classics program 2014

3

Deus ex Machina (god from the machine)

roared into Australia’s cultural consciousness

in 2006, with some neatly customised

motorcycles and a quaint notion that doing

something is more fun than just owning

something. Deus ex Machina is a step bigger

than a brand: it’s a culture. Our openness

and enthusiasm strike a chord with people,

wherever they are… Deus (“day-us”) didn’t

set out only to sell custom parts and hand-

built motorcycles, but to celebrate a culture of

creativity.

The Deus philosophy recalls an era before

the various pursuits of fun – motorcycling,

surfing, skateboarding, whatever – were

marketed into fundamentalist factions. All are

welcomed under the Deus roof, where there’s

simply respect for the honesty and enjoyment

of the machine.

Inclusiveness, authenticity, enthusiasm. It’s

a simple and sincere pitch that has winged

Deus ex Machina across the world. Deus ex

Machina says simply there’s no ‘right way’ to

do individualism, its all the same juice.

Since opening the doors at the Camperdown

Temple of Enthusiasm Deus has spread

its own flavour of internally combustible

postmodernism around the globe.

The Classics Collection4

ADDRESS TEE DMP31629W

White, Navy & Black 150gm Cotton Jersey

VENICE ADDRESS TEE DMP31629X

Navy, White & Black 150gm Cotton Jersey

T H E H O U S E O FS I M P L E P L E A S U R E S

A U S T R A L I A

T H E E M P O R I U M O FP O S T M O D E R N A C T I V I T I E S

A M E R I C A

The House Of Simple pleasures is set in a 1600 square

meter renovated factory building in Camperdown Sydney.

Home to a retail space, motorcycle showroom, workshop

facilities and design studio. Connected to the showroom

is the Deus Cafe, a cavernous restaurant where locals of

the inner west rub elbows at communal tables with riders

gassing up on caffeine before their Saturday excursions.

The upper floors of the Camperdown shop are home to the

global headquarters of Deus Ex Machina. It all began on

this busy road in Sydney.

Darkened and crispy on the outside. Chewy and delicious

on the inside. Welcome to The Emporium of Postmodern

Activities. Deus Ex Machina’s latest addition to its global

ground fleet of marvel outlets is proudly located in Venice,

CA—one of the most vibrant hubs of surf, bicycle, and

motorcycle culture on planet Earth.

The Classics Collection 5

CANGGU ADDRESS TEE DMP31629Y

Black, Navy & White 150gm Cotton Jersey

MILANO ADDRESS TEE DMP31629Z

White, Navy & Black 150gm Cotton Jersey

T H E T E M P L E O FE N T H U S I A S M

I N D O N E S I A

T H E P O R T A L O FP O S S I B I L I T I E S

M I L A N

For caffeine and gasoline. For burnt rubber and trimming

fins. For fiberglass and blues. For tacos and tattoos. The

Temple is where you end up from never going home. The

Temple is the destination where the road doesn’t end. This

is Bali. This is the once-quiet village called Canggu. With its

winding rice-paddy back roads and a surf breaks for every

appetite, this is where the Deus Temple of Enthusiasm

takes root. Like some strange new tree. The Temple must

be seen to be understood.

The newest addition to the Deus global fraternity of

enthusiasm, Deus Milan will open in early 2013 with a

restaurant, showroom and workshop.


SHIELD TEE DMW01629M

White 150gm Cotton Jersey

SHIELD TEE DMW01629M

Black 150gm Cotton Jersey

SPINACH TEE DMW01629R

Navy 150gm Cotton Jersey

SPINACH TEE DMW01629R


TRIUMPH TROPHY TEE DMW01619C


TRIUMPH TROPHY TEE DMW01619C


FRONTAL TEE DMW016129P2





Grey Marle 150gm Cotton Jersey


G50 TEE DMW01629N


G50 TEE DMW01629N

Navy 150gm Cotton Jersey

G50 TEE DMW01629N



MILANO SKULL MUSCLE DMS31286C


CANGGU SKULL MUSCLE DMS31286D


THE BALD TERRIER V-TWIN TEE DMP31258I

Slate 140gm Pigment Dye Jersey

THE MOTO GRIGIO TEE DMP31258M


THE SHANK TEE DMP31258H

Teal 140gm Pigment Dye Jersey

THE LIPS TEE DMP31258J



CAMPERDOWN SKULL MUSCLE DMS31286B


VENICE SKULL MUSCLE DMS31286F


LA SKULL TEE DMH31645C


CAMPERDOWN SKULL TEE DMH31645A


CANGGU SKULL TEE DMH31645B


MILANO SKULL TEE DMH31645D


The Classics Collection

T-SHRITS

10

SHIELD CREW DMA48259E

Regular fit raglan sweater with front and back print. 21/1’s 280gm french terry

MILANO ADDRESS CREW DMA48259C

Black Regular fit raglan sweater with front and back print. 21/1’s 280gm french terry

CANGGU ADDRESS CREW DMA48259D


LA ADDRESS CREW DMA48259A


CAMPERDOWN ADDRESS CREW DMA48259B


Black

Navy

Grey Marle

The Classics Collection

T-SHRITS

11

CANGGU ADDRESS DMA47623

Black Poly Front w/ Nylon Mesh

CAMPERDOWN SKULL DMA47625


BAYLANDS TRUCKER DMS07875

Black-Grey Poly Front w/ Nylon Mesh

VENICE SKULL DMA47624



Black-White Poly Front w/ Nylon Mesh

MILANO ADDRESS DMA47622




CAMPERDOWN ADDRESS DMA47621


VENICE ADDRESS DMA47620


CANGGU SKULL DMA47627



Red-Blue Poly Front w/ Nylon Mesh


Blue-Navy Poly Front w/ Nylon Mesh

THE BOOK OF DEUS - V2

DBK02

300 PAGES / HARDCOVER / SLIP CASE

MILANO SKULL DMA47626


classics program 2014

Documents

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t i e sa

t h e p o r t

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gm cotton jerseyt h

o fp o s t

p o r i u

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