of coverage from Lives of the Artists 1 which generated 70 pieces in tota l Campaign Totals for Lives of the Artists: Follow Me Down: Circulation: 43,339,753 EEV: 962,663 EAV: 226,678 Comparison to Lives of the Artists 1: Circulation: 28,415,079 EEV: 514,184 EAV: 179,422